bigcommerce.com traffic, backlinks, authority, and more

The site's traffic has declined by 51% year-over-year with over 256,602 monthly visits driven primarily by a mix of demand for promotional offers and discounts, platform-focused marketing and SEO needs, site design and conversion optimization priorities, merchant integrations and seasonal campaign interest, and the operational emphasis on cross‑team collaboration. The audience is heavily concentrated in North America, which accounts for roughly ~64.0% of traffic (led by the US at 60.5%), followed by Asia‑Pacific at about ~25.4% (with India at 16.3% driving much of that), and Europe around ~8.5% (including Russia at 3.5%), underscoring the domain’s strong foothold in North American e‑commerce markets with meaningful adoption in South and Southeast Asia and a smaller but notable European presence.

The domain bigcommerce.com was registered on February 8, 1999, through safenames ltd and uses Google Cloud for DNS and security. At 27 years old, the domain benefits from established credibility, a mature online presence, and a proven track record, which typically translates into stronger domain authority, trust signals, and cumulative SEO advantages that support higher search rankings and user confidence.

BigCommerce's backlink profile shows a mix of strong referring domains with several DA 70+ links (e.g., DA 85, 77, 74, 71) alongside a larger set of medium-authority (DA 40-69) sites from e-commerce retailers, online shops, and industry directories, indicating a broadly reputable link footprint with some high-authority endorsements. This diversity and scale—hundreds of thousands of referring domains—contributes to BigCommerce's organic visibility and overall SEO strength, providing topical relevance and trust signals that support ranking performance.

The sampled top links are almost entirely nofollow, producing an approximate 0:100 dofollow:nofollow split in this data set, a distribution heavily skewed toward nofollow links although any dofollow links from high-authority sources would carry significant link equity when present. Anchor text is overwhelmingly branded in the sample—branded 100%, keyword-rich 0%, naked URLs 0%, other 0%—which is natural and safe for broad-domain authority but suggests opportunity to diversify with more descriptive and keyword-rich anchors to improve relevance for target terms.

BigCommerce shows a good foundational authority combined with excellent page-level performance that points to a high-quality backlink profile, while a moderate trust signal indicates room to shore up trust and brand-safety signals—together these imply the company is competitively positioned among mid-to-upper-tier ecommerce platforms but should prioritize trust-building and link diversification to convert strong page metrics into broader domain dominance.

The domain bigcommerce.com has a concentrated mix of high-volume branded logins, commercial marketing terms, and informational queries that together paint a picture of an e-commerce platform targeting merchants and marketers with a balanced portfolio of transactional and educational keywords and solid SERP positions. The top keyword 'affiliate marketing' attracts daily searches in the tens of thousands with a $2.11 CPC, indicating strong commercial value. The other keywords — bigcommerce login (position 1, 14,800 SV, $14.85 CPC, competition 1%), roas (position 2, 27,100 SV, $0.55 CPC, competition 10%), mybigcommerce login (position 1, 1,900 SV, $14.85 CPC, competition 1%), and what is affiliate marketing (position 2, 14,800 SV, $0.43 CPC, competition 31%) — show uniformly low to moderate competition and reveal a market positioning focused on branded, low-competition transactional queries plus valuable informational content for marketers. The domain's strengths are clear: strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

bigcommerce.com competes in the ecommerce platform and online commerce space against established players like Shopify, Magento, WooCommerce and newer alternatives such as Big Cartel and Ecwid. Compared with more established players it shows lower overall traffic (about 256,602 vs Shopify’s ~2.69M) but a strong market presence in mid-market and B2B segments, leveraging a robust backlink footprint and a focus on headless commerce and API-driven customization as the niche that has enabled steady growth.

In terms of domain authority, bigcommerce.com holds a Domain Authority score of 52, which places it on par with major competitors in the ecommerce industry and indicates competitive SEO credibility versus peers. The platform targets mid-market and enterprise merchants with enterprise-grade APIs, customization, and scalability, a positioning that has driven organic visibility and focused market penetration among merchants seeking flexible, high-control storefronts.