fastcompany.com traffic, backlinks, authority, and more

The site's traffic has declined by 10% year-over-year with over 812,487 monthly visits driven primarily by a mix of niche social and adult platforms, political and opinion sources, popular puzzle and casual gaming queries, retail industry news and closures, productivity tools and lifestyle trend searches that indicate both evergreen business interest and episodic spikes tied to cultural moments. Geographic access is heavily concentrated in North America (≈86.2%), followed by Europe (≈7.1%) and Asia‑Pacific (≈5.5%), underscoring a U.S.‑dominated audience consistent with Fast Company’s North American business and innovation focus while highlighting modest international reach that could be grown through localized content and region‑specific partnerships.

The domain fastcompany.com was registered on June 2, 1995, through tlds llc. d/b/a srsplus and uses AWS for DNS and security. At 30 years old, the domain's longevity signals established credibility, a mature online presence, a proven track record and accumulated authority, all of which strengthen trust signals, backlink value and long-term SEO benefits.

Fast Company’s backlink profile is dominated by medium-authority (DA 40-69) referring sites with notable placements from industry leaders and technology publications such as Designers Accord and MAKE, with only a limited presence of DA 70+ or clearly high-authority sources in the provided top links. This concentration of mostly mid-DA links still supports strong organic visibility because the sheer scale of referring domains (256,638) and total backlinks (23,878,296) amplifies Fast Company’s topical relevance and overall SEO strength across competitive queries.

The sampled top links are exclusively dofollow, giving an approximate 100:0 dofollow:nofollow distribution in this dataset, meaning these links are positioned to pass full link equity from those referring sites to Fast Company. Anchor text distribution in the sample is skewed with branded (Fast Company) 20%, naked URLs (fastcompany.com) 20%, keyword-rich 0%, and other/unclear 60%, which shows a healthy branded footprint but a high share of non-descriptive anchors that may warrant monitoring for relevance and anchor diversity.

Fast Company shows strong authority, high page-level strength, and good trust, signaling a robust, high-quality backlink profile and ability to rank for competitive editorial and commercial queries while still having room to grow into the elite tier—so it is well-positioned against top-tier publishers but should continue targeted link and trust-building to solidify leadership.

The domain fastcompany.com has a keyword portfolio that mixes branded navigational queries and high-volume retail news terms, reflecting a content strategy focused on business media, timely retail reporting, and strong SERP ownership across related themes. The top keyword 'fast company' attracts daily searches in the hundreds with a $1.36 CPC, indicating solid brand recognition. The other four keywords — "fast company magazine" (Search Volume: 5,400, Competition: 5%), "joann fabrics stores closing" (Search Volume: 40,500, Competition: 2%), "fast.co company" (Search Volume: 2,900, Competition: 5%), and "kroger stores closing" (Search Volume: 27,100, Competition: 0%) — all show low competition (0–5%), revealing a market position that captures both branded search intent and opportunistic news-driven traffic in a low-competition space. The domain's strengths include strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

fastcompany.com competes in the business, innovation, and leadership media space against established players like Fox Business and TheStreet, and newer alternatives such as Retail Dive and niche industry newsletters. Compared with those larger news brands, Fast Company is positioned as a specialty title focused on innovation, design, and leadership—traffic (812,487) is modest versus mass-market competitors but its editorial niche and creative-brand identity carve out a distinct audience that drives engagement and social amplification.

With a Domain Authority score of 67, Fast Company sits on par with major competitors in the business media industry, meaning its backlink profile and authority are competitive even if raw traffic trails the largest players. By targeting professionals, entrepreneurs, and creative leaders with in-depth features, thought leadership, and branded events—key differentiators that emphasize editorial expertise and community engagement—Fast Company has generated strong organic visibility and niche market penetration that sustains growth despite larger competitors capturing higher overall search traffic.