miro.com traffic, backlinks, authority, and more

The site's traffic has grown by 21% year-over-year with over 519,370 monthly visits driven primarily by users seeking visual collaboration and facilitation tools — including real-time online whiteboarding, team icebreakers and workshop templates, concept-mapping and diagramming capabilities, and multilingual/code-friendly diagram exports. The audience is concentrated in Latin America (~44.5% of traffic), followed by Europe (~22.4%) and North America (~18.6%), a distribution that underscores strong product-market fit in education and distributed teams across Spanish- and Portuguese-speaking markets while still maintaining significant presence in enterprise and tech hubs in Europe and the U.S.

The domain miro.com was registered on September 8, 1995, through amazon registrar, inc. and uses AWS for DNS and security. At 30 years old, the domain benefits from established credibility, accumulated authority, and a mature online presence that signals strong trust to users and search engines, providing long-term SEO advantages and a proven track record.

Miro’s backlink profile shows strong overall authority with a site Domain Authority (DA 74) and Trust Score 74, but the individual referring links in the sample skew toward medium-authority (DA 40-69) sources (several DA 42–63) with some lower-authority (<40) placements; notable sources include technology publications, UX and design publications, and the Google Workspace Marketplace which act as important industry leaders and developer resources for credibility. This mix of high-site authority combined with many mid-tier external links helps sustain Miro’s organic visibility by feeding topical relevance, referral traffic, and cumulative SEO strength across competitive collaborative-tool search queries.

In the sampled top links there are 3 dofollow and 7 nofollow links, an approximate dofollow-to-nofollow ratio of 30:70, indicating a nofollow-weighted distribution where the fewer dofollow links from mid/high-authority sources (e.g., the Google Workspace Marketplace and key roundup articles) still effectively pass link equity and authority. Anchor text is dominated by branded and naked URL forms — roughly 50% branded (Miro variations), 40% naked URLs (miro.com), 0% keyword-rich, and 10% other, a distribution that appears natural and protective against over-optimized anchors though the absence of keyword-rich anchors suggests limited targeted anchor optimization.

Miro demonstrates excellent overall SEO health with strong authority, robust page-level strength, and high trust—signaling a high-quality backlink profile and domain influence that place it as a top competitor in its space, while ongoing investment in content diversification and technical optimization will help maintain and extend this lead against enterprise rivals.

The domain miro.com demonstrates a broad keyword portfolio centered on collaboration and product-led brand terms, with major volume on generic category intent and strong ownership of branded and niche terms that together position it as an industry leader for online collaboration and whiteboarding solutions. The top keyword 'online whiteboard' attracts daily searches in the tens of thousands with a $1.71 CPC, indicating strong commercial value. The other keywords — "miro board" (18,100, $2.23, competition 29%), "miro login" (6,600, $0.57, competition 1%), "mirro" (6,600, $1.08, competition 30%) and "pmcanvas" (14,800, $0, competition 33%) — show uniformly low competition levels and reveal a mix of high branded intent, low-cost navigational queries, and niche tool ownership that underscores focused audience targeting rather than broad, high-competition bidding. Overall the domain displays strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

miro.com is built on a modern frontend stack centered around React and Next.js, complemented by legacy utilities like jQuery and high-performance animation tooling like GSAP, which together enable a fast developer experience and improved runtime performance while allowing server-side rendering and optimal SEO from Next.js's static/SSR capabilities. This combination gives engineers component-driven development, rich client-side interactivity, and performant, animated UIs while retaining the benefits of pre-rendering for initial load speed and crawlability.

On the infrastructure side the site leverages edge and CDN layers including Amazon CloudFront, Cloudflare, nginx, and Amazon S3 CDN to provide global distribution, high availability, and scalable content delivery, with edge caching and proxying that reduce origin load and support resilient traffic handling. Security and identity are enforced with tooling like OpenSSL, HSTS, and Okta, which protect transport channels, enforce HTTPS, and manage identities to deliver strong cryptographic protection and mitigate DDoS/vector risks while helping ensure fast, secure loads across regions; analytics and product tooling such as Google Analytics, Google Tag Manager, Segment, and Hotjar augment monitoring, experimentation, and user experience insights to improve the development workflow and surface actionable behavior data.

miro.com competes in the digital collaboration and online whiteboarding space against established players like Lucidchart, Mural, and SmartDraw, and newer alternatives such as Creately. Compared with those more established players, miro.com shows higher absolute organic traffic and broad backlink depth that indicate stronger top-funnel discovery and product-led viral adoption, with usage patterns peaking around collaborative sessions and template-driven onboarding — a focus on real-time facilitation and integrations that has enabled growth into enterprise and education niches.

miro.com's Domain Authority score of 74 sits squarely alongside its primary competitors in the digital collaboration and online whiteboarding industry, signaling parity in domain trust and backlink scale rather than a meaningful SEO advantage. By targeting cross-functional teams and emphasizing real-time collaboration, extensive integrations, and template-driven onboarding as key capabilities, miro.com has driven strong word-of-mouth growth and organic visibility, translating into higher market penetration and sustained traffic leadership.