fireflies.ai traffic, backlinks, authority, and more

The site's traffic has declined by 12% year-over-year with over 84,769 monthly visits driven primarily by searches and navigational queries around meeting transcription and AI note-taking tools, voice messaging and voicemail features, and job-related interest in captioning and transcription roles. Traffic is concentrated in North America (led by the US at 34.6%), Asia/South Asia (India 27.4%) and Europe (the UK 6.9%), indicating strong adoption among US enterprise buyers and Indian users with a smaller but strategic European presence that aligns with the platform’s focus on collaboration and transcription services.

The domain fireflies.ai was registered on December 16, 2017, through https://www.101domain.com/ and uses Cloudflare for DNS and security. At 8 years old, the domain demonstrates a mature online presence, proven track record, and accumulated authority, which contribute to stronger trust signals, SEO benefits, and improved potential domain authority for search rankings and user trust.

The backlink profile for Fireflies is dominated by medium-authority (DA 40-69) sources with several notable mentions from technology publications and industry leaders such as TechRadar and Zapier, while there are no clear DA 70+ anchors in the sample; overall the links skew toward DA 56-62 on the top referrals which indicates respectable but not elite domain-level authority. This mix of broad referral volume (13,740 referring domains) and mid-tier authoritative placements contributes solid topical relevance and referral traffic, strengthening Fireflies’ organic visibility and overall SEO strength through topical endorsements and steady citation signals.

The sample shows a dofollow-to-nofollow distribution of approximately 60:40, a slightly dofollow-heavy mix where the dofollow links from mid/high-end publishers pass meaningful link equity and support ranking potential while the nofollow placements still contribute referral visibility and brand signals. Anchor text is predominantly branded (60%), with naked URLs (10%), keyword-rich (10%), and other/generic CTAs (20%), a distribution that is generally natural and healthy due to strong brand anchoring but could benefit from slightly more diversified keyword-rich anchors to target specific ranking intents.

fireflies.ai shows a strong page-level authority that enables standout visibility for flagship content, but combined with moderate domain authority and trust this indicates solid targeted organic performance yet a need to bolster site-wide backlinks, trust signals, and technical/brand SEO to move from a competitive niche player to a top-tier competitor.

The domain fireflies.ai demonstrates a concentrated, brand- and product-focused keyword portfolio dominated by top-ranked, high-intent meeting and notetaking queries with substantial search volume and commercial CPCs, signaling a clear SEO positioning around AI note-taking and meeting intelligence. The top keyword 'fireflies ai' attracts daily searches in the hundreds with a $2.08 CPC, indicating solid brand recognition. The other four keywords — fireflies.ai notetaker (SV 3,600, $3.83 CPC, competition 33% (low)), firefly ai (SV 6,600, $2 CPC, competition 44% (moderate)), fireflies note taker (SV 1,300, $3.28 CPC, competition 67% (high)), and firefly notetaker (SV 1,000, $3.28 CPC, competition 67% (high)) — reveal a mix of low-to-high paid search competition and strong commercial intent around variant brand and product terms, reflecting category leadership but targeted competitive pressure on variant keyword spellings. Overall the domain shows strong organic visibility and a healthy keyword portfolio, indicating competitive SEO performance and good domain health.

fireflies.ai is built on a modern frontend stack that combines React with Next.js to deliver a component-driven architecture and server-side rendering for faster initial loads and optimal SEO, while legacy utilities like jQuery and component libraries such as Material UI speed up UI development and improve developer experience. This frontend sits on a robust backend infrastructure leveraging Amazon EC2 for compute, Cloudflare for edge caching and DNS, nginx for efficient request handling, and Vercel for deployment and serverless functions, together providing reliability, scalability, and global distribution of traffic.

The security and DNS layer uses LetsEncrypt for TLS issuance, HSTS to enforce secure connections, and DMARC to protect email channels, all contributing to DDoS protection, secure DNS management and fast load times across geographic regions through proper TLS and policy enforcement. Observability and product insights are handled with tools like Google Analytics, Google Tag Manager, Mixpanel, and FullStory, which enhance monitoring, experimentation, and user experience analysis while supporting a developer workflow focused on iterative improvement.

fireflies.ai competes in the AI meeting transcription and conversation intelligence space against established players like Otter.ai and newer alternatives such as Notta.ai, tldv.io, and MeetJamie.ai. Compared with the largest incumbents it sits in the middle of the pack on raw traffic—behind Otter.ai but ahead of niche newcomers—and has carved growth by focusing on cross-platform integration, multi-user collaboration features, and affordability, which drive steady enterprise and SMB adoption despite not leading overall market share.

On domain authority, fireflies.ai posts a Domain Authority score of 48, which is on par with direct competitors in the conversation intelligence industry (all listed rivals show the same DA), signaling a level playing field in backlink credibility and SEO potential. By targeting product managers, sales and customer success teams with automated meeting notes, searchable transcripts, speaker diarization, and CRM integrations, fireflies.ai has achieved strong organic visibility and word-of-mouth growth that improves market penetration even where traffic leaders dominate.