cbinsights.com traffic, backlinks, authority, and more

The site's traffic has declined by 47% year-over-year with over 151,071 monthly visits driven primarily by niche gambling and gaming interest, fintech and startup research intent, and a mix of specialized digital health and B2B software discovery. Traffic is heavily concentrated in North America (~63.4%), followed by Asia‑Pacific (~17.5%) and Europe (~15.4%), reflecting a dominant U.S. professional/VC audience with secondary engagement from tech and startup hubs in India, Australia and the U.K., which suggests the domain’s content and products resonate most with North American investors and global startup ecosystems.

The domain cbinsights.com was registered on April 27, 2009, through amazon registrar, inc. and uses AWS for DNS and security. At 16 years old, the domain demonstrates established credibility and a mature online presence, indicating a proven track record and accumulated authority that contribute to stronger trust signals and SEO advantages.

CB Insights’ backlink profile shows a predominance of medium-authority (DA 40-69) sources with a handful of lower-authority (DA <40) links in the top samples, and no visible DA 70+ entrants among the listed top links; notable referring types include technology publications, industry leaders and academic/medical publications such as Wikipedia and PMC that contribute recognizable citations. This broad, high-volume link footprint combined with a substantial number of referring domains and a solid Trust Score supports CB Insights’ organic visibility and provides meaningful SEO strength through topical relevance and citation-style endorsements.

The sample shows a dofollow-to-nofollow distribution of approximately 30:70, indicating a nofollow-heavy profile in the top links, though the available dofollow links (notably from DA 51 and other mid-tier domains) still pass useful link equity when present. Anchor text is dominated by naked URLs (60%) and branded anchors (40%), with keyword-rich (0%) anchors absent in the sample, which is a natural, low-risk distribution for CB Insights but could benefit from a controlled increase in descriptive, contextual anchors for targeted keyword gains.

CB Insights shows good overall authority with a notably strong page-level presence and solid trust, implying a high-quality backlink profile and content that secures competitive visibility for mid-to-upper funnel terms, but it still lags top-tier sites and should prioritize authoritative link acquisition and trust signals to transition from competitive among peers to market-leading dominance.

The domain cbinsights.com shows a concentrated keyword portfolio anchored in brand and niche entity terms with a mix of high-volume branded queries and several zero-CPC, low-competition long-tail or entity keywords that suggest the site captures both informational and corporate search intent and maintains a defensible SEO positioning. The top keyword 'cb insights' attracts daily searches in the hundreds with a $6.84 CPC, indicating solid brand recognition. The other four keywords — "cb insight" (480 SV, $6.93 CPC, 32% competition - low), "divarian" (4,400 SV, $0 CPC, 0% competition - low), "kinship stock" (1,300 SV, $0 CPC, 0% competition - low), and "verbeek uitzendbureau" (2,400 SV, $0 CPC, 0% competition - low) — are largely low-competition or niche/brand-adjacent terms, revealing a market position that benefits from strong branded authority but limited broad commercial keyword depth. Overall the domain demonstrates strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

cbinsights.com competes in the market intelligence and venture/innovation research space against established players like PitchBook and Crunchbase, and newer alternatives such as Tracxn and Owler. Compared to the larger traffic leaders (Crunchbase at ~1.09M and PitchBook at ~419K), cbinsights.com sits in a mid-tier traffic position (~151K) and has cultivated growth through an emphasis on proprietary signals, curated industry research, and enterprise-grade insights that appeal to corporate strategy and innovation teams rather than purely self-serve users.

With a Domain Authority score of 57, cbinsights.com is effectively on par with its main competitors in the market intelligence industry (the dataset shows parity across players), indicating similar search authority even where organic traffic varies. By targeting enterprise buyers, VCs, and strategy teams with differentiated offerings like in-depth trend reports, predictive signals, and high-touch research services, cbinsights.com has driven strong organic visibility and market penetration within specialized enterprise segments.