scalr.com traffic, backlinks, authority, and more

The site's traffic has grown by 49% year-over-year with over 1,314 monthly visits driven primarily by interest in infrastructure-as-code and DevOps integrations, cloud provider modules and lifecycle management, troubleshooting and error diagnostics, cost optimization services and vendor/competitor research. Traffic is heavily concentrated in North America (~67.7%), followed by Asia-Pacific (~19.5%) and Europe (~10.7%), reflecting a strong foothold in US enterprise cloud/DevOps markets while also showing significant adoption in Indian and broader APAC engineering communities and steady engagement from European customers.

The domain scalr.com was registered on November 14, 2004, through squarespace domains ii llc and uses Cloudflare for DNS and security. At 21 years old, it signals established credibility, a mature online presence, and accumulated authority that can translate into stronger trust signals, improved SEO potential, and a proven track record with users and search engines.

Scalr's backlink profile shows a mix of quality, with a few strong placements from DA 70+ sources such as the Open Infrastructure Foundation (DA 81) and openstack.org (DA 75), several DA 40-69 connections like GitHub (DA 46), and numerous lower-authority mentions (many DA <40) across community sites; notable sources include industry leaders and technology publications/developer resources that lend credibility. This mix supports Scalr's organic visibility by providing authoritative endorsements while the volume of lower-DA links and the company’s overall Domain Authority (mid-30s to low-50s depending on the metric) indicate moderate SEO strength with clear room to grow through more high-quality acquisitions.

The sampled top links show an approximate 30:70 dofollow:nofollow distribution (3 dofollow vs 7 nofollow in the dataset), a skewed but realistic pattern where the critical dofollow links from high-authority sources pass meaningful link equity to Scalr. Anchor text is heavily branded—about 90% branded (Scalr), 10% naked URLs (http://scalr.com) and 0% keyword-rich, which is natural for company mentions but suggests a need for more diverse, relevant keyword-rich anchors to capture topical SEO value.

Scalr shows a profile of moderate overall authority and trust but a strong page-level presence, indicating that while flagship pages perform well and can compete as a mid-market contender, the site needs broader high-quality backlinks and trust signals to improve domain-wide SEO and better challenge top-tier competitors.

The domain scalr.com has a focused technical keyword portfolio centered on Terraform and cloud security tooling with a mix of brand, informational, and competitive comparison queries that show niche, product-focused SEO positioning and modest overall volume. The top keyword 'scalr terraform' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other keywords — 'sclar' (SV: 140, Comp: 0%), 'terraform random' (SV: 70, Comp: 0%), 'bridgecrew pricing' (SV: 40, Comp: 0%), and 'terraform cloud news' (SV: 110, Comp: 0%) — are low-competition terms that signal an audience of technically minded searchers and a market position focused on informational and comparative intent rather than high commercial CPC-driven queries. The domain’s strengths are its keyword concentration and low-competition wins, reflecting healthy keyword portfolio and strong organic visibility.

scalr.com competes in the cloud governance and infrastructure automation space against established players like HashiCorp Terraform, Pulumi, env0, and newer alternatives such as controlmonkey.io, terrateam.io, and firefly.ai. Compared with more established players, scalr.com shows modest but steady traffic patterns (around 1,314 organic visits) and a focused market presence targeting enterprise multi-cloud governance, with a differentiator in policy-as-code and centralized cost/control workflows that has enabled growth among organizations seeking stricter cloud compliance.

scalr.com has a Domain Authority score of 32, which sits in parity with many immediate peers in the cloud governance/infrastructure automation industry but likely falls short of major incumbents like HashiCorp and Pulumi that typically command higher authority and broader organic reach. scalr.com targets enterprise DevOps and FinOps teams with enterprise-focused governance, policy-as-code, and multi-cloud orchestration capabilities, driving organic visibility and niche market penetration through strong product differentiation and targeted enterprise sales.