maze.co traffic, backlinks, authority, and more

The site's traffic has declined by 26% year-over-year with over 33,305 monthly visits driven primarily by interest in user experience and product development topics—covering login and onboarding behavior, research and testing methodologies, interface and persona-driven design, and agile product workflows. Geographically the audience is concentrated in North America (~44% share, led by the US), followed by Asia‑Pacific (~32%) and Europe (~16%), signaling a strong foothold in core English‑speaking and fast‑growing APAC markets that align with the domain's focus on UX and product teams.

The domain maze.co was registered on July 20, 2010, through gandi sas and uses AWS for DNS and security. At 15 years old, the domain signals established credibility, a mature online presence, and accumulated authority, providing strong trust signals and SEO benefits from longevity and a proven track record.

Maze’s backlink profile is dominated by medium-authority (DA 40-69) referring domains with few if any DA 70+ links, and the top sources are largely technology publications, developer resources, and niche industry leaders such as individual UX blogs, Medium posts, and Smashing Magazine rather than broad, high-authority outlets. This distribution provides solid topical relevance and incremental authority that supports organic visibility, but the absence of many high-authority placements limits the ceiling of SEO strength and large-scale ranking lifts.

The sample shows a dofollow-to-nofollow ratio of approximately 30:70, a skewed distribution where the fewer dofollow links (mostly from medium-authority sites) provide the primary link equity while the larger nofollow volume supports referral traffic and brand mentions. Anchor text is concentrated in branded and URL forms — approximately 50% naked URLs (maze.co), 40% branded (Maze / Maze variants) and 10% keyword-rich or descriptive anchors, which is a generally natural profile but indicates an opportunity to earn more varied keyword-rich anchors from authoritative sites to strengthen topical relevance.

Maze exhibits moderate authority and trust alongside a good page-level strength, suggesting it has solid on‑page/content performance and can compete effectively in mid‑market segments but will need targeted link‑building, stronger trust signals, and domain‑level optimization to move into higher tiers and outcompete top‑authority rivals.

The domain maze.co has a concentrated keyword portfolio centered on customer research, product development, and usability testing—featuring high-volume informational terms like methods+of+customer+research (12,100 SV), commercial intent queries such as new product development (4,400 SV, $5.87 CPC, 18% competition), and branded/navigation queries like maze login (2,400 SV) that together position the site as an authority for UX researchers and product teams. The top keyword 'methods+of+customer+research' attracts daily searches in the hundreds with a $1.95 CPC, indicating moderate market presence. The other keywords—new product development (18% competition, low), maze login (33% competition, low), maze user testing (38% competition, moderate), and maze testing (11% competition, low)—show mostly low competition with one moderate outlier, revealing a defensible niche focus on research and testing where the brand captures both navigational and purchase-intent audiences. Overall the domain exhibits strong organic visibility and a healthy keyword portfolio that supports targeted UX/product conversions.

maze.co is built on a modern frontend mix that leverages React, legacy Angular JS, and jQuery for interactive behavior along with Styled Components for component-scoped styling, which together improve developer productivity and enable a modular UI that supports fast iteration and better performance and developer experience. The backend and delivery layer relies on infrastructure like Amazon CloudFront, Amazon S3, nginx, and Cloudflare DNS, providing a CDN-backed asset delivery and robust server fronting that drive global distribution, high reliability, and horizontal scalability for static and proxied content.

The security and DNS layer uses certificates and policies such as LetsEncrypt, DigiCert SSL, HSTS, and DMARC to ensure secure HTTPS connections, help prevent protocol downgrade, reduce email-based abuse, and support resilient DNS management that contributes to DDoS protection and fast load times across regions. Analytics and tooling like Google Analytics, Segment, Hotjar, and Hubspot add instrumentation for product analytics, session insights, user feedback, and marketing automation, enhancing monitoring, conversion tracking, and the overall user experience.

maze.co competes in the user research and usability testing space against established players like UserTesting and UserInterviews, and newer alternatives such as UXtweak and Lyssna. Compared to the more established players, maze.co sits in the middle of the traffic pack (33,305 monthly organic visits versus UserInterviews at 66,839 and UserTesting at 55,635) with an increasingly visible product-led footprint and a focused niche around rapid, prototype-integrated testing that, combined with comparable backlink profiles, has driven targeted organic growth.

The domain holds a Domain Authority score of 45 in the user research/usability testing industry, which matches peers in the table rather than providing a competitive edge. maze.co targets product teams and designers with self-serve, prototype-integrated testing, analytics and quick test setup capabilities, a combination that has delivered strong product-led growth and improved organic visibility, translating to mid-tier market penetration against higher-traffic incumbents.