toshl.com traffic, backlinks, authority, and more

The site's traffic has declined by 40% year-over-year with over 201 monthly visits driven primarily by searches and referrals focused on personal finance management, budgeting and banking access, app discovery and troubleshooting, and niche finance/tooling queries. The audience is concentrated in Europe (~45.2%), followed by Asia‑Pacific (~25.1%) and North America (~17.9%), a spread that underscores a strong European foothold for the product with meaningful APAC presence and a smaller but strategic US market—insights that suggest prioritizing localized European content and targeted growth efforts in APAC and North America.

The domain toshl.com was registered on October 23, 2009, through namecheap inc and uses AWS for DNS and security. At 16 years old, the domain benefits from established credibility, mature online presence, and accumulated authority, signaling strong trust signals and SEO advantages from a long-running, proven track record.

The backlink profile for Toshl is dominated by lower-authority referring sites (most top links fall below DA 40) with a very small presence in the medium-authority (DA 40-69) range and no clear DA 70+ / high-authority placements among the sample; notable sources are primarily developer resources (GitHub) and mainstream mentions from technology publications and startup coverage rather than top-tier industry leaders. This distribution, combined with a modest Trust Score, means the links provide useful referral visibility and brand signals but offer limited strong link equity to boost Toshl’s overall organic rankings and SEO strength without more high-authority acquisitions.

All top sample links are labeled nofollow, yielding an approximate 0:100 dofollow:nofollow split in this dataset (a heavily nofollow distribution), and while this limits direct link equity, any future dofollow placements from high-authority sites would pass significant value and improve crawlable endorsement. Anchor text is heavily branded with about 70% branded, 20% naked URLs, 0% keyword-rich, and 10% other/generic, which is a generally natural profile that reduces over-optimization risk but would benefit from some authoritative keyword-rich anchors if acquired organically from reputable sites.

Toshl's scores show moderate overall authority and trust, with a strong page-level performance that indicates good content or on-page optimization but limited domain-wide backlink strength, meaning the site is competitive in niche searches yet vulnerable against high-authority competitors and should prioritize building a higher-quality backlink profile and trust signals to improve broader search visibility.

toshl.com competes in the personal finance and expense tracking space against established players like Mint, YNAB, QuickBooks, and Expensify, and newer alternatives such as Emma, PocketGuard, and Cleo. Compared to those larger incumbents, toshl.com shows a more modest traffic footprint (about 201 monthly organic visits in the provided data) and a concentrated market presence, leveraging a niche focus on cross-platform visual budgeting, multi-currency support, and a privacy-friendly positioning that has enabled steady user retention despite limited overall scale.

The domain's Domain Authority score of 30 places it on par with the other listed domains in the dataset but well below the high-authority incumbents in the personal finance industry, indicating room to grow in SEO competitiveness. By targeting budget-conscious travelers and multi-currency users with features like intuitive visualizations, expense syncing, and strong privacy controls, toshl.com has driven organic visibility and word-of-mouth growth, translating its differentiated feature set into sustained niche market penetration.