databricks.com traffic, backlinks, authority, and more

The site's traffic has declined by 16% year-over-year with over 489,791 monthly visits driven primarily by interest in data platform and analytics solutions spanning data engineering, ingestion and transformation patterns, real-time and business intelligence use cases, and model/format adoption across enterprise contexts. Traffic is concentrated in North America (~52% of visits), followed by Asia‑Pacific led by India (~29%), and Europe (~15%), reflecting a strong presence in enterprise and cloud-native markets where Databricks targets large tech, finance, and digital services customers.

The domain databricks.com was registered on July 13, 2011, through amazon registrar, inc. and uses Databricks for DNS and security. At 14 years old, the domain benefits from established credibility, mature online presence, proven track record, and accumulated authority, signaling strong trust signals, valuable SEO advantages, and greater confidence from users and partners.

Databricks’ backlink profile shows a mix of strong and mid-level referring domains with notable placements from DA 70+ sources (e.g., a high-authority GitHub profile at DA 73) alongside several medium-authority (DA 40-69) links from technology publications, developer resources, and industry leaders like insideAI and Wikimedia; this blend indicates a balanced set of endorsements from both developer/community hubs and industry outlets. Such a distribution strengthens Databricks’ organic search visibility by providing topical relevance, authority signals, and referral diversity that collectively boost the domain’s overall SEO strength and trust metrics.

The sample top-link set reveals a dofollow-to-nofollow ratio of approximately 60:40, a balanced distribution where a majority of links are dofollow and the dofollow links from high-authority sources are positioned to pass meaningful link equity and authority to Databricks. Anchor text is varied and appears natural: roughly 40% branded (e.g., "Databricks"), 40% naked URLs (e.g., "databricks.com"), 10% keyword-rich/descriptive, and 10% other (e.g., "official website"), a mix that generally looks healthy for organic growth though continued monitoring of keyword-rich anchors is recommended to avoid over-optimization.

Databricks shows strong page-level authority, good overall site authority, and good trust signals, indicating it can rank competitively for high-value enterprise queries thanks to a high-quality backlink and content profile but would benefit from targeted domain-wide link diversification and trust-building to shift from a competitive to a market-leading position against top-tier cloud analytics rivals.

The domain databricks.com presents a concentrated keyword portfolio focused on brand-driven informational and recruitment queries—covering careers, product understanding, certifications, and community access—which collectively position the site as an authoritative, intent-rich hub for data engineering and analytics professionals. The top keyword 'databricks careers' attracts daily searches in the hundreds with a $2.95 CPC, indicating solid brand recognition. The other high-ranking terms — "what is databricks" (5,400 SV, $6.41 CPC, 24% competition - low), "databricks certifications" (3,600 SV, $4.12 CPC, 43% competition - moderate), "databricks community edition" (2,900 SV, $11.31 CPC, 25% competition - low), and the navigational/brand variant "databrick" (2,900 SV, $4.76 CPC, 35% competition - moderate) — show mostly low to moderate competition, signaling strong organic visibility for foundational product and educational queries while competitive certification-related intent draws more market attention. The domain’s strengths lie in strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

databricks.com is built on a modern frontend stack that includes React, Vue, Angular JS, and Bootstrap.js, enabling component-driven development, reusable UI patterns, and faster iteration for developers while supporting optimizations like server-side rendering for improved performance and optimal SEO. The backend and delivery layer leverages Amazon EC2 for core hosting, Cloudflare for CDN and edge optimizations, nginx for efficient request handling, and Vercel for serverless deployments, together providing scalability, low-latency global distribution, and operational reliability.

The security and DNS layer uses LetsEncrypt for TLS certificates, HSTS to enforce secure connections, Okta for identity management, and reCAPTCHA to mitigate bots, delivering robust encryption, DDoS mitigation and secure DNS/content delivery that help ensure fast, trustworthy access worldwide. Analytics and tooling such as Google Analytics, Google Tag Manager, Mixpanel, and Hotjar provide deep user insights, experimentation and monitoring to improve UX and development workflows, and the stack can be complemented by technologies like TypeScript for type safety, GraphQL for efficient data fetching, or modern CSS solutions for maintainable styling when adopted.

databricks.com competes in the data analytics, data engineering, and cloud data platform (lakehouse) space against established players like Snowflake, Informatica, Apache and newer alternatives such as ChaosGenius. Compared to more established players, databricks.com shows stronger organic traffic (489,791) than Snowflake (404,159) and Informatica (72,641) and slightly ahead of Apache (448,491), indicating a robust market presence driven by product-led adoption and a niche focus on unified lakehouse architecture and AI/ML tooling that has accelerated growth and direct developer engagement.

The site holds a Domain Authority score of 57, which in the data platform and analytics industry places it on parity with key competitors (all listed domains report a DA of 57), suggesting authority is comparable even as traffic and product positioning differentiate leaders. databricks.com targets data engineers, data scientists, and enterprise architects with integrated ML pipelines, collaborative notebooks, and scalable lakehouse capabilities, a combination that has delivered strong organic visibility and market penetration through developer advocacy, partner integrations, and enterprise deals.