supabase.com traffic, backlinks, authority, and more

The site's traffic has grown by 46% year-over-year with over 179,073 monthly visits driven primarily by developer-focused and database management intent—search demand concentrated on developer tooling, authentication flows, SQL and Postgres ecosystem usage, testing and integration utilities, and platform SDKs for building apps. The audience is concentrated in North America (led by the US) accounting for 37.8% of visits, followed by strong adoption in Latin America (Brazil at 15.8%) and Europe (France at 8.7%), a mix that reinforces Supabase’s product-market fit among Western developer communities while highlighting growth opportunities across APAC and other emerging markets.

The domain supabase.com was registered on September 24, 2017, through amazon registrar, inc. and uses Cloudflare for DNS and security. At 8 years old, the domain benefits from a proven track record, mature online presence, and accumulated authority, signaling established credibility and stronger SEO trust signals that can improve search visibility and user trust.

Supabase’s backlink portfolio shows a mix of mostly medium-authority (DA 40-69) and lower-authority (below 40) referring sites with few or no clear DA 70+ links in the sampled top links; notable sources are developer resources and technology publications such as egghead.io and various Medium/Habr posts, indicating visibility in developer-focused channels. This profile supports steady organic growth and topical relevance — the volume of links and links from niche developer resources strengthen Supabase’s topical authority and contribute positively to its overall SEO strength and search performance.

The sampled top links return an approximate dofollow:nofollow ratio of 30:70, a nofollow-heavy distribution, though the dofollow links present are from medium-authority developer sites and therefore still pass meaningful link equity. Anchor text is heavily skewed toward branded anchors with Branded (Supabase) 80%, Naked URLs 20%, Keyword-rich 0%, which is largely natural for a company but suggests adding more descriptive/keyword-rich and varied anchors would help diversify the profile for improved organic targeting.

Supabase demonstrates a good overall authority bolstered by an excellent page-level presence that signals strong content relevance and ranking potential, but a moderate level of trust suggests some backlink quality or trust signal gaps to shore up, meaning Supabase is competitively well-positioned among peers for organic visibility yet should prioritize improving trust signals and high-quality referring domains to convert its page strength into sustained top-tier domain authority.

The domain supabase.com has a concentrated keyword portfolio focused on product queries and brand terms—dominated by high-volume informational and commercial intent such as 40,500 searches for news and multiple 2,900–3,600 volume keywords—positioning it strongly in developer-focused B2B platform search visibility. The top keyword 'supabase news' attracts daily searches in the thousands with a $0 CPC, indicating solid brand recognition. The other four keywords—supabase pricing (3,600 SV, $6.68 CPC, 5% competition), supabase mcp (2,900 SV, $6 CPC, 1% competition), supbase (2,900 SV, $3.2 CPC, 4% competition), and what is supabase (2,900 SV, $3.67 CPC, 2% competition)—all fall into low competition (0–33%), revealing a niche technical audience and a market where developer research and purchase consideration drive modest paid interest. Overall the domain demonstrates strong organic visibility, a healthy keyword portfolio, and competitive SEO performance, reflecting robust SEO health for developer-focused search demand.

supabase.com is built on a modern frontend stack that leverages React for composable UI, Next.js for fast builds and server-side rendering/static generation to improve initial load performance and optimal SEO, while legacy utilities like jQuery and icon tooling like Font Awesome simplify DOM interactions and consistent iconography for a smoother developer experience. This frontend pairs with a robust backend and delivery infrastructure—hosted on Amazon EC2 with delivery and edge optimizations from Cloudflare, and deployment/automation platforms like Netlify and Vercel—providing reliability, scalability, serverless/edge execution patterns, and global distribution for low-latency responses worldwide.

On the security and DNS layer the site uses certificate and transport protections such as LetsEncrypt, Cloudflare SSL, and HSTS, and modern auth primitives like WebAuthn to secure user authentication while Cloudflare also handles DNS, DDoS mitigation and CDN caching to ensure robust protection and fast load times across regions. Developer tooling and observability are covered with analytics and monitoring like Google Analytics, Google Tag Manager, Sentry, and PostHog, which together enhance release visibility, error tracking, and user insights to continuously improve performance and the user experience.

supabase.com competes in the open-source backend-as-a-service and developer database platform space against established players like PostgreSQL and Prisma, and newer alternatives such as Neon and Chat2DB. Compared with more established projects it shows strong developer-focused traffic patterns (179,073 organic visits versus PostgreSQL's 192,573) and a growing market presence driven by its open-source, hosted Postgres with realtime APIs niche that has allowed it to capture developer mindshare and startup adoption quickly.

The site’s Domain Authority score of 55 places supabase.com in parity with peers across the developer database and BaaS industry, matching competitors in the table and signaling comparable backlink and trust signals despite differences in raw traffic. By targeting developers and startups with developer-first UX, hosted Postgres, realtime APIs, auth, and edge functions as key differentiators, supabase.com has achieved strong word-of-mouth growth and improved organic visibility and market penetration relative to many newer entrants.