cal.com traffic, backlinks, authority, and more

The site's traffic has grown by 37% year-over-year with over 19,629 monthly visits driven primarily by interest in scheduling and calendar solutions, integrations with meeting and conferencing tools, and a mix of commercial and open-source calendar and job-scheduling capabilities. Traffic is concentrated in North America (35.0%), Europe (31.6%) and Asia‑Pacific (23.5%), reflecting a strong foothold in US and European SaaS markets with accelerating adoption across APAC that aligns with the domain’s target customers and industry positioning.

The domain cal.com was registered on May 16, 1997, through godaddy.com, llc and uses Cloudflare for DNS and security. At 28 years old, the domain benefits from established credibility, a mature online presence, and accumulated authority that contribute to stronger trust signals and long-term SEO advantages like higher domain authority and sustained organic visibility.

Cal.com’s backlink profile shows a mix of mostly medium-authority (DA 40-69) referring sites with a few high-authority (DA 70+) placements (notably a DA 73 Indie Hackers mention) alongside links from technology publications, developer resources, and industry leaders, indicating a generally respectable but uneven quality distribution. This blend of referring domains supports Cal.com’s organic visibility by providing topical relevance and citation signals from niche and broader outlets, bolstering its overall SEO strength despite room to grow in acquiring more consistent high-authority placements.

The top-link sample shows an approximate 90:10 dofollow-to-nofollow split (1 dofollow vs 9 nofollow), so while most links are nofollow the few dofollow links from higher-DA sources can meaningfully pass link equity and help authority. Anchor text is overwhelmingly branded/naked with an estimated Branded: 90%, Naked URLs: 10%, Keyword-rich: 0%, Other: 0%, which is largely natural and safe for Cal.com’s profile but could benefit from a small, strategic increase in descriptive keyword anchors for topical relevance.

cal.com shows a strong page-level authority and signs of a high-quality backlink profile driving visibility for individual pages, but its moderate domain authority and moderate trust suggest limited site-wide SEO power and make it less competitive against larger, more authoritative players, so the practical implication is to double down on earning diverse, high-trust links and technical/trust signals to convert page successes into broader organic growth.

The domain cal.com presents a concentrated keyword portfolio focused on branded navigation and developer-oriented intent, with top positions across high-volume brand queries and lower-cost technical/Docs terms that signal ownership of scheduling and API-related search intent. The top keyword 'cal.com' attracts daily searches in the hundreds with a $3.29 CPC, indicating solid brand recognition. The other four keywords — calc.com (1,300 SV, $0.58 CPC, 0% competition), cal.com pricing (1,000 SV, $0 CPC, 0% competition), cal.com api (880 SV, $0.42 CPC, 18% competition), and cal.com docs (720 SV, $0 CPC, 0% competition) — sit in low-competition brackets (0–18%), revealing a niche, developer- and buyer-focused audience with little paid-ad bidding and defensible organic positioning. The domain shows strong organic visibility and a healthy keyword portfolio that supports both brand discovery and conversion-focused technical queries.

Cal.com is built on a modern frontend stack that combines React with Next.js to deliver fast, component-driven interfaces and server-side rendering for improved initial load performance and optimal SEO, while legacy helpers like jQuery and animation tooling like GSAP provide DOM utilities and high-performance animations where needed, enhancing developer productivity and user-perceived responsiveness. This frontend is paired with a robust backend and delivery layer using Amazon EC2 for core hosting, nginx as the web server, Cloudflare for CDN and edge optimizations, and Vercel for serverless deployment patterns, collectively enabling reliability, scalability, and global distribution through edge caching and dynamic serverless functions.

The security and DNS layer leverages LetsEncrypt for TLS, HSTS for strict transport security, Cloudflare SSL and edge services for DDoS mitigation and accelerated content delivery, and Azure Active Directory for enterprise-grade identity and single sign-on, providing strong encryption, DNS protection, and consistently fast load times across geographic regions. Observability and product analytics are covered by tools like Google Analytics, Google Tag Manager, Sentry, and FullStory, which together improve monitoring, error tracking, and user experience insights to inform faster development cycles and data-driven UX improvements.

cal.com competes in the online scheduling and appointment booking space against established players like Calendly and Doodle and newer alternatives such as youcanbook.me and Koalendar. Compared with those more established players, cal.com shows a smaller organic traffic footprint (19,629) than market leaders but leverages a distinct positioning—open‑source, self‑hostable, and developer‑friendly—which has driven targeted adoption and steady niche growth despite lower overall market presence.

Against competitors in the online scheduling and appointment booking industry cal.com has a Domain Authority score of 42, which is on par with the listed rivals and indicates domain-level parity even though traffic distribution favors incumbents like Calendly and Doodle. By targeting developers, privacy‑conscious teams, and organizations needing customization and integrations—with key capabilities such as self‑hosting, extensibility, and rich API/integration support—cal.com has generated strong word‑of‑mouth growth and improved organic visibility within its niche, helping it penetrate specific market segments despite broader competition.