airtable.com traffic, backlinks, authority, and more

The site's traffic has grown by 10% year-over-year with over 329,476 monthly visits driven primarily by searches and engagement around product templates and workflows, interest in platform updates and AI-driven features, user access and onboarding queries, and design and competitive-use cases. Traffic is concentrated in North America (~55.8% of visits), followed by Europe (~24.1%) and Asia‑Pacific (~14.2%), reflecting a strong product-market fit in the US with substantial adoption across European markets and growing opportunities in APAC for expansion and localized offerings.

The domain airtable.com was registered on December 10, 2003, through markmonitor, inc. and uses AWS for DNS and security. At 22 years old, the domain benefits from a long-term online presence and strong trust signals, indicating established credibility, a proven track record, and accumulated authority that bolster SEO performance and user trust.

Airtable's backlink profile is dominated by medium-authority (DA 40-69) referring domains with many top links coming from well-known technology publications, developer resources, and industry leaders (e.g., TechCrunch, GitHub, Medium), though there are few links from DA 70+ domains in the sample. This breadth of mid-level authority links, combined with a high volume of referring domains and a solid Trust Score, bolsters Airtable's organic search visibility and contributes to overall SEO strength by providing topical relevance and referral traffic.

The sampled top links show a dofollow-to-nofollow distribution of approximately 10:90 (dofollow:nofollow), a skewed pattern where most links are nofollow but the limited dofollow links—especially when coming from stronger sources—still help pass meaningful link equity. Anchor text is predominantly branded with roughly 72% branded, 18% naked URLs, 0% keyword-rich, and 9% other, a mostly natural profile that favors brand signals but could benefit from a small increase in relevant keyword-rich anchors to diversify anchor distribution.

Airtable’s profile combines strong page authority and good domain credibility with moderate trust, signaling a high-quality backlink profile and content strength that lets it rank competitively for mid- and high-intent queries while indicating the practical need to shore up trust signals, link diversity, and technical SEO to convert that positioning into clear competitive advantage against enterprise SaaS rivals.

The domain airtable.com shows a concentrated keyword portfolio around product news, access points, careers, and updates, capturing both informational and transactional intent across its primary branded terms and indicating strong topical authority in the collaborative database/software category. The top keyword 'airtable news' attracts daily searches in the hundreds with a $0 CPC, indicating solid brand recognition. The other four keywords — airtable login (12,100 SV, $3.95 CPC, 14% competition), airtable news today (4,400 SV, $0 CPC, 0% competition), airtable careers (3,600 SV, $2.53 CPC, 1% competition), and airtable updates (2,900 SV, $0 CPC, 1% competition) — are all ranking #1 with low competition (0–14%), revealing a defensible market position focused on branded navigation and product lifecycle information rather than highly contested commercial keywords. Overall the domain demonstrates strong organic visibility with a healthy keyword portfolio and competitive SEO performance.

airtable.com competes in the no-code collaboration and online database space against established players like Jira, Asana, Monday.com, and newer alternatives such as Softr, Baserow, and lightweight community projects like TableForums. Compared to more established project and work-management platforms, Airtable shows a stronger consumer-facing traffic pattern (329,476 organic visits versus much smaller volumes for peers in the table) and a broad market presence driven by its no-code relational database approach, extensive integrations and templates, which has enabled growth by appealing to both business users and makers as a flexible middle ground between spreadsheets and full-featured PM tools.

With a Domain Authority score of 58, airtable.com sits on par with listed competitors within the no-code/collaboration industry (the data shows matching DA across peers), but its substantially higher organic traffic highlights stronger organic visibility and product-market fit relative to Softr, Baserow and niche sites. Airtable’s targeting of power users, teams and citizen developers through easy-to-use relational databases, rich collaboration features, and marketplace integrations has driven strong word-of-mouth growth and deeper market penetration, converting high domain authority and backlink volume into practical user growth.