ey.com traffic, backlinks, authority, and more

The site's traffic has declined by 4% year-over-year with over 358,253 monthly visits driven primarily by a blend of finance and fintech interest, regulatory and policy news, regional firm and leadership searches, and entrepreneurship and event-related queries. Traffic is concentrated in Asia-Pacific (led by India at 26.2%), North America (primarily the US at 13.8%) and EMEA (with Turkey at 13.1%), reflecting the domain’s strong advisory and consulting footprint in high-growth APAC markets, established North American demand, and notable regional engagement across Europe/Middle East.

The domain ey.com was registered on April 22, 1994, through safenames ltd and uses Ey for DNS and security. At 31 years old, this indicates a highly trusted domain with established credibility, a mature online presence, proven track record, and significant accumulated authority, which benefits SEO, trust signals, and long-term brand recognition.

The backlink profile for Ernst & Young shows very strong overall domain metrics with a Domain Authority in the low-to-mid 70s, but the individual referring sites in the sample are largely medium-authority (DA 40-69) rather than DA 70+, coming from regional directories, event organizations, and industry associations (e.g., Vietnam Yellow Pages, California Public Sector CIO Academy, Hong Kong cybersecurity association) which are recognizable industry leaders and notable source types for trust and relevance. This mix of high overall domain authority and many medium-authority, topically relevant links contributes positively to Ernst & Young’s organic visibility by reinforcing topical relevance, distributing trust across many referring domains, and supporting its overall SEO strength and search performance.

The sample link set shows a dofollow-to-nofollow distribution of approximately 70:30, a largely dofollow-heavy profile where the dofollow links from mid-to-high authority sites are able to pass significant link equity back to Ernst & Young and support ranking signals. Anchor text is varied and appears natural with approximately 40% branded, 10% naked URLs, 20% keyword-rich, and 30% other (image/file anchors and non-descriptive anchors), a distribution that is generally healthy for avoiding over-optimization while still providing clear brand signals.

EY demonstrates strong authority, high trust, and a high-quality backlink profile, indicating an excellent overall SEO health that should enable consistent ranking for competitive, high-value keywords and give EY a market-leading competitive position in its sector while still requiring ongoing technical and content investment to sustain and leverage that advantage across regional and niche search opportunities.

The domain ey.com dominates branded recruitment queries with a concentrated keyword portfolio focused on careers and internships, showing top SERP positions and high-branded search volumes that underline its recruitment-focused SEO positioning. The top keyword 'ey careers' attracts daily searches in the hundreds with a $0.2 CPC, indicating solid brand recognition. The other keywords—'ernst and young careers' (6,600 vol, 13% competition), 'eny' (6,600 vol, 0% competition), 'ernst young careers' (4,400 vol, 13% competition) and 'ey internships' (4,400 vol, 10% competition)—all sit at low competition levels (0-33%), revealing a targeted jobseeker audience and a defensible market position in recruitment-related queries. The domain's strengths include strong organic visibility, a healthy keyword portfolio, and competitive SEO performance in branded recruitment search intent.

ey.com competes in the professional services and consulting space against established players like PwC, Deloitte, KPMG and newer alternatives such as Yello.co. Compared to more established players, ey.com shows a mid-to-high traffic footprint (358,253 organic visits) that trails PwC and Deloitte but outperforms KPMG and dwarfs Yello.co, while a near-parity in massive backlink counts indicates comparable off-site authority and a positioning that leverages specialized advisory, digital services, and industry-focused thought leadership to capture enterprise-level engagement.

With a Domain Authority of 73, ey.com sits on equal footing with other major firms in the professional services industry, reflecting an authority parity that reduces SEO differentiation versus competitors but underscores brand and backlink scale. The site targets enterprise decision-makers with industry-specific advisory, digital transformation services, and a global client network, driving strong organic visibility and steady market penetration that supports sustained lead generation and client retention.