segment.com traffic, backlinks, authority, and more

The site's traffic has declined by 34% year-over-year with over 19,171 monthly visits driven primarily by searches and engagement around product documentation and integrations, personalization and data-activation use cases, platform overview and careers content, and topical marketing/privacy discussions that signal interest in customer data platforms and implementation resources. Traffic is heavily concentrated in North America (~60.0%), followed by Asia‑Pacific (~24.8%) and Europe (~9.5%), a split that reflects a strong enterprise and developer user base in the U.S. with growing adoption and implementation activity across APAC and a smaller but strategic presence in European markets.

The domain segment.com was registered on July 6, 1998, through markmonitor, inc. and uses AWS for DNS and security. At 27 years old, the domain benefits from established credibility, a mature online presence, and accumulated authority, which translate into stronger trust signals and long-term SEO advantages such as higher domain authority and sustained organic visibility.

The backlink profile for Segment shows a mix of mostly medium-authority (DA 40-69) referring domains with the site's own Domain Authority at DA 71 indicating a strong root authority; top sources in the sample come from developer resources and technology publications (e.g., GitHub, Crunchbase, Snowflake docs) rather than a broad set of high-authority outlets. This distribution of links from respected developer resources and niche technology publications helps cement Segment's topical relevance and contributes positively to organic search visibility and overall SEO strength by reinforcing industry signals and trust.

In the sampled top links there are 3 dofollow and 8 nofollow links, an approximate 27:73 dofollow:nofollow split, and the limited dofollow links from higher-DA referring pages (e.g., DA 51 entries) will still pass meaningful link equity and authority. Anchor text is dominated by branded references — roughly 50% branded, 20% naked URLs, 10% keyword-rich/modified, and 20% other (e.g., logo or compound anchors), which is a natural, healthy mix that favors brand recognition while showing limited exact-match keyword targeting.

Segment shows highly authoritative pages that drive SEO performance, paired with moderate overall domain authority and trust, indicating a high-quality backlink profile at page level but a clear need to strengthen broader domain-level signals to be competitive with top-tier enterprise rivals.

The domain segment.com anchors a concentrated keyword portfolio around CDP, analytics, and integrations, combining high-volume category intent like customer data platform (5,400 SV) with high-value branded searches and product terms. The top keyword 'twilio segment' attracts daily searches in the dozens with a $35.45 CPC, indicating strong commercial value. The other four keywords — customer data platform (5,400 SV, 31% comp - low), segment cdp (720 SV, 45% comp - moderate), segment analytics (480 SV, 36% comp - moderate), and segment salesforce (480 SV, 10% comp - low) — show a mix of low to moderate competition that reflects a B2B technical/marketing audience seeking vendor and solution information, signaling both category leadership and targeted product adoption. The domain’s SEO profile shows strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

segment.com is built on a modern frontend stack that combines React with legacy helpers like jQuery, framed by Next.js for improved build and routing workflows and using Font Awesome for consistent iconography; this mix delivers a component-driven UI with benefits like server-side rendering and optimal SEO while improving developer productivity and runtime performance. On the backend and delivery side the site runs on Amazon EC2 with static assets on Amazon S3, served through nginx and accelerated by Cloudflare — a combination that provides reliability, scalability, and global distribution via CDN and edge delivery for faster, resilient content delivery.

The security and DNS layer is anchored by DigiCert SSL, DNSSEC, HSTS, and Okta, which together ensure encrypted connections, DNS integrity, strict transport security, and centralized identity management to support robust DNS management, DDoS protection, and consistent secure access across regions for fast load times. Instrumentation and analytics are provided by tools like Google Analytics, Google Tag Manager, Mixpanel, and Segment, giving the team rich analytics, streamlined tag management, and behavioral insights that enhance monitoring, integration flexibility, and the overall user experience.

segment.com competes in the customer data platform (CDP) and customer data infrastructure space against established players like Tealium and Treasure Data, as well as other industry names and resources such as cdp.com and cdpinstitute.org. Compared to these more established players, segment.com shows higher organic traffic (19,171) than most listed peers and leverages a strong developer and product integrations niche—its positioning emphasizes ease of implementation and a rich connector ecosystem, driving consistent referral and organic traffic patterns despite similar backlink volumes.

segment.com holds a Domain Authority score of 49, which is on par with competitors in the CDP/customer data infrastructure industry and indicates comparable authority even as traffic and backlink profiles vary. The platform targets product and engineering teams with features like event tracking, extensive integrations, and developer-friendly APIs, which has produced strong organic visibility and market penetration by simplifying data collection and accelerating time-to-value.