bombora.com traffic, backlinks, authority, and more

The site's traffic has declined by 0% year-over-year with over 3,537 monthly visits driven primarily by demand for B2B audience and intent intelligence, data-driven marketing and advertising solutions, and related analytics and churn/forecasting models that support enterprise prospecting and programmatic campaigns. Geographically the audience is concentrated in North America (chiefly the US at 78.8%), followed by Asia-Pacific led by India (8.7%), and Europe led by the UK (3.7%), reflecting a strong focus on US enterprise buyers with growing adoption in South Asia and a smaller foothold in European B2B markets consistent with the domain’s target markets and industry presence.

The domain bombora.com was registered on October 28, 1997, through gandi sas and uses AWS for DNS and security. At 28 years old, this longevity conveys established credibility, a mature online presence, a proven track record, and accumulated authority that can boost trust signals and SEO performance, reflecting strong domain authority and long-term visibility in search.

Bombora's backlink profile shows a mixed-quality backlink set with a few DA 40-69 links (e.g., DigitalAdvertisingAlliance.org at DA 60 and The Verge-related blog at DA 41) but a larger number of links from domains below DA 40, indicating many lower-authority sources; notable placements include technology publications and industry leaders like The Verge and Fortune as well as sector hubs like the Digital Advertising Alliance. This breadth — 642,207 total backlinks from 4,258 referring domains — provides substantial reach and contributes positively to Bombora's organic visibility and overall SEO strength, though the moderate average authority suggests room to improve link quality to boost rankings further.

The top-link sample shows a dofollow:nofollow split of 4 dofollow to 6 nofollow, approximately 40:60, indicating a higher proportion of nofollowed links in the sample, while dofollow links from high-authority sources (e.g., DigitalAdvertisingAlliance.org, The Verge/Fortune) still pass meaningful link equity. Anchor text distribution in the sample is dominated by naked URLs (60%), with branded anchors (30%) and other/asset filenames (10%), a pattern that appears natural and safe for Bombora but suggests opportunities to earn more high-authority editorial mentions with varied, relevant keyword-rich anchors to strengthen topical relevance.

Bombora shows moderate domain authority and moderate trust alongside a strong page-level performance, indicating it can rank well for targeted content and compete in the mid-market but likely struggles against higher-authority enterprise competitors and would benefit from improving domain-wide backlink quality and trust signals to convert content traction into broader SERP dominance.

The domain bombora.com presents a focused keyword portfolio centered on B2B intent data and recruitment, with high rankings across intent-related informational and commercial queries that signal niche authority and clear SEO positioning. The top keyword 'bombora careers' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other four keywords — "intent data" (1,300 searches, $31.85 CPC, 58% competition - moderate competition), "what is intent data" (590, $19.17, 32% - low competition), "buyer keywords list" (590, $0, 0% - low competition), and "buyer intent data" (480, $34.56, 20% - low competition) — show strong visibility for both high-value commercial terms and lower-competition informational queries, reflecting a market positioning that captures both educating searchers and capturing commercial demand within a moderately competitive B2B analytics niche. The domain's strengths include strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

bombora.com competes in the B2B intent data and marketing intelligence space against established players like ZoomInfo, 6sense, and Clearbit, and newer alternatives such as influ2.com, anteriad.com, intentsify.io, and vector.co. Compared to those more established players, bombora.com shows moderate direct site traffic but leverages a strong marketplace presence and a distinctive publisher co-op model that drives account-level intent data adoption, producing steadier referral and partner-driven traffic rather than purely search-led volumes.

The site carries a Domain Authority score of 38, which in the B2B intent data industry aligns it evenly with the listed competitors and suggests parity in off-site authority despite varying organic traffic levels. bombora.com targets enterprise and mid-market marketers with publisher co-op data access, granular intent signals, and integrated analytics capabilities, a combination that has driven organic visibility and market penetration through partner integrations and niche account-based marketing adoption.