preset.io traffic, backlinks, authority, and more

The site's traffic has declined by 39% year-over-year with over 2,846 monthly visits driven primarily by interest in embedded analytics and dashboarding features, charting and time-series visualization capabilities, open-source BI adoption and common login/access workflows. The audience is heavily concentrated in Asia‑Pacific (dominated by India and nearby markets) at approximately 86.4%, followed by North America at 9.1% and Europe at 2.6%, indicating a strong India‑centric user base that aligns with developer and open‑source adoption patterns while highlighting opportunity to expand enterprise and commercial traction in North America and Europe.

The domain preset.io was registered on May 22, 2016, through gandi sas and uses AWS for DNS and security. At 9 years old, the domain demonstrates a mature online presence and proven track record, offering valuable trust signals and accumulated SEO benefits such as stronger domain authority, historical backlinks, and improved search visibility.

The backlink profile shows a mix of mostly medium-authority (DA 40-69) links — notable examples include DA 58 from Apache® Druid, DA 53 and several DA 40+ placements — alongside a number of lower-authority (DA <40) sources from blogs and Medium posts; overall the links come from developer resources and technology publications rather than top-tier high-authority (DA 70+) outlets. This blend gives Preset useful topical relevance and referral traffic, contributing to moderate organic search performance and incremental SEO strength given the site’s modest Trust Score and overall Domain Authority footprint.

The sampled top links show an approximate 30:70 dofollow:nofollow split, indicating a larger share of nofollow signals but with important dofollow links from medium-authority developer communities that still pass link equity and help with rankings. Anchor text is dominated by naked URLs (60%), with branded anchors (30%) and a smaller share of keyword-rich anchors (10%), which is a generally natural distribution but should be monitored to ensure continued brand-focused signals and avoid over-reliance on any single anchor type.

Preset shows moderate domain authority paired with a good page authority and moderate trust, indicating the company has strong single-page ranking potential and decent visibility but is held back by limited overall site authority and credibility—practically speaking this means Preset is competitively positioned for content-driven SERP wins yet needs more high-quality backlinks, trust signals, and brand-level SEO investment to convert page successes into sustained domain-level ranking power.

The domain preset.io presents a focused keyword portfolio centered on Apache Superset and product-brand queries, with a mix of informational and navigational intent across high-volume technical terms and branded low-volume queries, positioning it as a niche authority in data visualization tooling and company information. The top keyword 'omni alternativeto superset apache' attracts daily searches in the dozens with a $0 CPC, indicating moderate market presence. The other keywords — **"filter by type" (480 SV, $0 CPC, competition 1%), **"preset company" (40 SV, $0 CPC, competition 3%), **"superset openai" (210 SV, $0 CPC, competition 0%), and "apache superset quick total" (1,900 SV, $0 CPC, competition 0%) — are all in the low-competition range (0–3%), revealing strong opportunity for organic capture among technical users and prospective customers but limited paid intent. The domain's strengths lie in topical relevancy to Apache Superset and brand visibility, with healthy keyword portfolio and strong organic visibility signaling solid SEO health.

preset.io competes in the data visualization and open-source business intelligence space against established players like Handlebars.js, Superset, SupersetApp and newer alternatives such as AgileDataEngine. Compared to more established players it occupies a mid-tier traffic footprint (2,846 organic visits versus 6,008 and 4,654 for some peers) with a similar backlink count and market presence, carving growth through a focused developer/BI user niche and tighter product integration that drives targeted adoption rather than broad consumer reach.

The domain holds a Domain Authority score of 36, which is on par with direct competitors in the data visualization and BI industry, indicating comparable SEO strength but not a clear authority advantage. preset.io targets technical users and teams with developer-centric integrations, managed Superset hosting, and open-source alignment, a combination that has driven organic visibility and niche market penetration through community-driven referrals and product-led growth.