backblaze.com traffic, backlinks, authority, and more

The site's traffic has declined by 9% year-over-year with over 105,486 monthly visits driven primarily by informational and commercial intent around data protection and storage — notably consumer and small-business backup solutions, cloud storage and backup services, hardware and configuration guidance, and technical resources on redundancy and file-size topics. Traffic is heavily concentrated in North America (~63.2%, led by the US at 57.2% and CA at 6.0%), followed by Europe (~21.9%, with the UK at 7.5% as the largest single European market) and Asia-Pacific (~9.5%, led by AU at 3.8% and notable contributions from India), reflecting the domain’s strong footprint in core enterprise and SMB markets in North America and established penetration in European and APAC tech-savvy audiences.

The domain backblaze.com was registered on April 2, 2007, through cloudflare, inc. and uses Cloudflare for DNS and security. At 18 years old, the domain benefits from established credibility, a mature online presence, a proven track record and accumulated authority that contribute to stronger trust signals, better SEO potential, and long-term brand recognition.

Backblaze's backlink profile is largely built from medium-authority (DA 40-69) referring domains with an aggregated domain metric reported at DA 70, and the top links include recognizable technology publications, developer resources, and industry leaders such as GitHub and CNET (even where some of those links are nofollow). This blend of a high volume of referring domains (28,768) and a large total backlink count contributes to Backblaze's strong topical relevance and overall SEO strength, helping sustain organic visibility and trust signals across backup- and storage-related queries.

The sample top links show a dofollow-to-nofollow distribution of approximately 60:40, indicating a healthy share of link equity passing from referring sites where the dofollow links from authoritative sources will transfer ranking value. Anchor text is predominantly branded, with an estimated ~60% branded (Backblaze), ~20% naked URLs (backblaze.com / http://backblaze.com), ~10% keyword-rich/descriptive, and ~10% other/misc, which is generally natural and healthy for a commercial brand but should be monitored if keyword-rich anchors grow disproportionately.

Backblaze shows strong page-level authority driven by high-performing pages but paired with moderate domain authority and moderate trust, indicating solid immediate visibility and ranking potential for targeted content while revealing limited site-wide clout and a need to improve backlink diversity, trust signals, and PR to reach top-tier competitive positioning against larger cloud-storage rivals.

The domain backblaze.com has a concentrated keyword portfolio centered on brand and cloud backup commercial intent, with top-ranking terms spanning brand queries (e.g., backblaze b2, backblaze login, blackblaze) and high-value industry queries like cloud backup and backblaze pricing, showing strong SERP dominance and clear product-market focus. The top keyword 'backblaze b2' attracts daily searches in the dozens with a $3.69 CPC, indicating solid brand recognition. The other four keywords—backblaze login (19% competition, low), blackblaze (35% competition, moderate), backblaze pricing (40% competition, moderate) and cloud backup (39% competition, moderate)—reflect low-to-moderate competitive pressure from a mix of navigational, branded-misspell, and commercial intent queries, suggesting a market positioned toward SMBs and individual users searching for backup solutions. The domain demonstrates strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

backblaze.com competes in the cloud backup and object storage space against established players like Carbonite, Acronis, and IDrive, and newer or more specialized alternatives such as Wasabi and other low-cost storage providers. Compared to those larger incumbents, Backblaze is positioned as a high-visibility, cost-focused alternative—its higher organic traffic (105,486) indicates stronger direct search and user interest than many peers, and its growth has been enabled by a clear niche in simple pricing, developer-friendly APIs, and consumer-friendly restore options that drive consistent traffic and conversions.

With a Domain Authority score of 49, Backblaze sits on par with direct competitors in the cloud backup and storage industry, meaning SEO authority is comparable even as traffic levels diverge. By targeting both consumers and SMBs with easy-to-understand pricing, unlimited personal backup and affordable S3-compatible object storage, Backblaze has captured organic visibility and market penetration through word-of-mouth and developer adoption, translating those strengths into higher organic traffic despite DA parity.