excalidraw.com traffic, backlinks, authority, and more

The site's traffic has grown by 94% year-over-year with over 92,594 monthly visits driven primarily by visual collaboration, online diagramming, and web-based drawing and whiteboard functionalities that attract both casual sketching and professional sequence/diagram use cases. Geographically the audience is concentrated in North America (led by the US at 26.2%), Latin America (Brazil contributing 14.2%), and Asia (India contributing 13.9%), signaling strong penetration in key English- and Portuguese-speaking markets as well as growing adoption among enterprise and education users in the Asia-Pacific region.

The domain excalidraw.com was registered on January 3, 2020, through squarespace domains ii llc and uses Zeit-world for DNS and security. At 6 years old, the domain benefits from a mature online presence and proven track record, signaling accumulated authority and stronger trust signals that support SEO performance and user trust.

Excalidraw's backlink profile shows predominantly medium-authority signals (site DA reported in the mid-50s) with most top referring pages in the low-30 to low-20 DA range and no clear DA 70+ / high-authority placements; notable sources in the sample are developer resources like GitHub and technology publications such as Medium entries, though their individual authority scores are modest. This broad base—nearly 139k backlinks from 8,958 referring domains and a Trust Score 54—supports Excalidraw's visibility by supplying widespread referral signals and topical relevance, contributing to a moderate SEO strength and stable organic search performance.

The sample shows a lopsided link attribute mix with approximately 11:89 (dofollow:nofollow) in the top links, indicating the majority are nofollow and only a small share are dofollow, so while dofollow links from truly high-authority sources would pass strong link equity, the current dofollow presence in this sample is limited. Anchor text is heavily weighted toward naked domain anchors and branded mentions with an estimated distribution of ~70% naked URLs, ~20% branded, and ~10% keyword-rich, which is largely natural and safe but the high proportion of naked/domain anchors suggests monitoring for diversification opportunities.

Excalidraw's combined scores indicate a good authority baseline with solid page strength and consistent trust, meaning the site is well-positioned to rank for mid-competition keywords and attract quality backlinks but still needs targeted link acquisition, technical and content optimization to move into the top-tier competitive set and dominate higher-difficulty search terms.

The domain excalidraw.com has a concentrated keyword portfolio dominated by brand and misspelling variants that together show strong navigational intent, high-volume branded queries, and a clear position in the collaborative whiteboard/drawing tool niche. The top keyword 'excaliraw' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other keywords — exaclidraw (1,600 SV, $3.86 CPC, 2% competition), escalidraw (1,300 SV, $2.89 CPC, 1% competition), excelidraw (1,300 SV, $2.89 CPC, 1% competition), and exclidraw (1,000 SV, $2.89 CPC, 1% competition) — are all high-volume misspellings with low competition that point to a defensible market position among users seeking the app and limited paid search pressure. Overall the domain demonstrates strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

excalidraw.com competes in the collaborative whiteboard and online drawing tools space against established players like webwhiteboard.com, autodraw.com, sketch.io, and newer alternatives such as draw.chat. Compared to those more established traffic leaders (e.g., WebWhiteboard and Sketch.io with substantially higher monthly visits), excalidraw.com occupies a mid-tier traffic position (≈92.6K organic visits) and has grown by leveraging a clear product niche—favoring simplicity and a sketch-like UX—that drives targeted adoption among designers and developers rather than broad consumer reach.

With a Domain Authority score of 54, excalidraw.com sits on par with competitors across the collaborative whiteboard and online drawing tools industry, meaning link equity is similar even as organic traffic and visibility vary widely among peers. By targeting technical and creative users with open-source code, low-latency collaboration, a distinctive hand-drawn aesthetic, and developer-friendly embedding, excalidraw.com has generated strong word-of-mouth growth and organic visibility that support steady market penetration despite larger incumbents.