runwayml.com traffic, backlinks, authority, and more

The site's traffic has grown by 53% year-over-year with over 296,470 monthly visits driven primarily by strong interest in AI-powered video generation and editing tools, platform news and release discussions, and adjacent creative workflow and utility queries. The audience is concentrated in Asia-Pacific (led by India at 23.3% of traffic), North America (primarily the US at 18.3%) and Latin America (Brazil at 8.9%), signaling robust demand in key creative and tech markets that align with the domain’s focus on AI media tools and developer/creator adoption.

The domain runwayml.com was registered on March 14, 2018, through godaddy.com, llc and uses AWS for DNS and security. At 7 years old, the domain has a proven track record and accumulated authority, signalling a mature online presence and established credibility that can boost SEO, trust signals, and ranking potential.

Runway’s backlink profile is dominated by medium-authority (DA 40-69) referring domains — with examples like Andreessen Horowitz (DA 56), Lattice (DA 45) and tech outlets such as technology publications (Habr, DA 43/36) and developer resources (GitHub, DA 41) rather than DA 70+ high-authority sites, indicating solid but not top-tier citation sources and some presence of industry leaders. This distribution provides meaningful topical relevance and trust signals that support Runway’s organic visibility and contributes to a strong overall SEO strength, leveraging breadth (33,357 referring domains) and a healthy Trust/DA around 65–66 to improve rankings for relevant queries.

The sample link set shows a dofollow-to-nofollow split of 7 dofollow vs 3 nofollow (approximately 70:30), a distribution that allows the dofollow links from medium-authority sources to pass appreciable link equity while the nofollow links preserve a natural profile. Anchor text is heavily branded: about 80% branded anchors (Runway, RunwayML, Runway ML), 10% naked URLs (runwayml.com) and 10% other/blank anchors, which is a natural/healthy pattern emphasizing brand recognition but could benefit from a modest increase in descriptive keyword-rich anchors for targeted ranking opportunities.

RunwayML demonstrates a good overall authority profile with consistent page strength and good trust, indicating it has a high-quality backlink profile that enables competitive performance for mid-to-high difficulty keywords but remains a notch below enterprise leaders—so targeted content, technical SEO fixes, and incremental link acquisition are the practical next steps to push it into the top-tier competitive position.

The domain runwayml.com has a concentrated keyword portfolio centered on branded and productized AI creative tools, with high-volume branded head terms like runway (74,000) and strong long-tail product queries such as runway ai (33,100), runway ml (18,100), runway ai video generator (9,900) and informational interest like runway ml news (6,600) that together signal a focused niche authority in AI video and creative ML tooling. The top keyword 'runway' attracts daily searches in the thousands with a $1.92 CPC, indicating solid brand recognition. The other four keywords show a mix of moderate competition (58% for "runway ai", 51% for "runway ml") for commercial product intent, alongside low competition (5% for "runway ai video generator", 2% for "runway ml news") for niche transactional and informational queries, revealing strong product-market fit with room to capture high-intent, lower-competition long-tail traffic. The domain's strengths lie in clear brand dominance across core queries and targeted long-tail coverage, demonstrating strong organic visibility and a healthy keyword portfolio.

runwayml.com is built on a modern frontend stack centered on React with Next.js for improved rendering patterns, supplemented by legacy utility like jQuery and a module bundler Webpack to optimize asset delivery; together these choices enable fast client interactions, improved developer experience, and server-side rendering patterns that help with optimal SEO and runtime performance. The backend and hosting layer combine Amazon EC2 for compute, Amazon S3 for durable asset storage, and Amazon CloudFront as a global CDN alongside deployments on Vercel for serverless and edge-friendly workflows, giving the site reliability, scalability, and global distribution with cost-effective storage and low-latency delivery.

On the security and DNS side the site leverages LetsEncrypt certificates, HSTS policies, and DMARC for email authentication to enforce HTTPS, reduce spoofing, and support DNS configurations that contribute to strong security guarantees and fast, resilient delivery across regions. For measurement and product insights runwayml.com uses analytics and tooling such as Google Analytics, Google Tag Manager, Mixpanel, and Hotjar to monitor user behavior, A/B and funnel performance, and collect qualitative feedback, enabling continuous improvement of UX and development workflows.

runwayml.com competes in the generative AI creative tools and video/visual editing space against established players like runway.com and runway.team and newer alternatives such as pollo.ai and magichour.ai. Compared with those peers, runwayml.com shows much stronger organic traction (about 296k organic visits versus single- to low‑thousand levels for runway.com and runway.team and tens of thousands for the newer entrants), indicating a broader market presence driven by a clear creator-focused niche and differentiated product positioning around accessible AI-powered editing and model-driven workflows that have boosted organic visibility.

With a Domain Authority score of 65 in the generative AI creative tools and video/visual editing industry, runwayml.com sits on par with direct competitors, meaning SEO authority is comparable even though traffic performance diverges. By targeting creators, designers, and filmmakers with features like an integrated model marketplace, real-time AI editing, and easy collaboration, runwayml.com has leveraged strong word-of-mouth growth and organic visibility to accelerate market penetration.