grammarly.com traffic, backlinks, authority, and more

The site's traffic has grown by 15% year-over-year with over 12,220,726 monthly visits driven primarily by increased demand for AI-assisted writing and editing features, citation and reference tools, and quick grammar and usage lookups that boost both individual productivity and academic workflows. The audience is concentrated in North America (~45.2% of traffic), followed by Asia-Pacific (~39.8%) and Europe (~8.7%), a distribution that underscores strong penetration in primary English-speaking and high-education markets while highlighting significant growth opportunities across APAC for product localization and enterprise partnerships.

The domain grammarly.com was registered on July 1, 2009, through godaddy.com, llc and uses AWS for DNS and security. At 16 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority that strengthen trust signals, backlink profile, and SEO performance, making it well-positioned for continued organic visibility and ranking stability.

The backlink profile for Grammarly shows predominantly medium-authority (DA 40-69) backlinks among the top referring pages (most top links fall in the DA 51–66 range) with strong overall site metrics (site DA reported at 89) and notable placements on technology publications, the Chrome Web Store, Wikipedia, and education resources which act as reputable referral sources. This mix of widespread medium-authority citations combined with high overall domain metrics contributes significantly to Grammarly’s organic visibility by reinforcing topical relevance and trust, boosting its SEO strength and capacity to rank for competitive keywords.

The sampled links display an approximate dofollow-to-nofollow ratio of 80:20, with the majority being dofollow — meaning the dofollow links from higher-tier referring pages (mid-60s DA) effectively pass link equity and support ranking signals. Anchor text is dominated by branded (60%), with naked URLs (20%) and other/generic anchors (20%) (e.g., “Website”), while keyword-rich anchors (0%) are absent; this is largely natural and healthy for a large brand but suggests some opportunity to diversify anchor profiles with targeted keyword-rich anchors for improved topical relevance.

With Grammarly showing an overall excellent profile—reflected in its high authority, page strength, and trust—this indicates strong authority, high-quality backlink profile, and robust trustworthiness that translate into exceptional organic visibility, a significant barrier to entry for smaller rivals, favorable partnership and monetization leverage, and a dominant competitive position in search results.

The domain grammarly.com presents a diversified keyword portfolio focused on writing improvement and AI-assisted editing, capturing both branded and high-volume utility queries which underscores its product-led SEO positioning and audience targeting. The top keyword 'ai checker' attracts daily searches in the tens of thousands with a $0.32 CPC, indicating strong commercial value. The other keywords — email etiquette (volume 1,830,000, competition 3%), the common misspelling grammerly (volume 301,000, competition 1%), plagiarism checker (volume 368,000, competition 31%), and grammarly ai (volume 110,000, competition 4%) — all sit in low-competition ranges, revealing a market where Grammarly holds favorable SERP positions across both branded and transactional intent audiences with limited paid competitive pressure. Overall the domain shows strong organic visibility and a healthy keyword portfolio, reflecting competitive SEO performance and robust topical authority.

grammarly.com is built on a modern frontend stack that mixes React with legacy helper libraries like jQuery, orchestrated via Next.js for server-side rendering and static generation benefits, and bundled with Webpack to optimize asset delivery — a combination that improves runtime performance and developer experience through component-driven architecture and faster builds. On the backend and delivery side the site runs on Amazon EC2 with static assets in Amazon S3 served globally through Amazon CloudFront and fronted by nginx, giving the application strong reliability, scalability and global distribution while offloading heavy static delivery to the CDN for consistent performance worldwide.

The security and DNS layer is anchored by DigiCert SSL certificates and HSTS to enforce HTTPS, with reCAPTCHA for bot mitigation and Okta for identity management, together providing secure authentication, protection against automated abuse and helping ensure content is served securely and quickly across regions (in concert with the CDN for DDoS protection and fast load times). Observability and product tooling include Google Analytics, Google Tag Manager, Mixpanel and Hotjar to inform development, monitoring and UX improvements, and the stack is amenable to enhancements like type safety via TypeScript, efficient data fetching with GraphQL, or modern CSS solutions where present to further strengthen developer productivity and runtime clarity.

grammarly.com competes in the writing assistance and grammar checking space against established players like ProWritingAid, QuillBot, and institutional resources such as Purdue (OWL), and newer alternatives like Scribbr and consumer tools built into Microsoft Editor and Google Docs. Compared to these players, grammarly.com shows stronger broad-market traction — it leads in organic traffic (12.2M) and widespread integrations, positioning it as the mass-market, multi-platform leader with a freemium model and real-time AI-driven corrections that capture everyday writers and enterprise customers alike.

With a Domain Authority score of 89, grammarly.com sits on par with direct competitors in the writing assistance industry, meaning domain credibility is equivalent but Grammarly leverages higher traffic and visibility to dominate SERP real estate. Its focus on consumer and professional user targeting, coupled with browser extensions, document editor integrations, plagiarism checking, and advanced style suggestions, has driven strong organic visibility and market penetration, translating into sustained user growth and high brand recall.