myfitnesspal.com traffic, backlinks, authority, and more

The site's traffic has declined by 15% year-over-year with over 502,737 monthly visits driven primarily by searches and engagement around calorie and macronutrient calculators, BMR and maintenance estimators, free calorie-tracking tools and diet/restaurant health queries that indicate strong interest in self-service nutritional utilities and quick health answers. Geographically the audience is concentrated in North America (~57.2% combining the US and Canada), followed by Europe (~24%) and the Asia‑Pacific region (~13%), reflecting a core US/Canada market with sizable UK/Western European penetration and growing APAC demand that aligns with the domain’s consumer nutrition focus and suggests prioritizing localized features and partnerships in these markets.

The domain myfitnesspal.com was registered on November 16, 2004, through markmonitor, inc. and uses Cloudflare for DNS and security. At 21 years old, the domain signals established credibility, a mature online presence, and a proven track record that contribute to accumulated authority and stronger trust signals for SEO and user recognition.

The backlink profile for MyFitnessPal is dominated by medium-authority (40-69) referring domains in the sample, with the site's overall metrics (Domain Authority reported in the dataset and a Trust Score of 65) supporting a strong mid-tier link foundation and no clear DA 70+ domains among the top sources listed; the links largely come from blogs, food and health publications, and other community sites rather than major industry leaders or flagship technology publications. This breadth of mid-level, relevant referring domains supports MyFitnessPal’s organic visibility by providing topical relevance and steady link equity, contributing to robust overall SEO strength and resilience in organic search performance.

In the provided top-link sample the dofollow-to-nofollow split is 7 dofollow to 3 nofollow, an approximately 70:30 distribution that indicates most links pass link equity, and the presence of dofollow links from higher DA items within the medium range helps funnel meaningful authority into the site. Anchor text shows a mix with 40% naked URLs, 30% keyword-rich or descriptive anchors (including combos with the brand), 20% branded anchors (“MyFitnessPal”), and 10% other (personal names), a distribution that appears natural and relatively healthy—branded and naked anchors dominate while keyword-rich anchors are present but not overly concentrated, though continued monitoring is advised to avoid over-optimization.

MyFitnessPal shows strong authority supported by high-performing pages yet only moderate trust, indicating it enjoys a competitive advantage in organic visibility and topical dominance but should prioritize trust-building (e.g., improved backlink quality, security signals, and transparent content) to solidify monetization and partnership leverage.

The domain myfitnesspal.com has a concentrated keyword portfolio centered on account access, branded discovery, and nutrition tools—high-volume branded head terms like 27,100 for the main brand query and service-level queries sit alongside functional intent terms (login, calorie counting, macros), reflecting a user-focused SEO positioning with clear product and retention themes. The top keyword 'myfitnesspal myfitnesspal' attracts daily searches in the hundreds with a $1.8 CPC, indicating solid brand recognition. The other four keywords — log into my fitness pal (18,100, $7.55, competition 0%), calorie counter app myfitnesspal (18,100, $1.4, competition 0%), macro calculator (90,500, $0.43, competition 34%), and myfitnesspal login (14,800, $7.55, competition 0%) — show predominantly low competition for transactional and navigational intent and one moderate-competition non-branded informational term, revealing strong dominance in account/utility queries and room to expand content for broader informational search. Overall the domain demonstrates strong organic visibility and a healthy keyword portfolio with competitive SEO performance.

myfitnesspal.com competes in the digital nutrition, calorie tracking and personal health app space against established players like Cronometer, MyPlate (USDA), Lose It!, Noom, and WeightWatchers, and newer alternatives such as MacrosInc and CleanEatzKitchen. Compared with these established players, myfitnesspal.com shows a stronger organic traffic footprint (502,737) and broader market presence, leveraging a massive food database, broad app integrations and social features that act as its core differentiators enabling sustained user acquisition beyond paid channels.

With a Domain Authority score of 65, myfitnesspal.com sits on par with direct competitors in the nutrition and calorie-tracking industry (many peers also register DA 65), but it outperforms most in organic reach—giving it a clear advantage for search-driven discovery. By targeting a wide consumer base with features like comprehensive food logging, barcode scanning, community features and third-party integrations, myfitnesspal.com has driven strong word-of-mouth growth, improved organic visibility, and deeper market penetration.