cohere.com traffic, backlinks, authority, and more

The site's traffic has grown by 40% year-over-year with over 62,985 monthly visits driven primarily by interest in conversational AI and developer-facing experimentation tools, enterprise machine-learning solutions and customization for regional research, model architectures and representations, and integrations that surface AI-powered search and assistant capabilities. The audience is concentrated in North America (combined US and Canada at 68.5%, led by the US at 57.7% and Canada at 10.8%), followed by Asia (led by India at 10.5%) and a smaller European presence (led by the UK at 3.9%), indicating a strong foothold in key enterprise and developer markets in North America with growing adoption in APAC and limited but strategic traction in Europe.

The domain cohere.com was registered on March 7, 2000, through tucows.com, co. and uses Cloudflare for DNS and security. At 25 years old, this longevity contributes to established credibility, a mature online presence, and accumulated authority that signal trust to users and search engines, often translating into stronger domain authority, improved SEO performance, and a proven track record for sustained visibility.

The backlink profile for Cohere shows a predominance of medium-authority (DA 40-69) referring domains with a few lower-authority placements, including several links from developer resources, technology publications, and industry leaders (e.g., DataCamp, TechCrunch, Future of Privacy Forum) indicating credible topical relevance. This mix—combined with a sizeable footprint of 11,533 referring domains and a substantial total backlink count—supports organic search visibility and contributes to overall SEO strength by signaling topical authority and referral diversity.

The sample link set exhibits an approximate 60:40 dofollow:nofollow split (6 dofollow vs. 4 nofollow), a 60:40 distribution that allows meaningful link equity to flow from authoritative dofollow sources while maintaining a natural linking profile with nofollow diversity. Anchor text is heavily branded: roughly 70% branded (Cohere and variations), 30% naked URLs, 0% keyword-rich, which is generally healthy for avoiding over-optimization but suggests an opportunity to earn more descriptive, keyword-rich anchors for targeted ranking gains.

Cohere shows moderate authority and moderate trust alongside a strong page authority, indicating that while individual pages perform well and give the company a competitive niche presence, the overall domain-level authority and trustworthiness need targeted backlink quality and trust-signal improvements to broaden visibility against higher-authority competitors.

The domain cohere.com has a concentrated, highly-branded keyword portfolio centered on AI and product-specific queries—dominated by the flagship search for 27,100 monthly searches and supported by long-tail terms around AI features, careers and reranking, showing clear SERP ownership, low-paid competition and a focused enterprise/technical audience. The top keyword 'cohère' attracts daily searches in the hundreds with a $3.91 CPC, indicating strong brand recognition. The other four keywords — cohere ai (2,900, 13% competition), cohere careers (1,000, 1%), cohere's (720, 1%), and cohere rerank (480, 2%) — are low-competition terms that reflect product, recruitment and technical use-case interest and reveal positioning toward enterprise/technical buyers with modest paid competition and niche commercial intent. Overall the domain exhibits strong organic visibility and a healthy keyword portfolio, signaling competitive SEO performance and strong topical authority.

Cohere.com’s frontend combines React with Next.js alongside legacy utilities like jQuery and animation tooling such as GSAP, providing a blend of component-driven development, server-side rendering and high-performance animations that improve runtime efficiency and developer experience. This mix lets engineers iterate quickly with declarative UI patterns while leveraging Next.js optimizations for optimal SEO and faster first paint times.

On the backend and hosting side the site runs across providers including Amazon (AWS EC2), Google Cloud (Compute Engine), Cloudflare Hosting, and Vercel, enabling a hybrid approach that uses traditional VMs, serverless functions, edge delivery and CDN capabilities for global distribution and scalable reliability. For security and DNS the stack uses LetsEncrypt, HSTS, SSL by Default, and integrations like Azure Active Directory to enforce HTTPS, manage identity, and help mitigate DDoS and spoofing while ensuring secure, fast delivery across regions.

The site also leverages analytics and developer tools such as Google Analytics, Segment, FullStory, and Sentry to monitor user behavior, centralize event data, replay sessions and track errors, which together improve product decisions and incident response. These observability tools, combined with modern practices (e.g., adopting type safety with TypeScript or GraphQL for efficient fetching where used and contemporary CSS solutions), help streamline development workflows and enhance the user experience.

cohere.com competes in the generative AI and large language model API space against established players like OpenAI, Google Cloud AI, Microsoft Azure, and Amazon SageMaker, and newer alternatives such as Anthropic, Hugging Face, Pinecone.io, and Lablab.ai. Compared with those large incumbents, cohere.com shows a mid-tier market presence with healthy organic traffic (about 62,985) that outpaces niche projects like Lablab.ai and Pinecone.io in raw visits, and its growth has been driven by a developer-friendly API, enterprise embedding solutions, and targeted positioning around privacy and enterprise model deployments that create a clear niche against broader cloud providers.

With a Domain Authority score of 46, cohere.com sits on par with the direct competitive set shown (all listed domains report a 46 DA) within the generative AI / ML infrastructure industry, indicating comparable backlink strength but differing visibility driven by content and product-market fit. By targeting enterprise developers and ML teams with specialized embedding services, responsible-AI tooling, and strong SDKs, cohere.com has converted that positioning into organic visibility and market penetration through developer adoption and enterprise deals rather than purely paid acquisition.