ghost.org traffic, backlinks, authority, and more

The site's traffic has grown by 22% year-over-year with over 61,041 monthly visits driven primarily by increased interest in CMS platform updates, themes and templates, site customization and onboarding queries, plus a notable volume of navigational and misspelling-driven searches that feed discovery and conversions. The audience is concentrated in Asia‑Pacific (~43%), North America (~41%) and Europe (~12%), reflecting a strong foothold among English‑speaking publishers and developers in the US with growing adoption and community engagement across India, Korea and other APAC markets, while European traffic underscores product relevance for publishers and digital media teams.

The domain ghost.org was registered on June 25, 2005, through 1api gmbh and uses Cloudflare for DNS and security. At 20 years old, the domain carries established credibility, a mature online presence, and accumulated authority, providing strong trust signals, sustained SEO benefits from long-term backlinks, and a proven track record that supports higher search visibility.

The backlink portfolio for Ghost shows a mix of high- and medium-authority links, with a standout DA 70+ link from GitHub (DA 77) and a strong cohort of medium-authority (DA 40-69) referring domains drawn from developer resources, technology publications, and community GitHub repositories that signal topical relevance and trust. This combination of authoritative placements and broad referring-domain coverage supports Ghost’s organic search performance by reinforcing topical authority, improving crawl discoverability, and contributing to overall SEO strength via diversified, relevant citations.

The sample data shows an approximately 50:50 dofollow-to-nofollow distribution (5 dofollow vs 5 nofollow), a balanced distribution where dofollow links from the high-authority GitHub and other DA 60+ sources can pass meaningful link equity while nofollow links help diversify the profile. Anchor text is heavily branded — approximately 90% branded (Ghost/ghost), about 10% naked URLs (ghost.org) and 0% keyword-rich anchors, which is a natural, low-risk pattern that avoids over-optimization but may warrant some targeted keyword-rich anchors for category-level ranking opportunities.

Ghost benefits from a strong page-level authority that drives visibility for individual pages, but its moderate domain authority and trust signal that the site has solid product/content credibility yet lacks the breadth and trustworthiness of top-tier platforms, meaning Ghost is well-positioned competitively on content performance but needs a stronger, higher-quality backlink and trust-building strategy to challenge market leaders.

The domain ghost.org builds a concentrated keyword portfolio around publishing and CMS intent—covering ghost blog (1,900 SV), ghost website (1,600 SV), ghost blogging platform (1,600 SV), ghost cms news (4,400 SV) and ghost cms (1,300 SV), positioning it clearly as an authoritative product brand and resource hub in the blogging/CMS niche. The top keyword 'ghost blog' attracts daily searches in the dozens with a $5.88 CPC, indicating strong commercial value. The other four keywords—ghost website (5% competition), ghost blogging platform (2% competition), ghost cms news (0% competition) and ghost cms (8% competition)—all sit in the low-competition range, reflecting a niche audience of publishers and developers where Ghost holds clear SERP dominance and low paid-search pressure. The domain shows strong organic visibility, healthy keyword portfolio, competitive SEO performance.

ghost.org competes in the online publishing and creator platform space against established players like WordPress, Medium, Squarespace, and Substack and newer alternatives such as Write.as and Buttondown. Compared with those more established players, ghost.org shows a strong niche positioning—its organic traffic (61,041) and large backlink footprint signal meaningful market presence among publishers and paid creators, leveraging a clear focus on performance, membership monetization, and an open-source core to capture audience segments that value control and direct monetization.

Against competitors in the online publishing and creator platform industry, ghost.org's Domain Authority score of 48 sits on par with the listed rivals, indicating comparable domain credibility but with room to differentiate through content and developer community engagement. By targeting independent publishers and creators with member subscriptions, fast performance, and extensibility, ghost.org has driven organic visibility and word-of-mouth growth, translating into higher organic traffic relative to the other domains in the table and stronger market penetration within its niche.