craft.co traffic, backlinks, authority, and more

The site's traffic has declined by 68% year-over-year with over 38,923 monthly visits driven primarily by informational and comparative research intent around company data, product/service comparisons, office and location queries, and fraud/security verification tools. Traffic is heavily concentrated in North America (≈59.8%), followed by Asia‑Pacific (≈26.7%) and Europe (≈10.3%), reflecting a core US/Canada audience with significant Indian engagement and modest European reach that aligns with a B2B/company‑information product targeting English‑speaking and emerging market users.

The domain craft.co was registered on September 8, 2010, through key-systems gmbh and uses Cloudflare for DNS and security. At 15 years old, the domain benefits from established credibility, mature online presence, and accumulated authority, signaling strong trust signals, long-term SEO value, and a proven track record that can boost search rankings and user trust.

Craft has a backlink profile dominated by mostly medium-authority referring domains (several in the DA 40-69 range, e.g., a DA51 source) and a large tail of lower-authority links (many under DA40); there are no clear DA 70+ anchors in the sample, though notable source types include technology publications, developer resources, and industry leaders such as TechCrunch and Priceonomics appearing in the top links. This distribution supports steady organic visibility because the breadth of referring domains (8,518) and high total backlink count (598,523) bolster topical relevance and crawl frequency, contributing positively to Craft’s overall SEO strength and domain authority signals.

From the sample top backlinks, the dofollow-to-nofollow split is 6 dofollow versus 4 nofollow, roughly a 60:40 distribution, indicating a healthy but slightly conservative mix where dofollow links from higher-authority sources (e.g., the DA51 link) can pass meaningful link equity. Anchor text is heavily branded: approximately 90% branded (variants of the company name like "Craft", "craft.co") and about 10% other (e.g., "Official Website craft.co"); there are virtually no naked-URL or keyword-rich anchors in this sample, which is generally natural for corporate link profiles but suggests an opportunity to diversify with more descriptive keyword-rich anchors.

craft.co shows a strong page-level authority that helps individual pages rank well, but paired with moderate overall authority and moderate trust this suggests the site is a mid-tier competitor with solid on-page SEO and high-value backlinks yet needs domain-level trust-building (e.g., diversified, authoritative links and trust signals) to move into a more competitive bracket.

The domain craft.co shows a concentrated, company- and corporate-focused keyword portfolio spanning brand terms, corporate office queries, and startup-related intent, with mostly low-competition targets and a mix of high and zero CPCs that position the site as an informational and brand hub within its niche. The top keyword 'character ai offices' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other four keywords — **'wyndham corporate office' (SV 720, CPC $0.69, competition 12%) , **'craft startup' (SV 1,300, CPC $29.5, competition 33%) , **'craft co' (SV 880, CPC $0.87, competition 10%) , and 'coastal bridge leadership team names and titles' (SV 590, CPC $0, competition 0%) — are all in the low-competition band (0–33%), revealing a market positioning that captures corporate/brand searchers and some high-commercial intent terms but overall faces limited paid-advertising pressure. Overall the domain exhibits healthy keyword portfolio and strong organic visibility, reflecting competitive SEO performance and good SEO health for further expansion.

craft.co is built on a modern frontend stack that includes React, Vue, Angular JS, and Next.js, enabling component-driven development, improved developer experience, and, where Next.js is used, server-side rendering for faster first paints and optimal SEO. On the backend the site runs on Amazon EC2 instances with nginx for HTTP serving and uses Cloudflare and Amazon CloudFront at the edge to provide global distribution, caching, and scalability for reliable delivery.

The security and DNS layer combines LetsEncrypt certificates, Cloudflare SSL, HSTS, and reCAPTCHA to ensure encrypted connections, mitigate bots and DDoS risk, and provide DNS management and fast load times across geographic regions via edge protection. Analytics and tooling such as Google Analytics, Google Tag Manager, Hotjar, and Mixpanel give product and engineering teams monitoring, behavioral insights, and rapid iteration capabilities that improve user experience and operational feedback loops.

craft.co competes in the company data and business intelligence space against established players like GlobalData and Seamless.ai, and newer alternatives such as Clay and SalesTools.io. Compared with more established players, craft.co shows moderate traffic (about 38.9k monthly) versus leaders like GlobalData (≈368.8k) and Clay (≈143.7k), indicating a smaller but focused market presence where its curated company profiles and data visualization niche have driven steady growth despite lower overall reach and broadly similar backlink profiles.

With a Domain Authority score of 44, craft.co sits on par with key competitors in the company data and business intelligence industry, which suggests domain-level credibility is comparable even if traffic varies widely. By targeting users seeking detailed company profiles and competitive intelligence with features like structured company pages and data-rich visualizations, craft.co has gained organic visibility and market penetration within research-focused audiences, translating into consistent referral-driven growth and stronger engagement within its niche.