metabase.com traffic, backlinks, authority, and more

The site's traffic has grown by 14% year-over-year with over 27,026 monthly visits driven primarily by strong interest in analytics and business intelligence fundamentals, including data transformation and ETL topics, SQL and query parameterization, dataset and column-level modeling, and metadata and metric management. Traffic is concentrated in Asia-Pacific (led by India at 27.8%), North America (led by the United States at 21.5%), and Latin America (led by Brazil at 7.8%), reflecting the domain's appeal across major engineering and analytics markets and underscoring opportunities to tailor product messaging and regional go-to-market efforts.

The domain metabase.com was registered on March 15, 1996, through safenames ltd and uses AWS for DNS and security. At 29 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority that can translate into stronger trust signals and SEO advantages.

The backlink profile for Metabase shows predominantly medium-authority (DA 40-69) links with a few lower-authority sources and no clear DA 70+ giants in the sample, drawing from developer resources (GitHub), technology publications, and smaller industry leaders—notable sources include GitHub (DA 61) and Expa (DA 57). This mix of domain authorities provides topical relevance and steady trust signals that contribute to Metabase’s organic search performance by improving visibility for product-related queries and reinforcing overall SEO strength through broad referring-domain diversity.

The sample backlink set shows an approximate 40:60 dofollow:nofollow ratio (4 dofollow vs. 6 nofollow), a distribution that is healthy and realistic for natural link profiles, with the dofollow links from mid-authority sources able to pass meaningful link equity. Anchor text is skewed toward branded anchors—50% branded, 30% naked URLs, 0% keyword-rich, and 20% other/generic anchors, a distribution that appears natural and safe (though adding a small percentage of contextual keyword-rich anchors could further enhance topical relevance).

Metabase shows good overall authority supported by solid page-level strength while moderate trust signals indicate reliability but room to grow, meaning the brand is well-positioned to compete in the mid-market and attract valuable linking opportunities yet will need targeted trust and high-quality backlink improvements to break into top-tier competitive standings.

The domain metabase.com presents a concentrated keyword portfolio dominated by product and brand-related queries with high intent—ranking #1 for variations such as metabse (720 SV), metabasic (8,100 SV), metadatabase (1,300 SV), metabase login (390 SV) and metabase pricing (320 SV), showing a mix of navigational, informational, and commercial themes that position the site strongly within its BI/tooling niche. The top keyword 'metabse' attracts daily searches in the dozens with a $5.23 CPC, indicating solid brand recognition. The other four keywords show low to very low competition (19%, 9%, 0%, 8%) with heavy informational and commercial intent—this competitive profile reveals a niche market with accessible SERP opportunities for product-led conversion and strong category relevance. Overall the domain demonstrates healthy keyword portfolio and strong organic visibility with clear commercial signals and low competitive barriers.

metabase.com competes in the business intelligence and analytics space against established players like Domo, Sigma Computing, InetSoft and newer alternatives such as Embeddable and other lighter open-source or embedded analytics offerings. Compared to the largest incumbents, Metabase positions itself as a more accessible, developer- and analyst-friendly, open-source/no‑code hybrid—its mid-level organic traffic (27,026) and parity in backlink footprint suggest a growing market presence driven by a niche focus on easy self-hosting and rapid setup versus the broader enterprise feature sets of Domo and Sigma.

With a Domain Authority score of 50, metabase.com sits on equal footing with competitors in the business intelligence industry, implying SEO competitiveness but indicating that gains will depend more on content, product-led growth, and community engagement than raw authority differences. Metabase targets developers, analysts, and small-to-mid businesses with open-source accessibility, simple self-hosting, and no-code visualization capabilities, and those key differentiators have delivered strong word-of-mouth growth and improved organic visibility that supports continued market penetration.