hubspot.com traffic, backlinks, authority, and more

The site's traffic has declined by 59% year-over-year with over 1,759,910 monthly visits driven primarily by user intent around conversion and growth tactics, platform integrations and setup, SEO education and tooling, customer insights and feedback workflows, social listening and knowledge-base/documentation needs, data enrichment and email deliverability concerns, and the use of free utility tools that support sales and marketing operations. Traffic is heavily concentrated in North America (led by the US and totaling roughly 57.7% of visits), followed by Asia‑Pacific (with India, Australia and regional markets contributing about 20.0%) and Europe (anchored by the UK at about 16.1%), reflecting HubSpot’s core SMB and enterprise marketing/CRM focus in the US while showing meaningful adoption in fast‑growing APAC and established European markets.

The domain hubspot.com was registered on February 6, 2005, through markmonitor, inc. and uses Cloudflare for DNS and security. At 21 years old, the domain's longevity conveys established credibility, a mature online presence, accumulated authority, and stronger trust signals that typically translate into durable SEO benefits and a proven track record in search visibility.

HubSpot’s backlink profile is anchored by an overall strong site-level authority (DA 76/77) but the sampled top links are mostly medium-authority (DA 40-69) sources rather than a concentration of DA 70+ outlets — the table shows links from developer resources and niche technology publications and industry leaders (e.g., GitHub entries and marketing blogs) that provide consistent, reputable citation. This blend of high domain authority at the root and broad mid-tier referral sites contributes substantial organic visibility and topical relevance, reinforcing HubSpot’s crawl presence and overall SEO strength by supplying scale, trust signals (Trust Score 76), and diversified topical linkage.

In the provided top-link sample the dofollow-to-nofollow split is 6 dofollow vs. 4 nofollow, an approximately 60:40 distribution, which means a healthy portion of link equity is conveyed through dofollow links from influential sources. Anchor text is heavily branded — about 90% branded, 0% naked URLs, 0% keyword-rich, and 10% other (generic anchors like “Read more”), a largely natural pattern for a strong brand like HubSpot though increasing controlled keyword-rich and URL anchors could improve topical signals without risking over-optimization.

HubSpot's scores reflect a strong authority, high-quality backlink profile, and robust trust signals that together position it as a top-tier competitor able to rank for highly competitive keywords and command sustained organic visibility, while practically this means lower reliance on aggressive link acquisition and greater focus on content depth, technical optimization, and link diversity to maintain and extend dominance.

The domain hubspot.com shows a broad keyword portfolio spanning high-volume informational queries and commercial, branded transactional terms that reflect both product-focused intent and thought-leadership content across marketing, sales, and customer experience. The top keyword 'customer feedback surveys' attracts daily searches in the tens of thousands with a $11.5 CPC, indicating strong commercial value. The other high-ranking keywords—branded navigational queries like "hubspot login" (110,000, 1% competition), educational intent "hubspot academy" (22,200, 37% competition), product focus "hubspot crm" (18,100, 41% competition), and buying-intent "hubspot pricing" (14,800, 63% competition)—show low to moderate competition levels that reveal dominant branded authority combined with competitive commercial positioning in the CRM and pricing search verticals. The domain's SEO advantages include strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

HubSpot.com is built on a modern frontend stack that leverages jQuery for DOM manipulation and Ajax, Modernizr for feature detection and progressive enhancement, Highcharts for rich visualizations, and the Google Font API for consistent typography; together these libraries provide faster development, smoother cross-browser behavior, and optimized rendering that benefit both performance and developer experience. On the backend and delivery side the site uses a multi-layered infrastructure—Cloudflare, Amazon CloudFront, nginx, and Fastly Hosted—to provide global distribution, CDN-backed caching, and reliable request handling, enabling scalability, low latency, and the ability to leverage edge computing and serverless patterns for resilient delivery.

The security and DNS layer combines standards like HSTS, DMARC, and SSL by Default with vulnerability coordination via HackerOne, providing HTTPS enforcement, email authentication, DDoS mitigation and a secure disclosure process that help ensure fast, trusted delivery across geographic regions. For monitoring and optimization the stack incorporates analytics and experimentation tools such as Google Analytics, Google Tag Manager, Hotjar, and Optimizely to inform UX improvements and A/B testing workflows, while teams can augment this with TypeScript for type safety, GraphQL for efficient data fetching, or modern CSS solutions for maintainable styling where applicable.

hubspot.com competes in the marketing, sales, and CRM software space against established players like Salesforce, Mailchimp, Zapier, and newer alternatives such as monday.com. Compared with these peers HubSpot sits as a high-visibility content-first alternative—its traffic (≈1.76M organic visits) trails category leader Salesforce but rivals Zapier and outpaces Mailchimp and monday.com, reflecting a strong market presence driven by an all-in-one CRM, rich educational content, and extensive integrations that have carved a differentiated inbound-marketing niche.

The site carries a Domain Authority score of 76, which is on par with major competitors in the marketing, sales, and CRM industry and indicates domain-level parity in backlink strength and trust relative to peers. HubSpot’s targeting of SMBs-to-enterprise marketers with an integrated CRM, marketing automation, and content library—paired with extensive educational resources, broad third-party integrations, and scalable free-to-paid product motion—has translated into robust organic visibility and accelerated market penetration.