artillery.io traffic, backlinks, authority, and more

The site's traffic has declined by 22% year-over-year with over 569 monthly visits driven primarily by interest in load and stress testing solutions, cloud and browser-based performance testing, troubleshooting and error-resolution workflows, and evaluations of both commercial and open-source testing platforms. Geographically the audience is concentrated in Asia-Pacific led by India (27.1%), followed by North America led by the US (13.7%) and Europe led by the UK (12.7%), a spread that aligns with Artillery.io’s focus on developer and Ops teams across emerging APAC engineering hubs, large North American enterprise buyers, and UK/European tech adopters.

The domain artillery.io was registered on September 12, 2013, through gandi sas and uses AWS for DNS and security. At 12 years old, the domain benefits from established credibility, a proven track record, and accumulated authority, which contribute to stronger trust signals, improved SEO potential, and a mature online presence.

Artillery’s backlink profile is dominated by a mix of mostly lower to mid-level authorities, with a standout mid-tier link from GitHub at DA 41 but no DA 70+ or clear high-authority elite sites; the top sources include developer resources and technology publications such as GitHub, AWS-related blogs, Grafana Labs and community platforms which provide topical relevance and trust signals. This concentration of relevant industry sources helps boost Artillery’s topical authority and supports its organic search performance by signaling relevance for load-testing and serverless topics, contributing to the domain’s overall SEO strength despite a moderate overall Domain Authority and Trust Score.

Counting the sample top links shows a roughly 70:30 dofollow-to-nofollow split (7 dofollow vs. 3 nofollow), a distribution that allows dofollow links from mid-tier sources to efficiently pass link equity and support ranking improvements. Anchor text is skewed toward branded anchors at 60%, with naked URLs at 20% and keyword-rich/descriptive anchors at 20%, a mix that appears natural and healthy for brand-focused visibility but could benefit from a cautious increase in varied keyword-rich anchors to further target competitive search terms.

Artillery shows a moderate authority profile with moderate trust and a solid page-level performance that suggests current content and on‑page signals are outperforming domain‑wide credibility, meaning it is competitive in niche or mid‑tail queries but disadvantaged against top‑tier rivals, and will need focused high‑quality backlink acquisition and trust‑building (e.g., PR, partnerships, and technical SEO improvements) to move from moderate to good and sustainably win higher‑value keyword targets.

The domain artillery.io presents a focused keyword portfolio concentrated on load-testing and product-branded queries with top-ranking terms across intent of tooling, cloud offering, and brand discovery, showing modest search volumes (e.g., 210, 50, 40) and uniformly low paid competition that position the site as a niche, technically-oriented resource. The top keyword 'artillery load testing' attracts daily searches in the dozens with a $4.29 CPC, indicating strong commercial value. The other keywords — 'artillery cloud' (50, 3% competition), 'artillery load' (40, 2%), 'artillery io' (40, 5%) and 'artillery testing' (40, 7%) — are all low-competition (0–33%) branded or product-focused queries, revealing a tight market positioning appealing to developer and DevOps audiences with limited broader competitive pressure. The domain's strengths are its clear topical focus, top SERP positions, and healthy keyword portfolio reflecting strong organic visibility and low competitive risk.

artillery.io competes in the load and performance testing space against established players like Gatling, Locust, and k6, and newer alternatives such as Loader.io. Compared with those more established names, artillery.io shows lower absolute traffic but benefits from targeted adoption patterns—its niche focus on lightweight, developer-centric workflows and ease of scripting has driven a steady market presence where traffic is concentrated among developer communities rather than broad enterprise search volumes, making developer-friendly scripting and lightweight CLI/cloud integrations its key differentiators.

With a Domain Authority of 34, artillery.io sits on par with direct competitors in the performance testing industry (the table shows competitors like k6, Locust, Gatling, and Loader.io all at DA 34), indicating comparable backlink and authority profiles even if organic traffic varies. By targeting JavaScript/Node developers and CI/CD pipelines and offering developer-focused scripting, CI/CD-friendly integrations, and real-time metrics, artillery.io has driven organic visibility and strong word-of-mouth growth, enabling focused market penetration despite lower overall traffic.