AfterShip operates a shipment tracking and post-purchase experience platform in the e-commerce and logistics industry, providing multi-carrier tracking, notifications, and analytics used by online retailers, marketplaces, logistics teams, and end customers to monitor and manage deliveries. The site is well-known within e-commerce and shipping communities and maintains regular visibility among merchants and consumers seeking shipment tracking solutions, with estimated daily visits in the tens of thousands.
Score assigned based on the strength of the domain online
Estimated monthly organic traffic from search engines
Total number of links from other websites pointing to this domain
The site's traffic has declined by 49% year-over-year with over 597,404 monthly visits driven primarily by package and carrier tracking demand—search interest focused on carrier-specific tracking, delivery status lookups and last-mile logistics queries across major couriers. Traffic is concentrated in North America (~39.3%), Asia-Pacific (~36.1%) and Europe (~22.0%), reflecting a strong presence in the US and Indian markets with meaningful Canadian and European use that aligns with the domain’s focus on international shipping and logistics services.
Turn every post-purchase moment into profit with AfterShip’s branded tracking, precise AI delivery dates, and returns that boost LTV and cut WISMO tickets.
The domain aftership.com was registered on January 1, 2012, through godaddy.com, llc and uses Cloudflare for DNS and security. At 14 years old, this age signals established credibility, a mature online presence, a proven track record and accumulated authority that can translate into stronger trust signals, better SEO performance, and long-term brand recognition.
AfterShip's backlinks skew toward medium-authority (DA 40-69) and lower domains with no clear DA 70+ representation; the top examples show sources mostly in the DA 20–51 range and include recognizable platforms like Medium and niche review sites rather than major industry leaders or prominent technology publications. This concentration of mid-to-low authority links still supports AfterShip's visibility because the large volume (4.66M backlinks from 17,260 referring domains) and solid trust metrics contribute cumulative link signals that bolster the domain's organic search performance and overall SEO strength.
The sample link set shows a heavy skew toward nofollow links (2 dofollow versus 8 nofollow), an approximate 20:80 dofollow:nofollow distribution, meaning most links do not directly pass link equity though the dofollow links from medium-authority sites still provide valuable link authority. Anchor text is dominated by branded anchors like "aftership.com" and "AfterShip" (~60%), with naked URL or URL-like anchors around 10%, keyword-rich anchors minimal (~10%), and generic CTAs such as "Visit the site" making up about 20%, a mix that appears mostly natural but would benefit from more diverse keyword-rich anchors from higher-authority sources.
Top Ranking Keywords
The domain aftership.com has a keyword portfolio dominated by high-volume branded and carrier-specific tracking queries (e.g., 74,000, 33,100, 18,100, 12,100, 6,600) with generally low competition and a clear focus on post-purchase logistics and package tracking intent, positioning it as a go-to resource for tracking across carriers. The top keyword 'china post tracking' attracts daily searches in the thousands with a $0.03 CPC, indicating moderate market presence. The other keywords — aftership tracking (12,100, $0.39, 0%), track and trace aftership (6,600, $0.39, 0%), lasership tracking (18,100, $0.01, 2%), and package tracker (33,100, $0.11, 5%) — all show low competition (0–5%), reflecting strong branded dominance, niche carrier targeting, and accessible general tracking demand within the logistics/customer post-purchase audience. The domain’s strengths are clear: strong organic visibility and healthy keyword portfolio driven by high search volumes, low competitive barriers, and concentrated relevance to tracking use cases.
aftership.com competes in the parcel tracking and post-purchase shipment tracking space against established players like 17TRACK, ParcelsApp, Parcel Monitor and newer alternatives such as Synctrack. Compared to the largest incumbents, aftership.com shows robust mid-to-high traffic (around 597k organic visits) and a very strong backlink footprint, positioning it as a widely recognized platform particularly favored for its ecommerce-focused integrations and API-first approach that drive steady referral and search traffic rather than raw dominance in monthly visits.
With a Domain Authority score of 68, aftership.com sits on par with key competitors in the parcel tracking industry, matching peers’ authority and signaling comparable trust and link equity across the sector. Its focus on merchant-facing tools, comprehensive carrier coverage, customizable tracking pages and notification features targets both retailers and end consumers, producing organic visibility and market penetration that have translated into sustainable user growth and partner adoption.
Everything you need to know about aftership.com.
What is aftership.com's primary business model?
AfterShip operates a B2B SaaS business model, providing shipment tracking, notifications, analytics, and returns management to e‑commerce merchants and logistics partners. It generates revenue through subscription plans and usage-based fees for access to its tracking API, branded tracking pages, and premium features and integrations.
Is aftership.com considered a market leader, a challenger, or a niche player?
AfterShip is considered a market leader in the post-purchase shipment tracking and e-commerce delivery experience space. It is widely adopted by online merchants and platform partners and competes at scale with other global tracking services.
What makes aftership.com unique compared to its competitors?
AfterShip differentiates itself with broad carrier coverage, a developer-friendly tracking API, and deep integrations with major e‑commerce platforms and marketplaces. It also emphasizes branded tracking pages, automated customer notifications, and analytics around delivery performance and post-purchase experience to help merchants reduce support load and improve retention.
What are the most recent major updates or strategic shifts seen on aftership.com?
Publicly available specifics on very recent product releases may be limited, but AfterShip’s strategic direction has focused on expanding its post-purchase suite — enhancing tracking accuracy and carrier coverage, improving integrations and APIs, and adding features for returns and analytics. The company also follows broader market trends such as automation of notifications, improving delivery visibility, and deeper platform partnerships to serve growing e‑commerce fulfillment and customer experience needs.