hackerrank.com traffic, backlinks, authority, and more

The site's traffic has declined by 14% year-over-year with over 89,099 monthly visits driven primarily by focused demand for coding assessments, online practice and certification preparation across programming, SQL and data-structures learning resources. Traffic is overwhelmingly concentrated in Asia-Pacific (led by India) at ~82.8%, followed by North America (primarily the US and Canada) at ~10.3%, and Europe at ~4.3%, reflecting a core learner and hiring-market in South Asia with secondary enterprise and certification interest in North America and a modest footprint across European markets.

The domain hackerrank.com was registered on May 30, 2012, through name.com, inc. and uses AWS for DNS and security. At 13 years old, the domain benefits from established credibility, mature online presence, and a proven track record that contribute to accumulated trust signals, stronger domain authority, and ongoing SEO advantages.

The backlink profile for HackerRank is dominated by medium-authority (DA 40-69) sources with a scattering of lower-authority sites (top referring domains in the sample range DA 32–55) and lacks DA 70+ placements; notable referring types include developer resources (GitHub repos), technology publications (HackerNoon), and industry leaders (Crunchbase) that collectively indicate credible topical relevance. This broad base—backed by a Domain Authority around 65–69, ~41,794 referring domains and a Trust Score of 65—contributes to solid organic visibility and overall SEO strength by signaling widespread endorsement and topical authority in the developer/tech niche.

The sample shows a heavy tilt toward nofollow links with an approximate dofollow-to-nofollow ratio of 10:90, meaning most links do not directly pass link equity while the few dofollow signals from medium-authority sources still provide valuable link equity to support ranking. Anchor text is largely branded and URL-based with 60% branded (HackerRank/Hackerrank), 40% naked URLs (hackerrank.com / http://hackerrank.com/), 0% keyword-rich, which is a natural, low-risk profile but could benefit from a small, controlled increase in descriptive keyword anchors to enhance relevance for targeted queries.

HackerRank demonstrates strong authority and highly influential pages with a good level of trust, indicating a solid SEO foundation that supports organic visibility and link acquisition but still leaves room to reach the top echelon of its market, meaning it is competitively positioned in the mid-to-upper tier within its niche.

The domain hackerrank.com captures a focused portfolio of navigation and brand-intent keywords centered on coding assessments and platform access, with high-ranking terms like hackerank (3,600 SV), hackercode (1,900 SV) and product-specific queries such as hackerrank sql (1,600 SV) that signal a technical, developer-focused audience and strong search positioning in the education/tech niche. The top keyword 'hackerank' attracts daily searches in the hundreds with a $4.5 CPC, indicating solid brand recognition. The other keywords—hackercode (1,900 SV, $4.5 CPC, 4% competition), hackerrank sql (1,600 SV, $2.92 CPC, 10% competition), hackrank (880 SV, $4.04 CPC, 3% competition) and hackerrank login (720 SV, $0 CPC, 0% competition)—all sit in low competition territory (0–33%), reflecting niche dominance and efficient organic capture of both branded navigational and product-specific intent within a competitive recruitment/learning market. The domain’s strengths lie in strong organic visibility, healthy keyword portfolio, and competitive SEO performance that efficiently convert branded and technical queries into visits.

hackerrank.com competes in the technical hiring and online coding practice space against established players like CodeChef and CodingBat, and newer alternatives such as ShadeCoder and InterviewCoder. Compared to those established sites, Hackerrank shows stronger sustained traffic patterns (with ~89k organic visits versus lower volumes for many niche competitors), broader market presence through employer-facing products, and has grown by focusing on end-to-end recruitment assessments and a large, varied practice problem library that differentiates it from community-driven or hobbyist platforms.

The site reports a Domain Authority score of 65 which, in the technical hiring and online coding practice industry, sits at parity with direct competitors (the table shows the same DA for peers), indicating comparable backlink strength though traffic and product breadth vary. Hackerrank targets both job-seeking developers and hiring teams with features like company-sponsored challenges, automated assessment tooling, and a vast practice corpus, driving organic visibility and improved market penetration through enterprise integrations and measurable candidate pipelines.