cylance.com traffic, backlinks, authority, and more

The site's traffic has declined by 42% year-over-year with over 743 monthly visits driven primarily by searches and navigational queries for product access, endpoint protection features, partner integrations, and a mix of brand-related and misspelled entry attempts. Geographically the audience is heavily concentrated in North America (primarily the US and Canada) at 84.6%, followed by Europe at 8.2%, and Asia‑Pacific at 5.7%, underscoring a strong US-centric customer base and limited international reach for a cybersecurity domain that would benefit from targeted localization and partner-led expansion.

The domain cylance.com was registered on August 5, 2004, through markmonitor, inc. and uses AWS for DNS and security. At 21 years old, the domain benefits from established credibility, a mature online presence, and accumulated authority, signaling strong trust signals and SEO advantages like higher domain authority, historical backlinks, and sustained brand recognition that support long-term visibility.

Cylance’s backlink profile shows a mix of mostly medium-authority (DA 40-69) and lower-authority referring pages rather than top-tier press, with a handful of notable mentions from technology publications like Ars Technica and community resources such as Hacker News and developer posts that sit around DA 50-53 in this sample; overall the dataset lacks DA 70+ high-authority links but includes several respectable industry leaders and developer resources that provide credible topical relevance. This distribution supports steady organic visibility by supplying contextual, topical citations across security and tech channels, contributing to Cylance’s SEO strength through volume of referring domains (4,307) and diverse source types rather than a few blockbuster authoritative links.

The sample shows an approximate 40:60 dofollow:nofollow split (4 dofollow vs. 6 nofollow in the top links provided), a nofollow-leaning distribution where the dofollow links that do exist from mid-tier sources still pass meaningful link equity and topical relevance to Cylance. Anchor text is dominated by branded anchors (about 60%) and naked URLs (about 40%) with ~0% keyword-rich anchors, a largely natural branded/naked profile that is healthy for avoiding over-optimization but could benefit from a small, controlled increase in descriptive keyword anchors for targeted ranking signals.

Despite Cylance showing isolated page strength that can win for specific queries, its overall moderate authority and moderate trust profile indicate limited site-wide ranking power and vulnerability against well-established rivals, meaning practical steps like acquiring a high-quality backlink profile, improving trust signals, and expanding authoritative content are needed to move into a more competitive position.

The domain cylance.com shows a tightly focused, brand-centric keyword portfolio dominated by branded login and product terms with top rankings across all five tracked queries, combining high SERP ownership for authentication queries and visibility for product/commercial terms such as cylance protect (210) and cylance login (320). The top keyword 'cylance login' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other four keywords — login cylance (170, $0, 1% competition), cylanceprotect login (140, $0, 1% competition), cylance protect (210, $9.39, 40% competition), and cylance antivirus (90, $13.21, 45% competition) — reveal low competition on pure-branded access terms (1% = low) and moderate competition on commercial/product queries (40–45% = moderate), signaling strong brand defensibility but targeted commercial bidding for product-focused searches. Overall the domain displays strong organic visibility and a healthy keyword portfolio with competitive positioning in its industry.

cylance.com competes in the cybersecurity and endpoint protection space against established players like Expel and newer alternatives such as AISecurityWorks, SkylightCyber, and TechHubly. Compared with more established vendors, cylance.com shows modest organic traffic (743) but a disproportionately large backlink footprint, indicating a positioning that leans on brand credibility and technical authority rather than broad consumer search visibility, which has allowed it to capture enterprise attention and a specialized niche in AI-driven endpoint prevention.

With a Domain Authority score of 30, cylance.com sits on par with its listed competitors in the cybersecurity industry, reflecting equal baseline domain strength even where organic traffic diverges sharply. By targeting enterprise security teams with AI-driven prevention, enterprise-focused deployment, and a strong backlink profile, cylance.com has achieved concentrated market penetration and credibility that drives partner/influence-led growth and selective organic visibility.