epicurious.com traffic, backlinks, authority, and more

The site's traffic has declined by 38% year-over-year with over 1,304,465 monthly visits driven primarily by searches around ingredient information and sourcing, cooking techniques and temperatures, pantry essentials and beverage/cocktail inspiration. Traffic is overwhelmingly concentrated in North America (79.5% of visits from the US and Canada), followed by Asia-Pacific markets (about 9.9%) and Europe (roughly 8.8%), underscoring a strong US-centric audience for this food and recipe brand while highlighting clear opportunities to grow international engagement through localized content and product offerings.

The domain epicurious.com was registered on May 11, 1995, through csc corporate domains, inc. and uses AWS for DNS and security. At 30 years old, this longevity contributes to established credibility, accumulated authority, and a mature online presence, signaling strong trust signals to users and search engines and typically translating into sustained domain authority and improved SEO performance.

The backlink profile for Epicurious is dominated by medium-authority (DA 40-69) referring domains rather than DA 70+/high-authority sites, with top sources in the sample ranging from DA 56 to DA 42 and notable placements coming from news outlets and reference sites (e.g., nj.com and Wikipedia) as well as a mix of niche blogs and directories. This distribution supports steady organic visibility because a large volume of medium-authority links and a high count of referring domains (93,817) help diversify signals and contribute to domain trust and topical relevance, bolstering Epicurious’s overall SEO strength.

The sampled set shows an approximately 50:50 dofollow-to-nofollow distribution (5 dofollow vs. 5 nofollow), a balanced distribution that allows dofollow links from higher-end medium-authority sources to pass meaningful link equity while nofollow links maintain natural link profile signals. Anchor text is skewed toward naked URLs (60%) and branded anchors (30%), with keyword-rich anchors (0%) and other (10%), a mix that generally appears natural and healthy — though continued growth of contextual, descriptive keyword anchors could further improve topical relevance.

Epicurious's combination of a strong page-level authority, good overall authority, and good trust indicates it is well-positioned to compete for high-value, competitive recipe and food queries and retain ranking resilience, though incremental investment in authoritative backlinks and trust signals could be required to move into the top-tier competitive set and convert organic placements into sustainable traffic gains.

The domain epicurious.com has a broad, recipe-focused keyword portfolio centered on high-volume informational queries and niche culinary terms, showing strong topical depth across mushrooms, pasta, savory preparations and condiments with a mix of high and low competition targets. The top keyword 'types of mushrooms' attracts daily searches in the thousands with a $0.03 CPC, indicating solid brand recognition. The other four keywords — galette (27,100 SV, $0.55 CPC, 1% competition), italian pasta dishes (74,000 SV, $0.12 CPC, 8% competition), pasta suppers (22,200 SV, $0.12 CPC, 14% competition) and russian dressing (22,200 SV, $0.02 CPC, 27% competition) — are low-competition, demand-rich queries that position the site as a go-to resource for home cooks and niche recipe searches rather than highly commercial buying intents. Overall the domain demonstrates strong organic visibility and a healthy keyword portfolio with focused topical authority in the food and recipe vertical.

epicurious.com competes in the online food media and recipe publishing space against established players like Serious Eats, Bon Appétit, The Kitchn, Food52, and newer alternatives such as smaller foodie blogs and niche recipe apps. Compared with those more established players, epicurious sits as a legacy editorial brand with lower raw organic traffic (about 1.3M monthly) than category leaders like The Kitchn and Serious Eats, but it leverages a long-standing reputation, deep recipe archives and curated testing to occupy a trusted, middle-market niche that drives steady referral and seasonal traffic spikes.

With a Domain Authority score of 69, epicurious.com scores identically to its listed competitors in the online food media industry, indicating parity in domain-level SEO strength even though organic traffic and audience scale differ significantly across sites. By targeting users seeking tested, editorially vetted recipes, a strong focus on curated content, and features like searchable archives and seasonal editorial collections, epicurious has translated that positioning into consistent organic visibility and reliable niche engagement despite not leading the category in raw traffic.