mercury.com traffic, backlinks, authority, and more

The site's traffic has grown by 9% year-over-year with over 168,057 monthly visits driven primarily by product and finance-oriented informational queries, comparative research and practical business templates that attract founders, accountants and prospective customers. Traffic is heavily concentrated in North America (74.0%) with meaningful follow-on audiences across Europe and MENA (12.5%) and the Asia‑Pacific region (8.1%), underscoring a core US market presence while signaling growing international interest that aligns with the domain’s focus on business banking, financial tools and small‑business education.

The domain mercury.com was registered on November 30, 1990, through amazon registrar, inc. and uses Cloudflare for DNS and security. At 35 years old, this longevity signals established credibility, a mature online presence, a proven track record, and significant accumulated authority that benefit search visibility, trust signals, and long-term SEO strength.

The backlink profile for Mercury is dominated by medium-authority (DA 40-69) referring sites (overall Domain Authority in the data sits in the mid-range) with no clear DA 70+ heavyweights among the top links; notable placements come from recognizable technology publications, developer resources and industry leaders such as the Microsoft for Startups Blog, Medium and Hacker News which lend topical credibility. This broad base — nearly 9,432 referring domains and a high total backlink count — provides solid organic search support and contributes meaningful topical relevance and crawl signals that strengthen Mercury’s overall SEO profile and organic visibility.

Counting the top links provided yields a dofollow-to-nofollow distribution of approximately 40:60 (dofollow:nofollow), a mix that is somewhat skewed toward nofollow but still includes several dofollow mentions from reputable outlets that can pass useful link equity. Anchor text is heavily weighted toward naked URLs at 70%, with branded anchors (company/name variants) at 20% and keyword-rich anchors (e.g., “Mercury Bank”) at 10% — a generally natural profile due to the prevalence of naked URLs and branded mentions, though increasing diverse, context-rich keyword anchors could improve targeted relevance.

Mercury's profile shows good overall authority, a strong page-level presence, but only good trust, indicating solid ranking potential and a respectable backlink profile that makes the company well-positioned for mid-market competition while still needing higher-trust, editorial links and strengthened trust signals to move into the top competitive tier.

The domain mercury.com demonstrates a concentrated keyword portfolio focused on banking and account access (brand + login intent) with high-volume anchors and a mix of low-competition navigational terms and commercially valuable branded searches, signaling a strong product-led SEO positioning and clear fintech audience targeting. The top keyword 'mercury bank' attracts daily searches in the hundreds with a $16.08 CPC, indicating strong commercial value. The other keywords—'mercury bank login' (4,400 SV, 6% competition low), 'mercury banking' (2,400 SV, 68% competition high), 'mercury login' (6,600 SV, 4% competition low), and 'mercury.com' (1,900 SV, 28% competition low‑moderate)—show a mix of navigational dominance and one high-competition commercial term, revealing a market position that is brand-strong but facing competitive bids for broader commercial intent. The domain's strengths are its strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

Mercury.com is built on a modern frontend mix that includes React, legacy Angular JS, and jQuery for incremental functionality alongside Next.js to enable server-side rendering and faster initial loads; this combination gives engineers a balance of component-driven development, progressive enhancement, and optimal SEO and developer experience. On the backend and delivery side the site leverages Amazon EC2 infrastructure with nginx as the web server and edge/distribution services like Cloudflare and Amazon CloudFront, providing reliability, horizontal scalability, and global distribution for static and dynamic assets through CDN and edge optimizations.

The security and DNS layer uses certificates from LetsEncrypt and DigiCert SSL together with HSTS policies to enforce encryption and strict HTTPS, while Cloudflare and edge CDNs contribute to DNS management, DDoS mitigation and fast load times across regions. For observability and product insights the site integrates analytics and UX tooling such as Google Analytics, Mixpanel, Segment, and Hotjar, which together enhance monitoring, experimentation, and user insights to improve the development workflow and user experience.

mercury.com competes in the modern startup banking and fintech business banking space against established players like Brex, Ramp, Stripe Treasury and newer alternatives such as mercurycards.com and mrcy.com. Compared to the more established players, mercury.com shows comparable traffic patterns (roughly 168k monthly visits versus Brex’s ~174k) and a concentrated market presence focused on startups and SMBs, with an API-first, developer-friendly positioning and heavy backlink volume that have enabled niche growth through integrations and partnerships.

With a Domain Authority score of 50, mercury.com sits on par with direct competitors in the business banking / fintech industry rather than above or below them, indicating competitive SEO strength but not a clear authority lead. The site targets startup founders and tech-first finance teams, offers virtual cards, integrated banking APIs, and streamlined account workflows, and that focus has driven organic visibility and steady market penetration through word-of-mouth and platform integrations.