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Quick overview

A snapshot of the .app market – how many domains exist, what's being registered recently, and what premium pricing looks like right now.

Total domains
37% YoY
1,934,676

Total number of .app domains registered worldwide.

New this month
14.4% MoM
65,164

New .app domains registered this month.

Average premium price
18.4% YoY
$42,718

Average sale price of .app domains on the secondary market.

Why choose a .app domain?

A .app domain tells visitors exactly what to expect: software. Every .app domain requires HTTPS—enforced at the browser level—making it the most secure TLD available. If you're building a mobile app, web app, or SaaS product, .app communicates your product type instantly without explanation.

Best for:

  • HTTPS required - Every .app domain must use HTTPS, enforced via HSTS preloading
  • Software-specific - The extension signals "this is an app" to visitors instantly
  • Google-backed - Operated by Google Registry with enterprise-grade infrastructure
  • Built-in security - No configuration needed; browsers enforce encrypted connections
YoY growth
+37%
2M1.5M1M500K0
2020202120222023202420252026

Who uses .app?

From fintech unicorns to social platforms, .app powers software products across every category—mobile apps, web apps, SaaS platforms, and developer tools.

Recently registered .app domains

A live look at what developers are building—see which .app domains were just registered.

Premium .app domains for sale

The best single-word .app names were claimed when the TLD launched in 2018. Many are now available on aftermarket platforms like Dan, Sedo, and Afternic. Prices for premium .app domains tend to run lower than equivalent .com names—a $50K .com might be $5K in .app.

.app vs other domain extensions

How .app compares to alternatives. For software products, .app offers security and clarity that .com and .io can't match.

.io
GitHub
Socket.io
Itch.io
OpenSea
Registered:~1,720,622
Price:$32–$80
Best for:Tech, SaaS
Availability:Moderate
.com
Google
Apple
Microsoft
Spotify
Registered:~303,718,845
Price:$5–$19
Best for:Universal
Availability:Low
.net
Speedtest
Battle.net
SourceForge
Minecraft
Registered:~24,532,720
Price:$10–$18
Best for:Tech, Networks
Availability:Moderate
.co
Lever
Elastic
Ro
Launch
Registered:~7,138,993
Price:$25–$35
Best for:Startups
Availability:Moderate

.app domain pricing

.app registration typically runs $12-20/year at major registrars. Renewals stay in the same range. Premium names (short words, dictionary terms) may have registry-set premium pricing.

Registration
$12–$20/year
Renewal
$12–$20/year
Transfer
$12–$18one-time fee

Where to register a .app domain

Compare .app pricing across major registrars. Prices are relatively consistent, but check renewal rates before committing.

Tips:

  • Compare registration + renewal rates
  • Look for DNS management and easy transfers
  • Consider support quality if this is a core brand domain

FAQ about .app domains

Google added .app to the HSTS preload list, which tells browsers to only connect via HTTPS. This is enforced at the browser level—there's no way to serve a .app site over unencrypted HTTP. It's a security feature built into how browsers handle the TLD, not something you configure.

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