loom.com traffic, backlinks, authority, and more

The site's traffic has declined by 0% year-over-year with over 284,006 monthly visits driven primarily by demand for quick browser-based and desktop video capture, mic/camera testing and lightweight recording/download tools that support screen and webcam workflows. North America leads with ~46.9% of traffic (strong US dominance), Asia‑Pacific follows at ~27.7% (notably India and Southeast Asian uptake), and Europe accounts for ~16.0%, a spread that underscores Loom’s core market fit in enterprise and education workflows in North America while signaling growth opportunities in APAC and continued product relevance across European collaboration markets.

The domain loom.com was registered on December 4, 1997, through markmonitor, inc. and uses AWS for DNS and security. At 28 years old, this long-standing registration signals established credibility, a mature online presence, a proven track record, and accumulated authority that contribute to strong domain trust signals, sustained SEO benefits, and greater visibility in search results.

The backlink profile for Loom shows a predominance of medium-authority (DA 40-69) referring domains with the domain-level metrics indicating strong overall authority (one reported Domain Authority 73 alongside a general DA 64), and notable links coming from technology publications, developer resources (e.g., GitHub), and other industry leaders — a mix that suggests quality topical relevance and credibility. This distribution of mainly medium-to-high authority links, backed by a large volume of referring domains and a solid trust score, meaningfully contributes to Loom’s organic search performance by signaling relevance and authority to search engines and bolstering overall SEO strength.

From the sample top links there are 8 dofollow and 2 nofollow links, an approximate 80:20 dofollow:nofollow ratio which indicates a healthy skew toward links that pass equity, and dofollow links from higher-authority sources will disproportionately transfer link value to Loom. Anchor text distribution in the sample is mixed — approximately 40% branded (Loom), 20% naked URLs (loom.com), 30% keyword-rich (e.g., “asynchronous video SaaS”, “record a quick video”), and 10% other/generic — a natural, varied profile that reduces over-optimization risk while still supporting target keywords.

Loom shows a strong page authority coupled with good domain trust and an overall high-quality backlink profile, indicating the company is well-positioned against competitors with reliable search visibility and link signals but still has room to push into the top-tier of organic authority through continued content expansion, link acquisition from authoritative sites, and ongoing technical SEO improvements.

The domain loom.com demonstrates a tightly focused keyword portfolio centered on product utility and brand queries, with high-ranking terms across discovery, onboarding, and commercial intent that show strong topical relevance to video messaging and screen recording tools. The top keyword 'loom video' attracts daily searches in the hundreds with a $1.74 CPC, indicating solid brand recognition. The other keywords — loom screen recorder (low competition 7%, high intent), loom login (low competition 0%, transactional/support intent), loom pricing (moderate competition 35%, commercial intent with a $3.36 CPC) and loom.com (low competition 14%, direct brand navigation) — reflect a low-to-moderate competitive landscape that favors owned-channel dominance and monetization around pricing and product features. Overall the domain's SEO profile shows healthy keyword portfolio and strong organic visibility driven by focused intent coverage and top SERP placements.

Loom.com is built on a modern frontend stack leveraging React, legacy jQuery, Next.js, and utility libraries like lodash, which combine to deliver component-driven interfaces, improved developer experience, and benefits such as server-side rendering and optimal SEO where Next.js can be applied for faster initial loads and hydration. On the backend the site runs on Amazon EC2 infrastructure with edge and caching via Amazon CloudFront, delivery optimization through Cloudflare, and request handling by nginx, a combination that provides strong global distribution, reliability, and scalability for static and dynamic content.

The security and DNS layer is anchored by certificates and transport protections like LetsEncrypt, Comodo SSL, and HSTS, with identity and access controls via Okta, together offering secure HTTPS, DDoS-resistant delivery, and trusted identity management to help ensure fast, secure connections across regions. Analytics and observability are handled with tools like Google Analytics, Google Tag Manager, Segment, and Datadog RUM, which improve monitoring, experimentation, and the developer workflow by surfacing user behavior and performance metrics for iterative UX and performance optimization.

loom.com competes in the video messaging and screen recording space against established players like Screencastify and ScreenPal, and newer alternatives such as ScreenRec, Screen-Recorder.com, and ScreenPal. Compared to these rivals, loom.com shows strong mid-to-high traffic (284,006) and parity in backlink footprint, allowing it to carve out a position focused on simple, quick video sharing rather than broad feature parity with legacy tools, which explains its steady organic reach despite some competitors (e.g., ScreenRec at 339,769) having higher raw visits.

With a Domain Authority score of 64, loom.com sits on equal footing with its direct competitors within the video messaging and screen recording industry, indicating competitive SEO credibility but leaving differentiation to product and marketing. By targeting knowledge workers and teams with asynchronous video messaging, one-click recording and sharing, and lightweight editing, loom.com has driven strong word-of-mouth growth and improved organic visibility, supporting continued market penetration even where DA and backlink counts are similar.