eset.com traffic, backlinks, authority, and more

The site's traffic has grown by 32% year-over-year with over 188,329 monthly visits driven primarily by increased interest in password generation and management tools, free online scanning and download-checking utilities, and heightened awareness and searches around cybersecurity incidents and data-leak concerns. The audience skews toward Europe (~47%), North America (~25.5%), and Asia‑Pacific (~16.6%), reflecting strong demand in the vendor's core enterprise and consumer markets in Western Europe and the US while signaling growth opportunities in APAC for localized security education and tooling.

The domain eset.com was registered on April 18, 2001, through csl computer service langenbach gmbh d/b/a joker.com and uses NS1 for DNS and security. At 24 years old, the domain benefits from established credibility, a mature online presence, and accumulated authority that translate into stronger trust signals, higher domain authority potential, and long-term SEO advantages.

The backlink profile for ESET shows a strong mix of authority with several links from DA 70+ sources (notably an DA 81 APWG source and a DA 70 Pinterest profile) alongside a larger set of medium-authority (DA 40-69) referring domains (e.g., DA 51, DA 47, DA 41) and some lower-authority entries, indicating links from industry leaders, research bodies and prominent social/aggregator platforms rather than purely low-quality sites. This distribution supports ESET’s organic visibility by supplying meaningful referral signals from credible sources, bolstering the brand’s topical relevance and overall SEO strength through authoritative endorsements and diversified domain coverage.

Based on the top links shown, the dofollow-to-nofollow split is roughly 70:30, with dofollow links from the highest-authority sources carrying the bulk of link equity and amplifying ranking potential via direct link juice from high-authority domains. Anchor text is dominated by naked URLs and domain mentions (approximately 80% naked URLs), with 20% branded anchors (and 0% keyword-rich), a profile that appears reasonably natural but would benefit from a bit more descriptive keyword variety to further strengthen topical relevance.

ESET demonstrates strong page-level authority and a good overall domain trust profile that together signal a solid competitive position with reliable backlink impact and keyword-ranking ability, though the scores also indicate there is room to further bolster broad domain authority and trust signals to fully challenge top-tier rivals.

The domain eset.com presents a keyword portfolio centered on antivirus and security tools, account access and product pages plus a high-volume Windows help query, with combined visibility across high-intent branded terms and at least one broad informational keyword (notable volumes include 4,400, 3,600, 246,000, 2,400, 1,900) and mixed CPCs and competition levels that signal both commercial and support-focused traffic. The top keyword 'eset online scanner' attracts daily searches in the hundreds with a $3.27 CPC, indicating strong commercial value. The other keywords—'eset vpn' (pos.1, 3,600 SV, $0 CPC, 0% competition - low competition), 'how to screenshot on windows' (pos.2, 246,000 SV, $0.02 CPC, 1% competition - low competition), 'eset login' (pos.1, 2,400 SV, $2.11 CPC, 5% competition - low competition), and 'eset home' (pos.1, 1,900 SV, $3.53 CPC, 66% competition - moderate competition) show predominantly low competition for branded and informational queries but a moderate competitive signal on consumer product pages, revealing a market position that is brand-anchored with selective commercial pressure. Overall, the domain demonstrates strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

eset.com competes in the cybersecurity and antivirus software space against established players like Malwarebytes, Kaspersky, and F-Secure, and newer or adjacent alternatives such as VirusTotal. Compared to those larger incumbents, eset.com sits as a well-recognized player with moderate organic traffic (188k) versus leaders like Malwarebytes (1.17M) and Kaspersky (816k), leveraging a reputation for lightweight endpoint protection and cross-platform coverage as a differentiator that drives steady, mission-driven user acquisition rather than massive consumer-market share.

With a Domain Authority score of 64, eset.com matches the DA reported for its primary competitors in the cybersecurity industry, indicating parity in domain trust even as organic traffic and visibility vary across rivals. By targeting both consumer and SMB segments with focused threat detection, low-footprint performance, and cross-platform support, eset.com has translated those capabilities into strong organic visibility and sustained market penetration in niches where performance and reliability are prioritized over headline market share.