BuiltWith is a technology market-intelligence SaaS that analyzes websites to identify their technology stacks, usage patterns, and third-party integrations, primarily serving developers, sales and marketing teams, competitive researchers, and recruiters. The site is well-known within the web development, digital marketing, and sales intelligence communities and maintains solid recognition among its target professional users, with estimated daily visits in the thousands.
Score assigned based on the strength of the domain online
Estimated monthly organic traffic from search engines
Total number of links from other websites pointing to this domain
The site's traffic has grown by 10% year-over-year with over 267,226 monthly visits driven primarily by search interest and referral activity tied to adult, leaked-media and image-board-related content communities. Traffic is concentrated in the Asia-Pacific (≈54.1%), followed by Europe (≈29.6%) and North America (≈10.5%), indicating the domain’s strongest market penetration and product relevance in APAC while retaining significant footholds in European markets and smaller but strategic presence in North America for monetization and partnerships.

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The domain builtwith.com was registered on July 22, 2007, through namecheap, inc. and uses AWS for DNS and security. At 18 years old, the domain signals established credibility and a mature online presence, offering strong trust signals, accumulated authority, and SEO benefits from a long-standing, proven track record.
BuiltWith’s backlink profile shows strong overall authority with a majority of links coming from DA 70+ and high-authority sources (site metrics: Domain Authority 72/74, Trust Score 72), and notable referring sources include developer resources and technology publications such as GitHub, Stack Overflow, and prominent blogs like Scott Hanselman’s. This mix of high-quality links across industry leaders and niche tech sites, combined with a large volume of referring domains (30,187) and millions of backlinks, materially bolsters BuiltWith’s organic visibility and contributes to sustained SEO strength and topical authority.
The sampled top links show a predominantly dofollow profile with approximately 80:20 dofollow-to-nofollow distribution, indicating most links can pass link equity and that dofollow links from high-authority sources (e.g., GitHub, Stack Overflow entries with DA 55–77) are likely contributing meaningful ranking signals. Anchor text is varied and appears natural: Branded 40%, Naked URLs 40%, Keyword-rich 10%, and Other 10%, a healthy mix that reduces over-optimization risk while leaving room to grow relevant keyword-rich anchors for targeted SERP gains.
Top Ranking Keywords
The domain builtwith.com shows a concentrated keyword portfolio dominated by high-position, low-competition queries spanning branded terms, niche high-volume non-commercial queries, and a single commercially valued keyword, reflecting an SEO positioning that captures top SERP placements across varied theme clusters. The top keyword 'eurothots' attracts daily searches in the hundreds with a $0 CPC, indicating moderate market presence. The other four keywords — masalasene (9,900), pormhu (5,400), buildwith (2,900, $9.45 CPC) and builtwith.com (1,900) — all show 0% competition which highlights low paid-advertising interest, strong organic dominance for niche audiences, and a singular monetizable term that drives commercial potential amid otherwise informational or brand-focused queries. Overall the domain demonstrates healthy keyword portfolio and competitive SEO performance.
builtwith.com competes in the website technology intelligence and market research space against established players like Wappalyzer, W3Techs, MyWOT, and newer alternatives such as ful.io. Compared to more established players, builtwith.com is positioned as a high-visibility, data-rich platform—its traffic patterns (the highest organic traffic in the provided set at 267,226) and broad backlink footprint indicate stronger market presence and demand, and its focus on comprehensive tech-profiling and actionable lead-generation has carved a clear niche that has enabled sustained growth.
With a Domain Authority score of 72, builtwith.com matches the DA of its closest competitors in the website technology intelligence industry but pairs that authority with materially higher organic reach, giving it an edge in discoverability and trust. By targeting both technical users and commercial teams with features like a comprehensive technology dataset, lead-generation integrations, and developer- and sales-focused workflows, builtwith.com has driven organic visibility and improved market penetration, translating into stronger user acquisition and sustained competitive momentum.
Everything you need to know about builtwith.com.
What is builtwith.com's primary business model?
BuiltWith operates as a data-as-a-service and SaaS business, selling subscriptions and API access to its website technology intelligence and lead generation data. It offers tiered paid plans, custom data licensing and enterprise services, while providing limited free lookups to showcase its capabilities.
Is builtwith.com considered a market leader, a challenger, or a niche player?
BuiltWith is considered a market leader in the web-technology profiling and website intelligence space. It is widely recognized for its comprehensive crawled dataset and is commonly used by analysts, sales teams, and researchers alongside competitors like Wappalyzer and W3Techs.
What makes builtwith.com unique compared to its competitors?
BuiltWith is distinguished by its large historical crawl dataset, detailed technology usage reports and direct lead-generation datasets that tie detected technologies to company and contact information. It emphasizes depth of coverage, historical trends, and enterprise-grade APIs and data exports that support sales, market research and competitive analysis workflows.
What are the most recent major updates or strategic shifts seen on builtwith.com?
Specific recent product releases are not always publicized, but BuiltWith has generally focused on expanding its data coverage, improving detection accuracy and enhancing API and enterprise features to serve sales and data licensing customers. The company follows industry trends toward richer datasets, integrations, and compliance with data-privacy regulations while prioritizing tools that support lead generation and market intelligence use cases.