confluence.com traffic, backlinks, authority, and more

The site's traffic has grown by 37% year-over-year with over 9,571 monthly visits driven primarily by interest in investment and portfolio management solutions, regulatory and performance reporting capabilities, fintech service discovery, and risk and industry news that attract both institutional and retail finance audiences. Geographically the audience is concentrated in North America (primarily the US at 51.5%), followed by Asia‑Pacific (led by India at 15.1%) and Europe (led by the UK at 9.5%), reflecting strong traction in core financial markets and key growth in APAC that align with the domain’s target markets and industry presence.

The domain confluence.com was registered on June 20, 1994, through markmonitor, inc. and uses Conf-dns for DNS and security. At 31 years old, this longevity signals established credibility, mature online presence, and accumulated authority, providing strong trust signals, higher domain authority potential, and sustained SEO benefits from a proven track record.

Confluence’s backlink profile is dominated by lower to mid-level referring sites — the top links in the sample are from lower-authority (DA <40) sources (many in the DA 9–13 range) while the overall metrics suggest a medium-authority (DA 40–69) footprint for the domain; notable sources are primarily industry leaders in niche publications and documentation pages rather than high-authority national outlets or major technology publications. This concentration of mostly modest DA links, combined with a healthy number of referring domains (1,621) and total backlinks (14,005), still contributes positively to Confluence’s organic visibility by building topical relevance and breadth, which supports its overall SEO strength despite limited top-tier link signals.

The visible sample shows a strong bias toward dofollow links with 9 dofollow and 1 nofollow in the top links, approximately a 90:10 dofollow-to-nofollow ratio, meaning dofollow links (even from modest DA sites) are the primary carriers of link equity into Confluence. Anchor text is overwhelmingly branded — roughly 90% branded (company name or domain), 10% naked URLs, and 0% keyword-rich anchors, which is natural for a corporate brand profile but suggests opportunity to diversify with more descriptive, keyword-rich anchors to strengthen topical relevance.

Confluence exhibits moderate domain authority and trust alongside a good page-level authority, signaling solid individual page performance but weaker domain-wide and trust signals that limit its ability to outrank higher-authority SaaS competitors, so prioritizing authoritative backlinks, branded mentions, and trust-building technical/PR efforts will be necessary to move into a more competitive position.

The domain confluence.com demonstrates a concentrated keyword portfolio focused on brand and informational queries with a mix of commercial intent around product terms, showing strong rankings for branded news and company queries alongside a competitive product keyword that suggests targeted industry relevance and SEO positioning across both informational and transactional audiences. The top keyword 'confluence technologies' attracts daily searches in the dozens with a $2.23 CPC, indicating solid brand recognition. The other keywords — confluence news (SV 3,600, competition 0%), confluence news today (SV 720, competition 0%), confluence company (SV 480, competition 5%) and confluence software (SV 4,400, competition 25%, CPC $3.74) — are all low-competition targets that reveal a strong informational/news footprint and a single higher-value commercial term signaling product-market interest. The domain's strengths include healthy keyword portfolio and strong organic visibility, reflecting competitive SEO performance and overall stable SEO health.

confluence.com competes in the collaboration and knowledge management software space against established players like Jira, Asana, Monday.com, and newer alternatives such as Height and Plane. Compared to more established players, confluence.com shows mid-to-strong traffic (9,571) relative to peers in the provided set and leverages a clear niche in integrated documentation and team collaboration to capture steady usage despite giants — its traffic sits just below the highest peer (allvuesystems.com at 10,001) and well ahead of smaller entrants, indicating a focused market presence driven by product stickiness and integrated workflows.

The site has a Domain Authority score of 36, which is on par with the listed competitors in this collaboration and knowledge management industry, reflecting similar backlink profiles and signaling that SEO authority is broadly equal across this competitive set. Confluence.com targets teams needing centralized documentation with features like tight integration into development tools, hierarchical content organization, and collaborative editing, and these integrations and content collaboration strengths have driven organic visibility and sustained user engagement, supporting modest market penetration and steady word-of-mouth growth.