Monday.com is a SaaS work operating system and project management platform in the productivity and collaboration software industry, providing customizable workflows, task and project tracking, dashboards, and automation used by teams across small businesses, agencies, and large enterprises. The site is widely recognized among business and team collaboration users for its flexible visual interfaces, extensive integrations, and enterprise features, maintaining strong brand awareness in its category with estimated daily visits in the tens of thousands.
Score assigned based on the strength of the domain online
Estimated monthly organic traffic from search engines
Total number of links from other websites pointing to this domain
The site's traffic has declined by 9% year-over-year with over 942,382 monthly visits driven primarily by searches and referrals related to productivity and project-management discovery, app adoption and integrations, PMO and CRM research, and template/knowledge-base usage. Geographically the audience is concentrated in North America (primarily the US at 43.8%), followed by Europe (led by the UK at 9.7%) and the Asia-Pacific region (with Australia at 6.3%), underscoring a strong presence in key English-speaking markets and signaling growth opportunities in non-English markets for a domain positioned around collaboration and work management.

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The domain monday.com was registered on July 19, 1995, through godaddy corporate domains, llc and uses NS1 for DNS and security. At 30 years old, this longevity conveys established credibility, mature online presence, and accumulated authority, providing strong trust signals, SEO benefits from historical backlinks, and a proven track record that supports higher domain authority and user confidence.
The backlink profile for monday.com shows a strong mix of medium to high-authority referring domains, with several top links from DA 70+ sources such as sites with DA 77, DA 74, and DA 73 (notable technology publications and developer resources like Stack Overflow), alongside a broad base of medium-authority domains in the DA 60-69 range; this blend of authoritative sources and volume supports a robust trust signal. This profile contributes positively to monday.com's organic performance by providing significant referral diversity and topical relevance, strengthening overall SEO strength and organic visibility across competitive search queries.
The sample set shows a dofollow-to-nofollow distribution of approximately 70:30, with the majority of links as dofollow and the dofollow links from high-authority sources likely passing meaningful link equity to boost rankings. Anchor text is heavily branded — approximately 90% branded, 0% naked URLs, 0% keyword-rich, and 10% other/generic — a natural and safe distribution that signals brand authority but could benefit from a small increase in varied, contextual keyword-rich anchors for topical relevance.
Top Ranking Keywords
The domain monday.com demonstrates a broad keyword portfolio spanning transactional, navigational, and recruitment intent with high-visibility rankings for high-volume terms like 9,900, 8,100, 4,400, and 3,600 searches that position it as a dominant SaaS/project-management brand in both commercial and user-focused queries. The top keyword 'monday crm' attracts daily searches in the hundreds with a $11.82 CPC, indicating strong commercial value. The other keywords—monday.com login (competition 25%, low), monday login (competition 24%, low), monday pricing (competition 70%, high), and monday.com careers (competition 1%, low)—show a mix of low-competition navigational intent and a highly competitive commercial pricing query, revealing a market positioned for strong brand retention but with high-cost competitive pressure on monetizable searches. The domain’s strengths include strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.
monday.com is built on a modern frontend stack that combines React for component-driven UI with legacy utilities like jQuery and Bootstrap.js for DOM manipulation and UI components, and leverages Next.js to provide server-side rendering and improved initial load performance for optimal SEO and a better developer experience. On the backend and delivery side the platform runs on Amazon EC2 with edge and distribution handled by Cloudflare, uses AWS Lambda for serverless functions and scalable event-driven workloads, and relies on nginx for efficient HTTP serving, together enabling reliability, scalability, and global distribution.
The security and DNS layer uses identity and bot protection like Okta and reCAPTCHA, along with standards such as HSTS and DMARC, to support DNS management, DDoS protection, secure email practices and fast, encrypted content delivery for strong security guarantees and fast load times across regions. Observability and optimization are driven by tools like Google Analytics, Google Analytics 4, Google Tag Manager, and Segment to improve monitoring and user experience, and these analytics capabilities pair well with modern development practices—such as adopting TypeScript for type safety, GraphQL for efficient data fetching, or modern CSS solutions for styling—when present in the stack.
monday.com competes in the project management and work operating system space against established players like Jira, Asana, Smartsheet, Wrike, ProjectManager.com, and newer alternatives such as Height and Plane. Compared with more established players it sits in the upper-middle of traffic (about 942k organic visits versus Smartsheet’s ~1.02M and Asana’s ~721k) and benefits from comparable backlink authority, positioning it as a highly visible, product-led alternative that has grown by leaning into visual boards, configurable workflows and broad integrations that attract both SMBs and enterprise teams.
The domain’s Domain Authority score of 67 places it on parity across the project management industry (competitors listed also show DA parity), meaning SEO authority is competitive but not a differentiator on its own. monday.com’s focus on no-code configurability, visual collaboration, and extensive integrations targets cross-functional teams and has driven strong organic visibility and accelerated market penetration via word-of-mouth and product-led growth.
Everything you need to know about monday.com.
What is monday.com's primary business model?
monday.com operates a subscription-based Software-as-a-Service (SaaS) business model, selling tiered plans to teams and enterprises for access to its cloud-based work management platform. Revenue is generated from recurring subscription fees, add-on features, marketplace apps and integrations, and enterprise services such as onboarding and support. The company targets a broad range of customers from SMBs to large organizations with per-seat pricing and usage-based tiers.
Is monday.com considered a market leader, a challenger, or a niche player?
monday.com is considered a challenger in the work management and collaboration software market. It has achieved significant growth and visibility and competes directly with established players like Asana, Smartsheet, and Wrike, but it is not universally positioned as the market’s single dominant leader. The company is recognized for rapid feature expansion and broad customer adoption across industries.
What makes monday.com unique compared to its competitors?
monday.com differentiates itself with a highly visual, flexible "Work OS" approach that lets users build custom workflows and views without heavy engineering effort. It emphasizes ease of use, a large template library, strong integrations and a low-code automation layer, enabling teams to configure boards, dashboards, and automations for many use cases. The platform’s marketplace of apps and emphasis on visual customization and user-friendly onboarding are core distinguishing features.
What are the most recent major updates or strategic shifts seen on monday.com?
In recent years monday.com has pushed to evolve from a task and project tool into a broader Work OS by expanding automations, integrations, and a marketplace of apps, while also enhancing enterprise-grade security and governance. The company has emphasized AI-enabled features, low-code/no-code capabilities, and platform extensibility to capture more large customers and more diverse use cases. If specific release details vary, the overarching strategy remains focused on platformization, AI augmentation, and deeper enterprise adoption.