clay.earth traffic, backlinks, authority, and more

The site's traffic has grown by 13% year-over-year with over 10,513 monthly visits driven primarily by niche music and audio industry figures, neurotechnology and robotics researchers, and individual professionals in tech and creative fields. Traffic is overwhelmingly concentrated in North America (primarily the US), which accounts for ~76.3% of visits, followed by Europe at ~11.6% and the Asia‑Pacific region at ~8.8%, indicating a strong US market presence with meaningful, smaller footholds in European and APAC markets that the site can further monetize or localize for growth.

The domain clay.earth was registered on November 17, 2018, through 1api gmbh and uses Cloudflare for DNS and security. At 7 years old, the domain represents a mature online presence with a proven track record and accumulated authority, which can contribute to stronger trust signals, improved SEO credibility, and more stable ranking potential over newer domains.

Clay's backlink profile is dominated by links from DA below 40 sites (top examples in the sample are DA 22–13), with the overall site showing an elevated footprint but many referring domains clustered at lower-authority levels rather than DA 70+ or other high-authority publications; notable source types in the dataset include developer resources and independent industry leaders/blogs rather than major technology publications. This mix provides useful referral traffic and topical relevance that supports Clay's organic visibility, but the predominance of lower- and mid-tier authority links limits the maximum SEO strength compared with a profile featuring more high-authority endorsements.

The sample set shows a dofollow-to-nofollow distribution of approximately 90:10, indicating a heavy skew toward dofollow links which means the dofollow links from the stronger sites in this set (relative higher-DA within the sample) will pass meaningful link equity to Clay. Anchor text is mostly branded and naked URL types — roughly 60% branded (Clay), 40% naked URLs (clay.earth / http://clay.earth) and 0% keyword-rich — a distribution that appears natural and safe but could benefit from a small, controlled increase in descriptive keyword anchors to diversify signals.

clay.earth displays a moderate overall authority and trust profile combined with a strong page-level presence, meaning its individual pages can compete for niche keywords but the site will struggle to scale against higher-authority competitors without focused investments in high-quality backlinks, stronger trust signals, and broader content/technical improvements to elevate its competitive positioning.

The domain clay.earth presents a small but varied keyword portfolio spanning branded, CRM/software and personal-name queries with a top-term of 590 monthly searches and mixed CPCs and competition levels, positioning it as a niche site balancing informational and commercial visibility. The top keyword 'clay earth' attracts daily searches in the dozens with a $4.93 CPC, indicating moderate market presence. The other four keywords include a higher-volume low-competition informational term (kit ho harvard at 1,900 SV, 0% competition), a commercially attractive but moderately competitive software query (clay crm at 880 SV, $5.51 CPC, 65% competition), and two low-competition personal/name queries (590 SV each, 0% competition) that suggest opportunistic, low-cost traffic niches. Overall the domain demonstrates healthy keyword portfolio and competitive SEO performance.

clay.earth competes in the no-code automation and data workspace space against established players like The Org and NFX, and newer alternatives such as Wiza and Drew Altizer. Compared to those incumbents, clay.earth shows more modest traffic (around 10.5k monthly) but a focused market presence driven by a clear niche—integration-first, user-friendly automation—which has enabled steady organic growth even while larger competitors capture broader enterprise attention.

With a Domain Authority score of 39, clay.earth sits at parity with its listed competitors in the no-code/automation and data tools industry, reflecting a mid-tier SEO footprint relative to high-visibility platforms but competitive link equity versus similar challengers. By targeting power users and small teams with integrations, low-code workflows, and rapid prototyping capabilities, clay.earth has achieved strong word-of-mouth growth and improved organic visibility, translating into incremental market penetration despite lower absolute traffic.