activecampaign.com traffic, backlinks, authority, and more

The site's traffic has declined by 14% year-over-year with over 97,373 monthly visits driven primarily by audiences researching marketing messaging and slogan/brand ideation, experimentation and testing intent, domain/company discovery and recipient/SMS activation use cases — an overview of the brand-and-creative-focused keyword movements. Geographically the audience is concentrated in North America (~42.5% of traffic, led by the US), followed by Europe (~26.1%) and Asia‑Pacific (~17.3%), a spread that reflects ActiveCampaign’s strong foothold in North American SMB and enterprise markets, substantial European demand for marketing automation, and growing adoption across Asia‑Pacific business users.

The domain activecampaign.com was registered on January 10, 2003, through markmonitor, inc. and uses Cloudflare for DNS and security. At 23 years old, the domain benefits from established credibility, mature online presence, and a proven track record that contribute to stronger trust signals, accumulated authority, and long-term SEO advantages.

ActiveCampaign’s backlink profile is dominated by medium-authority (DA 40-69) referring domains with most top links in the DA 24–56 range and no clear DA 70+ anchors; notable sources include a technology publication/industry leader presence (SaaStr), reference resources (Wikipedia), and podcast/creator directories and app integration pages reflecting developer resources and industry leaders signals. This mix of authoritative references and broad topical coverage supports ActiveCampaign’s organic visibility by providing topical relevance and trust signals across multiple verticals, reinforcing its overall SEO strength and contributing to strong domain-level metrics (Total Backlinks and Referring Domains).

The sampled top links show an approximate dofollow-to-nofollow ratio of approximately 60:40, with dofollow links coming from several medium-authority sources and therefore passing meaningful link equity to ActiveCampaign. Anchor text is heavily branded with about 70% branded, 20% naked URLs, 0% keyword-rich, and 10% other/generic anchors, which indicates a largely natural and safe profile but suggests limited keyword-rich linking that could be expanded strategically.

ActiveCampaign exhibits a high-quality backlink profile and authoritative page presence reflected by its strong page-level performance alongside a good domain authority and trust, indicating solid SEO foundations that support competitive visibility in its market while still leaving room to close the gap with enterprise leaders by strengthening trust signals, diversifying authoritative inbound links, and expanding topical content to translate page authority into broader domain dominance.

The domain activecampaign.com has a concentrated keyword portfolio centered on branded variants and one high-volume generic term, with notable metrics like 1,900 searches for several misspellings and 9,900 for "slogans" that together reflect strong presence in email/marketing automation queries and attention to creative/content audiences. The top keyword 'active campaigns' attracts daily searches in the dozens with a $17.11 CPC, indicating strong commercial value. The other ranked terms — misspellings like "activecampaing" (1,900, $17.11, 65% competition), "active campain" (1,900, $17.11, 65%), "active campagin" (1,600, $15.35, 57%) and the generic "slogans" (9,900, $1.06, 0%) — show mostly moderate competition for branded intent while a low-competition generic keyword points to adjacent content opportunities and broader audience reach. Overall the domain demonstrates strong organic visibility and a healthy keyword portfolio.

activecampaign.com competes in the email marketing and marketing automation space against established players like Campaign Monitor and Brevo and newer alternatives such as Plaky and GetSomethingGreat. Compared to more established players, ActiveCampaign shows stronger organic traffic (about 97K) than most listed rivals and leverages a clear positioning around advanced automation and CRM-integrated workflows that drives steady market presence and higher organic visibility despite comparable backlink volumes.

With a Domain Authority score of 57, activecampaign.com sits on par with its listed competitors in the email marketing and marketing automation industry, indicating similar domain strength even as it outperforms many peers in organic traffic. The site targets SMBs and marketers with robust automation, CRM integration, and personalization features, which has translated into strong word-of-mouth growth and improved market penetration through organic search and product-led adoption.