deel.com traffic, backlinks, authority, and more

The site's traffic has declined by 13% year-over-year with over 245,192 monthly visits driven primarily by queries and interest around HR and workforce management topics—centered on employee lifecycle and onboarding, payroll and PEO services, hiring and notice-period guidance, and remote team support and collaboration tools. Geographically the audience is concentrated in North America (51.4%) with the United States and Mexico accounting for the largest share, followed by Europe (22.2%) led by France and the UK, and Latin America (13.7%); this spread aligns with Deel’s focus on cross-border hiring and payroll solutions, showing strong traction in its primary North American market while indicating meaningful adoption in European and Latin American expansion markets.

The domain deel.com was registered on April 21, 1998, through amazon registrar, inc. and uses AWS for DNS and security. At 27 years old, this long-standing domain conveys established credibility, a mature online presence, and a proven track record, signaling accumulated authority and trust signals that bolster SEO, link equity, and user confidence.

Deel’s backlink profile shows a mix of quality levels with at least one high-authority (DA 70+) placement and a healthy number of medium-authority (DA 40-69) links from technology publications, industry leaders, and developer resources; the presence of a DA 77 mention alongside DA 60–50 placements indicates notable editorial visibility even if some top links are nofollow. This breadth, combined with a large volume of total backlinks and nearly 15k referring domains, supports Deel’s organic search performance by reinforcing topical relevance and overall SEO strength across competitive keywords.

The sample top links exhibit an approximately 50:50 dofollow:nofollow distribution, with meaningful dofollow placements at DA 60 and DA 55 that will pass link equity and help authority signals despite high-DA mentions being nofollow in some cases. Anchor text is overwhelmingly branded (100%), with 0% naked URLs and 0% keyword-rich anchors in the sample, which is natural for corporate link profiles but suggests an opportunity to diversify with more descriptive keyword-rich anchors to boost topical relevance.

Deel's profile shows good overall authority, with strong page-level strength and a solid backlink profile that support competitive visibility, but the moderate trust level signals potential vulnerability to trust-sensitive queries and indicates the company should prioritize trust-building measures and link diversification to move into the top-tier competitive set.

The domain deel.com offers a concentrated, brand- and intent-driven keyword portfolio centered on login/access, careers, and corporate identity terms, reflecting a clear HR/remote-payments positioning with dominant navigational queries and product-led search intent. The top keyword 'deel login' attracts daily searches in the hundreds with a $10.28 CPC, indicating solid brand recognition. The other four keywords — **'deel careers' (3,600 SV, $2.50 CPC, competition 3%), 'deel - your forever people platform' (1,600 SV, $0 CPC, competition 0%), 'deel.com login' (1,600 SV, $6.48 CPC, competition 4%), and 'deel inc' (1,000 SV, $31.74 CPC, competition 41%) — show predominantly low competition for navigational and recruitment queries (0–4% = low) while the corporate query sits at moderate competition (41% = moderate), revealing a strong niche B2B footprint with selective commercial interest. The domain exhibits strong organic visibility and a healthy keyword portfolio that supports competitive SEO performance.

deel.com is built with a modern frontend stack that combines React, legacy jQuery utilities, component libraries like Material UI, and a bundler such as Webpack to deliver component-driven UIs, consistent design, and optimized asset delivery for improved performance and developer productivity. The backend and delivery infrastructure runs on Amazon EC2 with static assets on Amazon S3 and global caching via Amazon CloudFront, augmented by Cloudflare, providing reliability, scalability, and global distribution for both dynamic application servers and cached content at the edge.

On the security and DNS layer the site uses LetsEncrypt certificates, reCAPTCHA protections, and HSTS policies alongside Cloudflare’s DNS and edge services to ensure encrypted connections, DDoS protection, and fast load times across geographic regions. For monitoring and product insight the stack includes Google Analytics, Google Tag Manager, Hotjar, and Amplitude, which together enable robust behavioral insights, streamlined tag management, and better-informed development and UX decisions.

deel.com competes in the global HR, payroll, and contractor management space against established players like Rippling and Paycor, and newer alternatives such as Leapsome and PerformYard. Compared with the larger traffic footprints of Paycor (≈1.24M) and Rippling (≈540k), deel.com's ~245k organic visits and broad backlink profile show it occupies a strong niche focused on cross-border payroll and contractor compliance, using a product-led international positioning and streamlined onboarding to capture a distinct segment of remote-first companies.

The site's Domain Authority score of 54 places it on par with direct competitors in the global HR/payroll industry (the table shows all listed domains at DA 54), indicating competitive parity in domain trust and SEO potential. By targeting remote and distributed teams with features like global payroll, contractor management, and employer-of-record services, deel.com has driven organic visibility and market penetration through focused vertical messaging and product-led adoption, translating into consistent growth within its specialized segment.