maze.co traffic, backlinks, authority, and more

The site's traffic has grown by 20% year-over-year with over 39,590 monthly visits driven primarily by expertise and content around usability and user research, product discovery and design frameworks, and practical UX tools and methodologies. Geographically the audience is concentrated in North America (≈41.3%), Asia‑Pacific (≈31.7%), and Europe (≈17.0%), reflecting a strong foothold in the US market with significant expansion across APAC and solid adoption in European product and design teams — signaling clear market alignment with enterprise and product-led companies prioritizing user‑centred design.

The domain maze.co was registered on July 20, 2010, through gandi sas and uses AWS for DNS and security. At 15 years old, the domain benefits from established credibility, mature online presence, and accumulated authority, signaling strong domain authority, trust signals, and SEO advantages from longevity.

The backlink profile for Maze shows a predominance of medium-authority (DA 40-69) referring domains with examples around DA 59 and DA 42, drawing from technology publications, design/UX publications, and other notable industry leaders and platforms (e.g., Medium and UX-focused sites), indicating a mix of respectable but not top-tier authoritative sources. This breadth of referring domains and high total backlinks contributes positively to Maze’s organic visibility by providing topical relevance and referral traffic, strengthening its overall SEO strength and domain credibility despite limited ultra-high-authority links.

The top-link sample yields an approximate 20:80 dofollow-to-nofollow ratio (2 dofollow vs 8 nofollow), a skewed distribution where the fewer dofollow links from the higher-DA sources are the primary carriers of link equity—these dofollow placements therefore disproportionately influence ranking signals. Anchor text is split roughly 50% naked URLs, 30% branded, and 20% keyword-rich anchors, a fairly natural mix but one that may benefit from a modest increase in contextual keyword-rich and branded anchors to diversify signals and reduce overreliance on naked URLs.

Maze demonstrates a good page-level strength that enables certain high-quality pages to compete well in search, but its overall profile reflects moderate authority and moderate trust, indicating solid growth potential yet a need to bolster site-wide, high-quality backlinks and trust signals to move into strong authority territory and improve its competitive mid-to-enterprise positioning.

The domain maze.co presents a focused portfolio centered on UX research, user testing, and new product development, ranking first for high-value thematic terms and signaling authoritative positioning within product and UX audiences. The top keyword 'ux research' attracts daily searches in the hundreds with a $3.27 CPC, indicating strong commercial value. The other keywords — new product development (4,400 SV, $5.87 CPC, 18% competition), new product development process (1,900 SV, $3.39 CPC, 20% competition), maze user testing (390 SV, $5.07 CPC, 38% competition) and maze testing (320 SV, $4.70 CPC, 15% competition) — are largely low-competition targets with one moderately competitive branded term, showing a mix of high-volume category leadership and niche branded intent that suits product teams and UX practitioners. Overall the domain demonstrates strong organic visibility and a healthy keyword portfolio.

maze.co competes in the user research and usability testing space against established players like UserTesting and UserInterviews and newer alternatives such as UXtweak and Lyssna. Compared with the larger incumbents it shows a mid-range traffic footprint (39,590 organic visits) and a clear niche focus on fast, product-team-friendly testing workflows that has driven growth through self-serve testing workflows and developer/designer integrations rather than broad enterprise sales.

With a Domain Authority score of 46, maze.co sits on par with its direct competitors in the user research and usability testing industry (all listed rivals report similar DA), meaning SEO authority is competitive but not a differentiator. The site targets product teams and designers with rapid unmoderated testing, prototype integrations, and a self-serve pricing model, which has translated into strong word-of-mouth growth and improved organic visibility that helps it punch above its DA in market penetration.