plotly.com traffic, backlinks, authority, and more

The site's traffic has declined by 30% year-over-year with over 62,962 monthly visits driven primarily by developer and analyst interest in interactive data visualization components, embeddable charting libraries and UI grid integrations, advanced plotting examples and gallery content, and technical troubleshooting and error-handling topics. Traffic is concentrated in North America (led by the US at 39.1%), Asia (notably India at 11.0%), and Europe (Germany at 8.0%), reflecting strong demand in developer-heavy markets and enterprise analytics hubs that align with the domain’s focus on programmatic charting and visualization solutions.

The domain plotly.com was registered on January 11, 2011, through namecheap inc and uses Google Cloud for DNS and security. At 15 years old, the domain benefits from established credibility, accumulated authority, proven track record, and a mature online presence, which translate into stronger trust signals, long-term SEO advantages, and greater visibility with users and search engines.

The backlink profile shows a mix of mostly lower-domain sources in the sampled top links (individual link DAs range from 13–22), while Plotly’s overall site metrics sit in the medium-authority range with a Domain Authority of ~49–53 and a Trust Score of 49; there are few, if any, true DA 70+ sources in the top list, and notable source types include developer resources, technology publications, and industry communities rather than major mainstream outlets. This spread of links from niche technical blogs and community sites still contributes meaningful topical relevance and referral traffic, bolstering Plotly’s organic visibility and providing steady SEO strength through contextually relevant citations and content-driven backlinks.

The sample shows a dofollow-to-nofollow distribution of approximately 70:30, indicating a healthy skew toward link equity-passing links where the dofollow links from higher relative sources in the set help transfer authority and benefit organic rankings. Anchor text is dominated by branded mentions and naked URLs—about 60% branded (e.g., "Plotly", "Plotly’s", "Plotly website"), 40% naked URLs (e.g., "plotly.com", "http://plotly.com"), and 0% keyword-rich anchors—this distribution appears natural for a software brand but could benefit from some cautious diversification with more descriptive keyword-rich anchors for targeted pages.

Plotly shows a good page-level authority paired with moderate domain authority and moderate trust, indicating its content pages can perform well for niche and long-tail queries but the brand may struggle to win highly competitive head keywords without investing in a high-quality backlink profile and stronger trust signals to shift its competitive but not dominant positioning.

The domain plotly.com shows a concentrated portfolio of developer- and data-visualization-focused keywords (searches centered on ploty, plotly dash, plotly python, plotly js, python dash) that position it as a specialized, product-led resource with high visibility in technical query intent. The top keyword 'ploty' attracts daily searches in the hundreds with a $3.36 CPC, indicating solid brand recognition. The other four keywords—plotly dash (2,400 monthly, $3.33 CPC, competition 6%), plotly python (1,600, $2.74, 2%), plotly js (1,000, $2, 6%), and python dash (1,000, $1.87, 3%)—are all low-competition terms that target developers and data scientists and reveal a niche, technically focused market with defensible organic rankings. The domain's strengths include strong organic visibility and a healthy keyword portfolio that together indicate competitive SEO performance.

plotly.com competes in the interactive data visualization and analytics tools space against established players like Matplotlib, Python Graph Gallery, and R Graph Gallery, and newer alternatives such as Sthda. Compared to more established libraries like Matplotlib, Plotly shows a strong product-market fit with mid-to-high traffic (62,962 monthly organic visits) that sits below Matplotlib’s broader reach (133,744) but well above niche sites (Python Graph Gallery: 3,288; R Graph Gallery: 25,752; Sthda: 16,057), reflecting a positioning that blends developer adoption with analyst-friendly interactive capabilities as its primary growth niche.

The domain’s Domain Authority score of 49 places plotly.com on par with competitors in the data visualization and analytics industry, indicating similar link equity and SEO potential across the category. By targeting both code-first users and business analysts with interactive, embeddable charts, cross-language support, and user-friendly dashboards, Plotly has driven strong organic visibility and market penetration that translate into sustained referral traffic and community-driven growth.