public.com traffic, backlinks, authority, and more

The site's traffic has grown by 246% year-over-year with over 2,231,159 monthly visits driven primarily by surges in interest around major technology and electric-vehicle names, broad-market ETFs and index plays, and heightened attention to both established large caps and speculative, meme-like equities. Geographically the audience is concentrated in North America (~72.6% of traffic), followed by Europe (~13.0%) and the Asia‑Pacific region (~8.8%), reflecting a strong alignment with Public.com's core U.S. retail-investor market while also signaling meaningful international reach into European and APAC investment communities.

The domain public.com was registered on April 22, 1998, through amazon registrar, inc. and uses AWS for DNS and security. At 27 years old, the domain benefits from established credibility, accumulated authority, and a proven track record that bolster trust signals, search visibility, and long-term SEO advantages associated with a mature online presence.

The backlink profile for Public shows predominantly medium-authority (40-69) links with very few or no DA 70+ entries in the sample, and a mix that includes some lower-authority (<40) sources; notable referring sites are technology publications, news outlets, and industry leaders such as TechCrunch, Benzinga and The National which point to decent topical relevance and credibility. This blend of authoritative-ish referring domains, combined with a high total backlink count and solid Trust and Domain Authority scores, contributes positively to Public’s organic search performance by reinforcing topical signals and overall SEO strength across finance and tech verticals.

The sampled link set shows approximately a 30:70 dofollow-to-nofollow ratio (3 dofollow vs. 7 nofollow), indicating a higher proportion of nofollow links but with dofollow links coming from reputable outlets that can still pass meaningful link equity when present. Anchor text is heavily skewed toward branded (90%) with about 10% other (e.g., "Public Stories"), and virtually no naked URLs or keyword-rich anchors; this is a generally natural branded profile but could benefit from a modest increase in varied, keyword-rich anchors to diversify anchor signals.

Public.com demonstrates a good overall authority and trust foundation with page-level strength nearing the excellent tier, indicating a high-quality backlink profile and solid on-site signals that make it well-positioned to compete with mid-to-high tier rivals though it still needs incremental trust and link diversification to break into the top echelon.

The domain public.com has a concentrated keyword portfolio centered on stock and ticker queries with multiple top rankings, a mix of mid-to-high search volumes (including up to 135,000 SV), generally low competition percentages (0–7%), and strong alignment with investor-focused commercial intent. The top keyword 'oubic' attracts daily searches in the hundreds with a $1.81 CPC, indicating strong commercial value. The other keywords—hal stock (27,100 SV, $2.90 CPC, 0% competition), baidu stock (27,100 SV, $2.35 CPC, 1% competition), rxrx stock (135,000 SV, $2.83 CPC, 0% competition, position 2), and btqqf stock (14,800 SV, $2.91 CPC, 2% competition)—are low-competition, high-intent finance queries that reveal a niche but scalable presence within retail investor and equity-research audiences. Overall the domain demonstrates strong organic visibility and a healthy keyword portfolio.

public.com competes in the retail investing and social investing platform space against established players like Robinhood, Zacks, MarketBeat, and StockAnalysis, and newer alternatives such as Public.com-adjacent community-driven apps and niche research startups. Compared to more established players it positions itself as a social-first, community-driven alternative that trades off the massive informational traffic of incumbents for deeper engagement metrics and strong mobile adoption, showing lower raw traffic than leaders like MarketBeat and Robinhood but carving a niche via social features, fractional shares, and community content that have driven concentrated user engagement and differentiated growth.

With a Domain Authority score of 65, public.com sits on par with its peers in the retail investing and financial media industry, matching competitors’ authority and signaling comparable backlink strength despite wide variance in organic traffic levels. By targeting socially minded, younger investors with community features, fractional share trading, and integrated content and discovery, public.com has generated strong word-of-mouth growth and improved organic visibility and niche market penetration among millennial and Gen Z investors.