framer.com traffic, backlinks, authority, and more

The site's traffic has grown by 63% year-over-year with over 201,863 monthly visits driven primarily by interest in DIY site-building, free and templated website solutions, and demand for professional design and site-generation tools. Traffic is concentrated in North America (~35.0%), Asia (led by South Asia/~29.6%) and Europe (~25.4%), reflecting strong product-market fit in the US and India for builders and templates while signaling solid adoption across European markets where the brand can expand enterprise and agency partnerships.

The domain framer.com was registered on December 30, 1996, through csc corporate domains, inc. and uses AWS for DNS and security. At 29 years old, the domain benefits from established credibility, accumulated authority, and a proven track record, which translate into stronger trust signals, improved domain authority potential, and sustained SEO advantages from a mature online presence.

Framer's backlink profile is dominated by medium-authority (DA 40-69) referring domains with several sources in the DA 34–50 range, including developer and community platforms like GitHub, Hacker News, and creative networks — a mix that points to reputable developer resources, technology publications, and portfolio sites rather than a strong set of DA 70+ or traditional industry leaders. This distribution of mid-level authority links supports Framer's organic visibility by providing topical relevance and diversified referral traffic, contributing to steady SEO strength through broad citation rather than dependence on a few ultra-high-authority links.

From the sample backlinks the dofollow-to-nofollow split is about approximately 20:80 (2 dofollow vs. 8 nofollow), indicating a predominance of nofollow links while the fewer dofollow links — if from higher-authority domains — can still pass meaningful link equity and help ranking signals. Anchor texts are largely branded, with an estimated 60% branded, 10% naked URLs, 10% keyword-rich, and 20% other/generic anchors, a distribution that appears natural and safe for Framer but could benefit from a small increase in relevant keyword-rich anchors to strengthen topical relevance.

Framer shows moderate domain authority and moderate trust alongside a strong page-level authority, indicating that while individual pages can compete and rank well—so investing in higher-quality backlinks, brand trust signals, and site-wide technical SEO could move the overall profile from mid-tier to the next level—Framer currently occupies a competitive mid-tier positioning against higher-authority rivals.

The domain framer.com demonstrates a concentrated keyword portfolio focused on product-focused and creative tooling queries—pairing high-volume discovery terms like 12,100 searches for templates with niche, intent-driven phrases across design, marketplace, AI, and web-building themes, signaling strong search alignment with designers and builders and a dominant top-rank SEO positioning. The top keyword 'framer templates' attracts daily searches in the hundreds with a $3.8 CPC, indicating solid brand recognition. The other four keywords—framer games (high volume 8,100, 0% competition / low), framer marketplace (6,600, 4% competition / low), framer ai (4,400, 61% competition / moderate), and framer website (2,900, 57% competition / moderate)—show a mix of low-competition category ownership for products and marketplaces and growing competitive pressure in AI and website-building verticals, revealing a market positioning that is both authoritative in core creative tools and increasingly contested in platform-level features. The domain’s evident ranking consistency, diversified intent coverage, and valuable CPCs point to strong organic visibility and a healthy keyword portfolio that underpin competitive SEO performance.

framer.com is built on a modern frontend stack combining React with Next.js, supplemented by legacy utilities like jQuery and styling via Styled Components, which together enable component-driven development, efficient rendering patterns and server-side rendering for faster first paint and optimal SEO. This frontend is backed by a robust infrastructure using Amazon EC2 for hosting, Amazon CloudFront for a globally distributed CDN, Cloudflare DNS for resilient name resolution, and deployment tooling like Netlify, which together provide global distribution, scalability through edge delivery, and streamlined operations including serverless/CI workflows.

The security and DNS layer leverages certificates from LetsEncrypt and Comodo SSL, enforces HSTS and supports modern authentication with WebAuthn, providing strong encryption, mitigation against downgrade attacks, and improved protection for user authentication while helping maintain fast, secure connections across regions. Observability and product analytics are covered by Google Analytics, Google Tag Manager, Hotjar, and Mixpanel, which improve monitoring, A/B testing, funnel optimization and user insight to refine the product and developer workflow.

framer.com competes in the web design, prototyping, and no-code website builder space against established players like Figma, Webflow, Adobe XD and newer alternatives such as Wix, Squarespace, framer.community, webnode.com, website.com, and colorlib.com. Compared to those established platforms, framer.com punches above its nominal footprint with substantially higher organic traffic (201,863) and a very large backlink footprint, signaling stronger real-world discovery and adoption than many smaller alternatives and positioning it as a designer-first tool that bridges interactive prototyping and production sites — a niche designer-to-code and interactive animation differentiator that has enabled growth in traffic and developer interest.

With a Domain Authority score of 45, framer.com sits on par with the peers listed in the competitive table but below the mega-platforms in the broader design/build ecosystem, meaning its SEO credibility is respectable within the web design and no-code builders industry but leaves room to outpace similarly scored competitors through content and product signals. framer.com targets designers and front-end developers with interactive prototyping, production-ready site hosting, and React-friendly code export, and those focused capabilities have driven strong word-of-mouth, elevated organic visibility, and focused market penetration among professional designers and small teams.