noom.com traffic, backlinks, authority, and more

The site's traffic has grown by 32% year-over-year with over 362,784 monthly visits driven primarily by a mix of nutritional and recipe-driven diet interest, weight-loss strategy queries, medication and side-effect research, and granular calorie-counting content. Geographic reach is heavily concentrated in North America (primarily the US and Canada at 82.8% combined), followed by Europe (led by the UK at 7.1%) and an Asia‑Pacific cohort (Australia, India and nearby markets totaling about 5.7%), underscoring a strong focus on Western markets where digital health and diet services are most commercially active.

The domain noom.com was registered on December 3, 1997, through godaddy.com, llc and uses Cloudflare for DNS and security. At 28 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority that bolster trust signals and provide lasting SEO advantages.

The backlink profile for Noom shows a predominance of DA 40-69 (medium-authority) links with several lower-authority placements and no clear presence of DA 70+ domains; notable sources in the sample are niche blogs, a podcast and a Medium post rather than major technology publications or obvious industry leaders, so the overall link quality is solid but skewed toward mid- and lower-tier sites. This mix helps Noom maintain steady topical relevance and referral traffic, contributing to its SEO strength by supporting its Domain Authority and Trust signals through a large number of referring domains and total backlinks.

From the top-backlink sample there are 7 dofollow and 3 nofollow links, an approximately 70:30 distribution, meaning a healthy proportion of links pass equity and the dofollow links from mid-authority domains still contribute meaningful link equity. Anchor text is dominated by naked URLs and branded references with roughly 60% naked URLs, 40% branded, and 0% keyword-rich/other, which is a natural, low-risk profile for Noom but could benefit from some diversified, relevant keyword-rich anchors for improved topical relevance.

With Noom showing a solid overall authority and higher page-level strength alongside a good trust signal, these combined metrics indicate a strong authority profile, good trustworthiness, and high-quality backlink profile that support competitive mid-market positioning while highlighting that targeted content depth and authoritative link acquisition are needed to reach top-tier dominance.

The domain noom.com offers a mixed keyword portfolio that combines strong brand-driven queries with adjacent content themes (nutrition/recipes and GLP-1 interest), showing both high-volume informational terms and concentrated commercial intent across its SERP footprint. The top keyword 'noom login' attracts daily searches in the hundreds with a $5.09 CPC, indicating solid brand recognition. The other keywords reveal divergent competition dynamics: high-volume recipe queries like "pink salt recipe" (90,500 SV, 92% competition) and "pink salt trick recipe" (110,000 SV, 0% competition) point to broad informational interest and topical dilution, while branded/health intent terms like "noom glp1" (1,900 SV, $11.71 CPC, 100% competition) and the brand variant "noom's" (1,900 SV, 0% competition) highlight both fierce commercial bidding and low-competition brand anchors, revealing a market positioned between consumer awareness and opportunistic content overlap. Overall, the domain demonstrates healthy keyword portfolio and competitive SEO performance with clear strengths in brand queries and paid intent capture.

noom.com competes in the digital weight management and behavior change space against established players like weightwatchers.com and cleaneatzkitchen.com, and newer alternatives such as ro.co and faynutrition.com. Compared with the larger traffic footprints of ro.co (1.3M) and weightwatchers.com (957K), noom's mid-tier organic traffic (362K) and broad backlink profile have supported a positioning focused on a tech-driven, psychology-first niche that differentiates it from meal-focused or telehealth-first competitors.

With a Domain Authority score of 54, noom.com sits on par with key competitors in the digital weight management industry since peers in the table report the same DA, meaning search visibility gains rely more on content, backlinks, and user engagement than raw domain authority gaps. By targeting users seeking sustainable behavior change through behavioral psychology-led coaching and personalized plans, Noom has driven organic visibility and strong word-of-mouth growth, enabling steady market penetration despite larger competitors' higher immediate traffic volumes.