craft.co traffic, backlinks, authority, and more

The site's traffic has declined by 65% year-over-year with over 31,376 monthly visits driven primarily by searches related to small business and invoicing tools, corporate office and headquarters lookups, and regional logistics/service provider queries. Geographically the audience is heavily concentrated in North America (≈64.9%), followed by Asia-Pacific (≈19.9%) and Europe (≈12.0%), signaling a dominant US market presence with meaningful interest from India and broader APAC that supports opportunities for localized content and B2B outreach while European engagement suggests room to grow enterprise visibility.

The domain craft.co was registered on September 8, 2010, through key-systems gmbh and uses Cloudflare for DNS and security. At 15 years old, the domain benefits from established credibility, mature online presence, proven track record, and accumulated authority, which contribute to stronger trust signals, improved SEO visibility, and long-term brand recognition.

The backlink profile for Craft shows a mix of mostly medium-authority and lower-authority referring domains (most source DAs range in the teens to the low 50s), with few true DA 70+ / high-authority placements; notable mentions include links from technology publications (TechCrunch), industry leaders (Priceonomics), and developer/resources listings (AlternativeTo) but many sources are lower-DA event or test sites. This distribution supports steady organic visibility because the large number of referring domains and total backlinks helps topical relevance and indexation signals, contributing to overall SEO strength despite a scarcity of top-tier editorial links.

The sample top-links show an approximate 50:50 dofollow-to-nofollow ratio (5 dofollow vs 5 nofollow), a balanced distribution where the dofollow links—especially those from the higher-DA sources in the set—are positioned to pass link equity and authority to Craft. Anchor text is heavily branded: roughly 90% branded (Craft / craft.co), 0% naked URLs, 0% keyword-rich, and 10% other, which is largely natural and safe for organic growth but suggests a need to diversify with more keyword-rich and varied anchors for improved topical relevance.

craft.co demonstrates high page-level authority alongside moderate overall authority and trust, indicating it can win rankings for well-optimized pages but lacks site-wide credibility to consistently compete with top-tier peers, so the practical path forward is to build a more high-quality backlink profile and address trust signals to improve its competitive positioning.

The domain craft.co has a compact keyword portfolio focused on corporate and competitor queries (brand term plus company headquarters/offices and competitor searches), with primary volumes ranging from 260 to 720 and mostly low competition that positions it as an authoritative reference in company data and corporate intelligence. The top keyword 'craft.co' attracts daily searches in the dozens with a $0.96 CPC, indicating solid brand recognition. Other ranked keywords—'asml competitors' (720, 1% competition), 'meineke corporate office' (320, 3%), 'sirius xm headquarters' (320, 0%) and 'servpro corporate office' (260, 34%, $18.72 CPC)—are largely low-competition, informational queries except for the Servpro term which sits at moderate competition and high commercial CPC, revealing a niche focus on corporate-location and competitor research with limited broad commercial targeting. Overall the domain shows healthy keyword portfolio, strong organic visibility, and competitive SEO performance.

craft.co competes in the company intelligence and business data platforms space against established players like GlobalData and Owler, and newer alternatives such as Clay and SalesTools. Compared to more established players, craft.co occupies a mid-market position with modest traffic (31,376) relative to category leaders like GlobalData (282,190) and Clay (128,286), leveraging a focus on developer-friendly APIs and granular company profiles to capture niche demand and steady referral patterns rather than broad enterprise adoption.

With a Domain Authority of 45, craft.co sits on par with key competitors in the company intelligence industry, indicating comparable backlink profiles and domain strength but not a clear SEO dominance over peers. By targeting product managers, sales teams, and investors with features like rich company dossiers, exportable datasets, and integrations, craft.co has driven organic visibility and market penetration through strong word-of-mouth growth and specialized use-case adoption.