figma.com traffic, backlinks, authority, and more

The site's traffic has grown by 72% year-over-year with over 3,012,704 monthly visits driven primarily by heightened interest in collaborative design and prototyping tools, visual/color resources, and ready-made template assets. Geographically, traffic is concentrated across Asia‑Pacific (~38.2%), North America (~35.2%), and Latin America (~11.7%), reflecting strong adoption among North American design teams and enterprises, rapid growth and developer/designer uptake in India and broader APAC, and an expanding user base in key Latin American markets that presents clear opportunities for localized product and marketing investment.

The domain figma.com was registered on April 10, 1999, through amazon registrar, inc. and uses AWS for DNS and security. At 26 years old, this longevity conveys established credibility, a mature online presence, and a proven track record that contribute to stronger domain authority, enhanced trust signals, and SEO benefits from accumulated backlinks and historical performance.

Figma’s backlink set shows very strong overall authority with the site’s own DA 84 (and a secondary score of DA 77), while the sample of referring sites largely falls into medium-authority territory (DAs in the 40–59 range) and includes recognizable technology publications, developer resources, and industry leaders such as Android Developers and GitHub rather than many DA 70+ giants in this subset. This diversified medium-authority support, combined with massive scale (166k referring domains and over 32 million backlinks), underpins strong organic presence and contributes significantly to Figma’s search visibility and overall SEO strength.

The top-sample dofollow-to-nofollow split is an even 50:50 (5 dofollow and 5 nofollow), a balanced distribution where dofollow links from notable medium-authority sources still pass meaningful link equity to Figma. Anchor text is varied and natural with Branded 40%, Naked URLs 40%, and Keyword-rich 20%, a healthy mix that reduces over-optimization risk while preserving brand signals and topical relevance.

Figma's combination of excellent scores demonstrates strong authority, high trust, and a high-quality backlink profile, indicating the company is well-positioned to rank for competitive, high-value keywords and sustain durable organic visibility against competitors while still benefiting from continual content and technical optimization to capture long-tail opportunities.

The domain figma.com presents a diverse keyword portfolio focused on design and prototyping tools, mixing extremely high-volume product queries with branded and niche terms that together map to a strategic SEO positioning across commercial and informational intent. The top keyword 'wireframing tools' attracts daily searches in the tens of thousands with a $4.4 CPC, indicating strong commercial value. The other keywords — rapid prototyping (high volume, 26% competition, low competition signaling room to capture commercial intent), figjam (branded, 59% competition, moderate competition reflecting strong brand interest and competing offerings), cyan (0% competition, low competition typical of generic/ambiguous queries), and config (0% competition, low competition likely technical/configuration intent) — show a mix of low-to-moderate competitiveness that reveals a market positioned between high-volume product discovery and branded platform engagement. The domain’s strengths are clear: strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

Figma.com is built on a modern frontend stack that mixes component-driven UI with traditional libraries, using React alongside legacy jQuery and static-site/SSR-oriented frameworks like Next.js and Gatsby JS, which together provide modular development, fast initial render patterns and improved developer experience for iterative UI work and site performance through server-side rendering and optimal SEO when applicable. On the backend and delivery side the site runs on Amazon EC2 infrastructure with global edge delivery via Amazon CloudFront and storage/asset hosting on Amazon S3 CDN, while nginx handles efficient HTTP serving and reverse-proxy duties—these pieces combine to offer reliability, scalability and global distribution of assets and traffic.

At the security and DNS layer figma.com employs transport and bot protections such as HSTS, Comodo SSL, Amazon SSL and reCAPTCHA, which enforce HTTPS-only connections, help mitigate automated abuse and support secure certificate management that contributes to DDoS protection and fast load times across regions via the CDN. For observability and growth tooling the site integrates analytics and tag orchestration like Google Analytics, Google Tag Manager, Segment and Facebook Pixel to enable robust monitoring, A/B/marketing measurement and streamlined developer workflows that improve user experience and product iteration.

figma.com competes in the collaborative UX/UI design and prototyping space against established players like Adobe XD, Sketch, InVision, and newer alternatives such as Framer and Penpot. Compared to more established desktop-centric players, figma.com has carved out a web-native position with significantly higher organic traffic (about 3.0M visits) and a visible global presence driven by real-time collaboration and a community/plugin ecosystem that has enabled rapid adoption among teams and education programs.

In the collaborative UX/UI design industry, figma.com's Domain Authority score of 84 sits on par with the competitors listed here, indicating equivalent domain strength and backlink profiles across this niche. Figma’s focus on real-time collaboration, browser-based workflow, and a rich community and plugin marketplace targets cross-functional product teams and educators, driving strong word-of-mouth growth, elevated organic visibility, and accelerated market penetration.