onelogin.com traffic, backlinks, authority, and more

The site's traffic has grown by 3% year-over-year with over 145,939 monthly visits driven primarily by increased interest in identity and access management, single sign-on and authentication workflows, institutional and application-specific login portals, and mobile authenticator adoption. The audience is concentrated in Asia-Pacific (led by India, ~47.7%), North America (primarily the US, ~34.1%), and Europe (led by France, ~2.7%), reflecting a strong enterprise and education-focused footprint in APAC and the US with smaller but strategic presence in European markets.

The domain onelogin.com was registered on September 17, 2005, through godaddy.com, llc and uses NS1 for DNS and security. At 20 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority, which together signal strong trust signals and SEO advantages such as higher domain authority, historical backlinks, and greater user trust.

OneLogin's backlink profile shows a predominance of medium-authority (DA 40-69) sources with a few lower-authority placements, including notable links from Medium (DA 66) and developer resources like Stack Overflow (DA 51), while several cited placements are on lower-DA sites (DA ~20-30) rather than DA 70+ publishers or major industry leaders. This distribution, combined with a large footprint of referring domains (12,245) and a solid Trust Score, contributes positively to OneLogin's organic search performance by providing topical relevance and broad link signals that bolster overall SEO strength and domain credibility.

The sampled top links show a dofollow-to-nofollow distribution of approximately 20:80 (2 dofollow vs 8 nofollow), a nofollow-heavy profile where the limited dofollow links—especially if from higher-DA sources—would be the primary carriers of link equity. Anchor text is dominated by branded (70%) anchors ("OneLogin"), with naked URLs (30%) (e.g., "onelogin.com", "http://onelogin.com/"), keyword-rich (0%), and other types (0%), which is generally a natural, brand-focused mix but could benefit from a modest increase in varied, contextual keyword-rich anchors to diversify signals.

OneLogin shows good authority, respectable page-level strength, and good trust, indicating a solid SEO foundation and backlink profile that supports visibility but still requires targeted high-quality link acquisition, deeper topical content, and reinforced trust signals to close the gap with enterprise leaders and secure a competitive mid-to-upper market positioning.

The domain onelogin.com has a focused keyword portfolio centered on branded access terms and identity security, combining high-volume category intent like 18,100 searches for multi-factor authentication with several branded navigational queries and generally low competition that positions it as a category authority. The top keyword 'onelogin inc.' attracts daily searches in the hundreds with a $1.59 CPC, indicating solid brand recognition. The other four keywords — onelogin portal (1,900 SV, $2.39 CPC, 1% competition), multi factor authentication (18,100 SV, $2.28 CPC, 32% competition), onelogin sign in (1,600 SV, $3.93 CPC, 1% competition), and onelogin login (1,600 SV, $0.82 CPC, 2% competition) — show low competitive pressure overall, with the high informational volume for MFA revealing strong topical relevance to IT/security audiences while branded navigational terms signal efficient capture of user intent. The domain exhibits strong organic visibility with a healthy mix of branded and category keywords, low competition, and commercially viable CPCs.

onelogin.com competes in the identity and access management (IAM) space against established players like Auth0, Ping Identity, and Okta, and newer alternatives such as Frontegg and Descope. Compared with those established players, onelogin.com shows parity in authority but stronger real-world traffic patterns (145,939 organic visits versus Auth0's 145,804 and Ping Identity's 53,924), reflecting a solid market presence focused on enterprise SSO and compliance integrations that has enabled growth in enterprise accounts and partner channels.

With a Domain Authority score of 58, onelogin.com sits on equal footing with its primary competitors in the identity and access management industry, indicating similar backlink trust and SEO potential across this competitive set. By targeting enterprise IT and security teams with SSO, adaptive MFA, directory integrations, and developer APIs as key differentiators, onelogin.com has driven strong organic visibility and market penetration, translating into higher organic traffic relative to newer entrants and sustained enterprise adoption.