42matters.com traffic, backlinks, authority, and more

The site's traffic has declined by 59% year-over-year with over 1,111 monthly visits driven primarily by interest in app ecosystem analytics, app store rankings and intelligence, regional app popularity and mobile gaming trends across major app marketplaces. The audience is concentrated in Asia-Pacific (led by India at 35.5%), North America (primarily the US at 24.6%) and the Middle East (Saudi Arabia at 9.9%), signaling strong product-market fit for app-market intelligence in emerging mobile markets and sustained relevance to US-based app developers and publishers.

The domain 42matters.com was registered on April 26, 2011, through godaddy.com, llc and uses AWS for DNS and security. At 14 years old, the domain demonstrates established credibility, a mature online presence, and accumulated authority, which translate into stronger trust signals, a proven track record, and meaningful SEO advantages for long-term ranking stability.

42matters’ backlink profile is dominated by low-authority sources (top examples here sit around DA 10–18) with virtually no presence from DA 70+ or even strong medium-authority sites, though notable mentions include a link from a technology publication (Hacker News) which is a credible signal despite its modest DA. This mix yields modest organic lift — the volume of links and nearly 2,900 referring domains provides baseline visibility, but the limited authority and a mid Trust Score hinge the site’s overall SEO strength at a moderate level rather than driving significant domain-wide rankings gains.

The visible sample of backlinks is overwhelmingly nofollow, producing an approximate 0:100 dofollow:nofollow distribution in this dataset, so there is minimal direct link equity passing from these entries and any dofollow links from higher-authority sources (when present) would be the ones to deliver meaningful ranking benefit. Anchor texts are split roughly 40% branded (42matters.com), 10% naked URLs (http://42matters.com), 0% keyword-rich, and 50% other (generic “Website”), a distribution that is partly natural due to recruitment/contact pages but would benefit from more diverse, keyword-relevant and high-authority anchors to strengthen topical relevance.

42matters demonstrates moderate authority and trust with a relatively stronger page-level presence, which suggests it has decent content-level performance but limited domain-wide influence and credibility that will constrain visibility against higher-tier competitors unless it invests in high-quality backlinks, brand trust signals, and sustained content/technical SEO improvements to reach a good competitive standing.

The domain 42matters.com has a focused keyword portfolio centered on app store intelligence and mobile developer tools, combining informational queries like how many ios apps (210 monthly searches) with niche commercial queries such as korean mobile games (110) and SDK-focused terms, positioning it as a specialized resource for app market data and developer audiences. The top keyword 'how many ios apps' attracts daily searches in the dozens with a $0 CPC, indicating moderate market presence. The other keywords—korean mobile games (position 1, 110 volume, $0 CPC, 1% competition = low), google play app ranking by country (position 2, 90 volume, $0 CPC, 33% = low), top barcode scanner sdks for android (position 1, 70 volume, $0 CPC, 0% = low), and google play ranking by country (position 2, 70 volume, $0 CPC, 33% = low)—show uniformly low competition and reflect strong topical relevance to app store analytics and developer-focused searches, revealing a niche but defensible market positioning. The domain demonstrates strong organic visibility and a healthy keyword portfolio, indicating competitive SEO performance in its specialized vertical.

42matters.com competes in the mobile app intelligence and app store analytics space against established players like appfigures, Kobiton, and AppMagic, and newer alternatives such as QSSTechnosoft (qsstechnosoft.com) and niche entrants. Compared to more established players, 42matters sits as a specialized, developer- and API-focused provider with lower overall organic traffic but a steady market presence driven by targeted data products and partnerships that capture niche demand rather than broad consumer search volume.

With a Domain Authority score of 36, 42matters matches the DA of direct peers in the app analytics and mobile intelligence industry but lags behind leaders in organic reach—evident from traffic differences where appfigures (15,783) and appmagic.rocks (9,724) draw substantially more visits. By focusing on developer-focused APIs, comprehensive app metadata, and enterprise integration capabilities, 42matters has carved out a specialist niche that yields stronger conversion quality and steady B2B growth through targeted partnerships and organic visibility rather than high-volume consumer traffic.