koyfin.com traffic, backlinks, authority, and more

The site's traffic has declined by 23% year-over-year with over 92,238 monthly visits driven primarily by dividend- and earnings-focused search interest across major energy, consumer, telecom, pharmaceutical and tech companies. Traffic is overwhelmingly North American with North America ~73.5%, followed by a significant European presence at ~15.7%, and a smaller but growing Asia-Pacific share of ~7.0%, a mix that aligns with Koyfin’s US-centric institutional and retail finance audience while highlighting opportunities to expand services and content for European and APAC investors.

The domain koyfin.com was registered on February 18, 2016, through godaddy.com, llc and uses AWS for DNS and security. At 10 years old, the domain demonstrates established credibility, mature online presence, and accumulated authority, signaling strong trust signals, improved SEO benefits, and a proven track record that supports search visibility and user confidence.

Koyfin’s backlink profile is dominated by low-to-medium authority referrers rather than elite publishers, with most top links coming from sites scoring in the DA below 40 to DA 40-69 range and no clear DA 70+ presences among the sampled sources; the top links are primarily from newsletters, finance blogs, and community comment pages rather than major industry leaders or large technology publications. This mix yields modest domain strengthening — the breadth of referring domains (3,414) and high total backlinks support visibility, but the prevalence of lower-DA links limits big gains in organic rankings compared with having more high-authority endorsements, so the profile contributes steady but not dominant SEO strength.

In the sample top-10 links the dofollow-to-nofollow split is evenly distributed at approximately 50:50, a balanced distribution that means dofollow links from the better-scoring referrers can still pass meaningful link equity while nofollow links contribute referral traffic and signaling. Anchor text is heavily branded or naked with about 70% naked URLs (koyfin.com), 30% branded anchors (Koyfin), 0% keyword-rich, and 0% other, which is natural and safe from over-optimization but indicates an opportunity to gain more descriptive keyword-rich anchors for topical relevance.

Koyfin exhibits a strong page authority that supports visibility for key content but overall moderate authority and moderate trust, suggesting it is competitively positioned in niche topical searches yet needs focused backlink and trust-building efforts to scale broader domain-level rankings and outcompete higher-authority financial platforms.

The domain koyfin.com has a concentrated keyword portfolio focused on dividend and stock-specific queries, targeting retail and institutional investors with high-ranking results across themes like dividends, dividend history, and stock-specific dividend searches, showing a clear SEO positioning in financial content and investor education. The top keyword 'xom stock dividend' attracts daily searches in the hundreds with a $0.54 CPC, indicating strong commercial value. The other keywords—costco dividend (3,600 SV, 1% competition), dividends for ford (9,900 SV, 2% competition), at&t stock dividend (2,900 SV, 1% competition), and xom dividend history (1,900 SV, 4% competition)—all sit at low competition levels, signaling that koyfin.com is capturing intent-driven, high-volume queries within a niche investor audience and benefiting from under-contested SERPs. The domain demonstrates strong organic visibility, healthy keyword portfolio, and competitive SEO performance in the dividend/investor research vertical.

koyfin.com competes in the financial data, market intelligence, and investment research space against established players like Bloomberg, Refinitiv (LSEG), FactSet, and S&P Capital IQ, and newer alternatives such as TradingView, Tikr, and AlphaSense. Compared to the entrenched incumbents, koyfin shows moderate organic traction (about 92k monthly visits) and a focused market presence driven by affordable, user-friendly analytics and customizable visualizations, carving a niche among active retail and buy-side users while still lagging the sheer brand reach and traffic of top publishers.

With a Domain Authority score of 46, koyfin sits on par with the peer set shown (all listed competitors report a DA of 46) within the financial information industry, indicating competitive SEO footing but still below legacy brands with much larger ecosystems. By targeting both retail and institutional investors with features like interactive charting, screens, and API access, koyfin’s specialized analytics, modern UX, and developer-friendly tooling have driven organic visibility and word-of-mouth growth, aiding steady market penetration despite stronger traffic leaders.