preset.io traffic, backlinks, authority, and more

The site's traffic has declined by 40% year-over-year with over 3,199 monthly visits driven primarily by interest in analytics and BI ecosystems — notably content around analytics platforms, time-series analysis and forecasting, data modeling approaches, and SQL-based query tools. The audience is concentrated in Asia-Pacific (about 53.0%), North America (about 35.2%), and Europe (about 9.5%), reflecting strong product-market fit and topical relevance in APAC (led by India) and solid adoption in North American markets, while European share remains modest for a globally positioned analytics domain.

The domain preset.io was registered on May 23, 2016, through gandi sas and uses AWS for DNS and security. At 10 years old, the domain demonstrates established credibility, mature online presence, and a proven track record, which translate into stronger trust signals, accumulated authority and SEO benefits that support better rankings and user confidence.

Preset has a backlink profile dominated by mid-to-low authority referrals: several links sit in the DA 40-69 range (e.g., Apache Druid at DA 58, Medium posts around DA 53, Superset at DA 45) with many others below DA 40, and no evident DA 70+ sources; notable sources are primarily technology publications, developer resources, and community industry leaders (Apache Druid, Medium, Superset, Hacker News, GitHub). This mix—plus a large volume of links (32,732) and 1,560 referring domains—provides respectable topical relevance and referral traffic that contributes to Preset’s organic visibility and gives a moderate boost to its overall SEO strength despite the absence of top-tier authority signals.

From the top-10 sample there are 3 dofollow and 7 nofollow links, an approximate 30:70 dofollow:nofollow split, indicating a heavier nofollow presence but with crucial dofollow links coming from mid-authority sources that still pass meaningful link equity. Anchor text is varied: roughly 50% branded (Preset / Preset.io / Preset, Inc), 30% naked URLs (http://preset.io / preset.io), 10% keyword-rich (Superset), and 10% other (generic phrases like “Memory Leak”); this distribution looks relatively natural with strong brand emphasis but could benefit from a modest increase in relevant keyword-rich anchors from higher-authority domains.

Preset shows a moderate authority and moderate trust baseline paired with strong page authority, indicating the site has individual pages that perform well in search but needs to strengthen domain-level signals and backlink quality to avoid being vulnerable against high-authority competitors and to capitalize on a clear opportunity to improve backlink quality and trust signals for stronger, more sustainable SEO performance.

The domain preset.io shows a concentrated keyword portfolio focused on Apache Superset-related queries, brand terms, and developer/BI product needs (like embedded dashboards), indicating a niche technical audience and product-led SEO positioning. The top keyword 'apache superset quick total' attracts daily searches in the dozens with a $0 CPC, indicating moderate market presence. The other keywords—'omni alternativeto superset apache' (0% competition, low), 'preset.io' (67% competition, high), 'preset company' (33% competition, low), and 'embedded dashboards' (44% competition, moderate)—reveal a mix of low-competition informational queries and a highly contested branded term, suggesting authoritative product relevance but selective commercial targeting. The domain's strengths include strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

preset.io is built on a modern frontend stack that combines React for component-driven UI with legacy jQuery utilities, Styled Components for scoped, component-level styling, and Font Awesome for consistent iconography, yielding a developer-friendly workflow and improved runtime performance and developer experience. This approach enables fast client-side rendering with the option of server-side rendering patterns for optimal SEO where needed while keeping styling encapsulated and icons lightweight.

The backend and delivery layer uses Amazon EC2 for core hosting with Amazon CloudFront as a global CDN and edge cache, fronted by nginx for efficient request handling and optionally complemented by Netlify for automated deployments and serverless function workflows, collectively improving reliability, scalability, and global distribution. Security and DNS are enforced with LetsEncrypt TLS certificates, HSTS to mandate HTTPS, reCAPTCHA for bot mitigation, and DNSSEC for authenticated DNS, providing DDoS protection, strong DNS integrity, and fast load times across regions. The stack is instrumented with analytics and ops tools like Google Analytics, Segment, Hubspot, and New Relic to enhance user insights, deployment workflows, and real user monitoring, while modern styling via Styled Components keeps the frontend maintainable and performant.

preset.io competes in the data visualization and business intelligence space against established players like superset.com, superset.sh, and andolasoft.com, and newer alternatives such as agiledataengine.com. Compared with more established players, preset.io shows mid-tier traffic (3,199 organic visits) relative to superset.sh (3,975) and superset.com (958), indicating a solid but not dominant market presence; the similar backlink counts across domains suggest comparable SEO investment while preset.io's focus on a managed cloud offering and tighter developer/community integrations has carved a niche that drives steady referral and community-driven traffic.

preset.io's Domain Authority score of 33 places it on par with competitors in the data visualization and business intelligence industry, signaling competitive parity in domain trust but room to grow against higher-DA incumbents. By targeting analytics teams and developer-led adopters with features like managed Superset, easy onboarding, and open-source compatibility, preset.io has achieved measurable benefits including strong word-of-mouth growth, improved organic visibility, and incremental market penetration.