Infogram.com is a web-based data visualization and infographic creation platform in the SaaS and visual communications industry that provides interactive charts, maps and report templates primarily used by marketers, journalists, educators, analysts and businesses to create and publish visual data stories. The site is well known among content creators, media professionals and corporate communications teams and maintains modest mainstream awareness but solid recognition within its target niches, with estimated daily visits in the hundreds.
Score assigned based on the strength of the domain online
Estimated monthly organic traffic from search engines
Total number of links from other websites pointing to this domain
The site's traffic has grown by 2% year-over-year with over 25,378 monthly visits driven primarily by searches and engagement around global demographic and population research, sports streaming interest and community discussions, product review inquiries, and niche download/person-specific queries. Geographically the audience is concentrated in the Asia‑Pacific region (dominated by Indonesia) at approximately 45% of traffic, followed by Latin America (led by Mexico and several South American markets) at about 27%, and North America (primarily the US and Canada) near 15%, a spread that suggests the domain’s content resonates strongly with APAC and LATAM users while offering growth opportunities to better monetize or localize offerings for North American and European audiences.

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The domain infogram.com was registered on February 25, 1996, through amazon registrar, inc. and uses AWS for DNS and security. At 30 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority that contribute to stronger trust signals, higher SEO potential, and clearer recognition by users and search engines.
The backlink profile for Infogram shows predominantly medium-authority (DA 40-69) referrals with several lower-authority (DA <40) links in the top sources and no clear DA 70+ contributors; notable origins are content platforms and blogs such as industry publications, content platforms (Medium, Prezi) and niche project pages that provide respectable topical relevance. This mix of volume and topical relevance supports Infogram’s overall organic visibility, reinforcing its stated Domain Authority and Trust Score by supplying diverse contextual backlinks that help sustain search performance and SEO strength.
The sampled top links exhibit an approximate dofollow-to-nofollow distribution of ~70:30, a distribution that favors equity-passing links and where dofollow links from the medium-authority sources still transfer meaningful link equity to bolster rankings. Anchor text is dominated by branded anchors and naked URLs with a distribution of roughly branded (Infogram) ~55%, naked URLs ~36%, and keyword-rich/CTA (try Infogram) ~9%, which is a largely natural profile that emphasizes brand signals while keeping keyword-rich anchors low enough to avoid over-optimization concerns.
Top Ranking Keywords
The domain infogram.com demonstrates a tightly focused keyword portfolio centered on global race and demographic queries, with multiple #1 rankings and high interest keywords (e.g., 3,600, 1,900, 1,000 search volumes) that position it as an authoritative informational resource in the demographics/data visualization niche. The top keyword 'population of races in world' attracts daily searches in the hundreds with a $0 CPC, indicating moderate market presence. The other four keywords (all ranking position 1 with search volumes of 3,600, 1,900, 1,000, and 1,000 and competition 0%) show uniformly low competition, signaling a niche with clear topical dominance and limited commercial bidding pressure from advertisers. The domain's strengths include strong organic visibility, healthy keyword portfolio, and competitive SEO performance.
infogram.com competes in the data visualization and infographic software space against established players like columnfivemedia.com and buckhead.com, and newer alternatives such as kyleads.com and britthawthorne.com. Compared with those more established content and creative agencies, infogram.com shows a mid-tier traffic profile (about 25k organic visits) and leverages a clear niche in interactive, embeddable charts and infographic templates, which drives referral and publisher usage rather than broad consumer reach.
The domain holds a Domain Authority score of 55 within the data visualization/creative content industry, which is on par with the listed competitors and indicates parity in raw SEO trust despite variation in organic traffic. By targeting journalists, marketers, and educators with easy-to-use interactive visuals, embeddability, and template-driven workflows, infogram.com has achieved strong organic visibility and niche market penetration, translating into steady publisher adoption and word-of-mouth growth.
Everything you need to know about infogram.com.
What is infogram.com's primary business model?
Infogram operates a software-as-a-service (SaaS) business model, offering an online platform for creating charts, infographics, maps and interactive reports. It monetizes through tiered subscription plans for individuals, teams and enterprises that unlock advanced features, templates, data integrations and collaboration tools, while also supporting free accounts with limited functionality.
Is infogram.com considered a market leader, a challenger, or a niche player?
Infogram is best characterized as a challenger in the online data-visualization and infographic creation space. It holds significant recognition and a solid user base, but competes alongside larger or broader tools and platforms rather than being the dominant market leader.
What makes infogram.com unique compared to its competitors?
Infogram's strengths include a strong focus on ease-of-use with drag-and-drop design, a wide library of templates and prebuilt chart types, and capabilities for interactive, embeddable visuals that update from live data sources. Its emphasis on quick publishing, web-native interactivity and integrations with common data sources differentiates it from more design-centric or analytics-heavy rivals.
What are the most recent major updates or strategic shifts seen on infogram.com?
Since its acquisition by Prezi and in recent product cycles, Infogram has emphasized tighter integrations, collaboration features for teams, and expanded template and chart offerings to serve marketing, editorial and enterprise workflows. If specific release details are not publicly listed, the platform’s general strategic direction reflects continued refinement of templates and interactivity, deeper data integrations (spreadsheets and APIs), and improved sharing and embedding for web and presentation contexts.